Thanksgiving Do-Overs

UAC is Giving You One More Thing to Be Grateful for

A confident businesswoman.In case you weren’t grateful enough over Thanksgiving, we’re giving you another chance to effuse with gratitude. Yep, that’s right. At Universal Accounting we’re all about helping you celebrate the holidays to the best of your ability. And if you didn’t get the chance to offer thanks for your business and all the prospects available to you, well, here’s your second chance. Call it Thanksgiving Do-Overs (no, not leftovers. Do-Overs).

Grow Your Bookkeeping and Accounting Practice

Wouldn’t you like to infuse your business with profitability? Well, first you should rest-assured that your occupation of choice is well-favored. The U.S. Bureau of Labor Statistics estimates that by 2008 accounting opportunities will increase by 20%! In addition they state, “Demand for full-charge bookkeepers is expected to increase as they are called upon to do much of the work of accountants. Those with several years of accounting or bookkeeper certification will have the best job prospects.”

UAC’s Professional Bookkeeper Program

If you haven’t already, you could ride this small business wave by opening your own accounting practice. This is your chance to earn the certification that will demonstrate your expertise to current and potential clients.More than 50% of small businesses fail, and much of that failure can be attributed to poor financial management. And when you consider that over 85% of accounting opportunities are with small businesses, becoming a small business accountant is, well, good business.The Professional Bookkeeper Program LogoAt Universal Accounting, we understand the needs of the small business like nobody else. We’ve helped people like you advance their careers in small business accounting for over 25 years. The Professional Bookkeeper Program is designed specifically to address the needs of small businesses, and Universal Accounting Center’s small business accounting course is the most complete of anything else offered today. And depending on your schedule and situation, it will only take you 60 hours to complete. Imagine earning a professional designation in less than one month!

Your Business, on Steroids

One of the greatest challenges for many small business owners comes in the marketing. You may love working with numbers but groan at the thought of promoting your services and expertise. Universal Accounting Center understands this struggle and can help you eliminate it.UAC has developed a turn-key marketing solution which will enable you to grow your business with our proven system. You could work for years on a marketing plan, hitting and missing, only to find your business growing at a snail’s pace. Imagine learning which marketing strategies work by watching our 8-DVD course, the Universal Practice Builder!The Universal Practice Builder Program LogoWhat was once a live, 2-day workshop in now a professionally mastered DVD program that you can work through at your own pace. Designed to teach you the art and science of getting clients, the UPB Program will train you in over 12 marketing strategies that you can implement immediately!This special professional package will enable you to grow your practice significantly in the New Year. With small business training and marketing expertise you’ll be equipped to become the premier accounting practice in your area. So if you didn’t have enough to be grateful for last week, now’s your chance to give thanks. Because once you’re finished with the Universal Practice Builder Program you’ll join the ranks of our thankful graduates.Don’t wait to prepare for the New Year. Because 2008 is the Year of the Accountant. Isn’t that you? Order now!

The Automatic Referral

Ask for Referrals Without Really Asking

Ask without asking? “Just about every course or book that deals with referrals teaches you one single method… ‘asking’ for referrals.”David Frey, President of Marketing Best Practices Inc., goes on to say, “…there’s a HUGE problem with this approach. People HATE to ask for referrals. You hate it, I hate it…”Mr. Frey also says, “Asking for referrals is right up there with asking your friend to come to church with you on Sunday. It’s downright uncomfortable.”Although many of us might agree with Mr. Frey, he obviously didn’t read the first article in this newsletter. Nevertheless, if you don’t like to ask for referrals, that’s OK. There is a way to ask… without actually asking. Keep reading and I’ll teach you how.

The Automatic Referral

You build the automatic referral right into your workflow.A system is a process that has a predictable result because it happens the same way every time. The automatic referral needs to be systematic and transactional, not relational. In other words,the referral is created as a part of the transaction, not by your relationship to your client.It’s easy to build your referral system into your transaction. It could be as easy as a coupon on the back of your statement or invoice. Thank them for the order and at the same time ask for a referral. “I sure appreciate your business. For every client you refer to my office, I’d like to give you a dinner for two at [name of restaurant here].”Of course you don’t have to use dinner at a restaurant as the reward for a referral. It could be cash, a credit on their next order, anything that might entice them to refer you to a friend. I’ve seen a $5 gift certificate to Chili’s Restaurant bring bank managers out of their offices to sign up new checking accounts. When was the last time you saw a bank manager stop what he was doing to order new checks? These kinds of incentives really work. And if you make it part of the transaction, it’s easy.

How Much Is a New Client Worth?

How much are you willing to spend to get a new paying client? Determine how much they’re worth and how much you’re willing to pay, and come up with some kind of offer that your clients can’t refuse.To show you what I mean, let’s take a look at some of what we’ve discovered over the years at Universal Accounting. The average bookkeeping client is worth $300 in monthly billing each and every month. Over the course of the next two years, you’ll find that a single customer is worth $7200.The graph below will show you how valuable each client will become in a very short time.

I think that’s worth a dinner or two for a client who gives you referrals… don’t you? Now, let’s make this even more interesting. Let’s look at this scenario and include doing their taxes along with their bookkeeping.

Over the years we’ve discovered that the average business client who adds tax planning and preparation to bookkeeping services increases that $300 per month to $400 per month. Over the course of the same two years, that client is now worth $9600! At this point, a referral is worth a lot of money to your bookkeeping and tax practice.Making the referral process a regular part of how you do business, gives your clients an incentive to give you a referral, and you’ll watch the referrals pour in.

“Automatic” Referrals Without Asking… What Could Be Better?

It really does get better. Referrals are only part of creating a successful bookkeeping and tax business. You’ll also learn everything you’ll need to know to do the books for any small business.There’s never been a better time to become a professional bookkeeper and accountant. You won’t find a better place to begin than with Universal Accounting. Be prepared with all the educational tools you need to learn small business bookkeeping and accounting and all the marketing education you’ll need to have a successful business. Simply click on the link below and learn how to start your successful and profitable practice today.Show Me How Achievable, Profitable and Easy a Professional Bookkeeping Business Can Be

The Perfect Bookkeeping Education

“A lot of fellows nowadays have a B.A., M.D., or Ph.D. Unfortunately, they don’t have a J.O.B.” -Fats Dominoe

Fats is right. The degree isn’t the goal. The income to create the lifestyle you want is the goal. Unfortunately, a college or university education doesn’t necessarily guarantee you’ll get a job, much less a job that will provide a great income and lifestyle. The same is true of the “wrong” education in bookkeeping and accounting.Speaking to university graduates, Michael Mandel in BusinessWeek:Online wrote on September 8th, “I’m sorry for obsessing about this, but I can’t help it. I really do wonder whether we’ve passed over a critical threshold where a college degree alone is no longer enough.”

With the “right” education you’ll “make your own luck.”

Most bookkeeping and accounting training programs only teach you enough about bookkeeping to get a data-entry job making $8 bucks an hour, but I don’t think that’s the lifestyle that most of us are looking for. The “right” education must give you the tools and training to help you “make your own luck.”

Introducing what makes the “right education in Small Business Accounting the “perfect” education.

Maybe we should be a little more specific about what you should demand from a curriculum on bookkeeping and accounting. And that includes Universal Accounting. If we don’t measure up, don’t buy our training either. These are the basics. If they aren’t in the course, don’t take it! That said, let’s see what you’ll need.1. The nuts-and-bolts of small business accounting. You should expect to learn T-Accounts, the General Ledger, Journals and the other Ledgers. You should learn about how they interact with each other and the information they provide the business owner. This is where it starts.2. The Balance Sheet and what it tells you. You should understand where assets, liabilities, accruals and capital fit on the balance sheet and understand what they are telling you.3. Business entities. What makes a corporation different from a proprietorship? What difference does this make your client? You should expect to have a complete understanding of the different business entities and how they effect the accounting process.4. You should become an Earnings Statement Expert. For most small business owners, this is where the rubber meets the road. With a complete understanding of the Earnings Statement, the value of your service gets powerful. You might be surprised to know that most business owners don’t have a complete understanding of what the Balance Sheet and Earning Statement are really telling them.5. You should know payroll. There are payroll services out there, but many small business owners don’t use them. As a small business bookkeeper, if you understand payroll, you are way ahead of your competition. One of the biggest monthly headaches for small business owners is the payroll process. Make that easier for your clients and you’re worth your weight in gold. If your bookkeeping education doesn’t teach about payroll, it’s incomplete, and not the right education.6. You should have hands-on experience. Like most things, hands-on learning is hands-down the best way to learn small business bookkeeping and accounting. It takes more than a text book and a lecture to enable you to “master” the tools you need. You need experience doing the books for a variety of different small businesses, to become a small business profit expert.As you search for the “right” education in bookkeeping and accounting, if these 6 areas of instruction are not a part of the curriculum, it isn’t a complete education and is not the “right” education for a successful bookkeeping business. Knowing that, I should tell you, I think these 6 areas of instruction are only a part of what you’ll need to have a successful and very profitable bookkeeping business. There’s still more you’ll need to know to create a truly profitable and rewarding bookkeeping and accounting business.

Okay… show me what the “perfect” education must include!

Now let me introduce you to the half dozen things profitable tax services know that will turn the “right” Bookkeeping Education into the “perfect” education. Realize that this is not offered everywhere. (But don’t worry; at the end of this e-mail, I’ll give you some information on where you will find it.)

  • In depth marketing strategies. Time-proven techniques save you years of experimentation and frustration and teach you how to attract and keep the most profitable clientele. Since the best knowledge only turns into a great income when you have paying clients, learning how to quickly find and keep clients must be a part of the “perfect” curriculum. A library of prospecting letters and fliers to help you jump start your Professional Bookkeeping Business with sufficient clients should be in your course material.
  • Coaching from marketing experts. If there’s not someone on the other end of the phone to help you with your efforts to attract and keep clients, it’s not the “perfect” education.
  • How should I charge for my services? How can any school that would make you guess what to charge for your services consider itself to be the “perfect” education?
  • How should I interview clients to get the information I’ll need? Without the right information, it will be difficult to really service your clients. Any school that doesn’t offer instruction on how to interview your clients to serve them effectively and efficiently is not the “perfect” education.
  • Accounting Support. Your first six months as a professional bookkeeper, you’ll likely have questions you need answered. If your education doesn’t include access to experienced professionals for that critical start-up time, I don’t think there’s anyway it could be the “perfect” education.
  • Proven management techniques. If your education doesn’t teach you the proven management techniques that will best optimize your time, you guessed it, it isn’t the “perfect” education. Running your business like a pro makes it possible to live the lifestyle that you and your family deserve.

Now you know what I consider the “perfect” education in professional bookkeeping and accounting. If you are able to find the right education, you’re on the right track. But if you want to “Make Your Own Luck”, you’d better demand the “perfect” education.

Did We Set Our Sights Too High?

Does anyone really provide this kind of real-world bookkeeping and accounting training? Yes, but most of them are called a “franchise” and can cost up to $80,000 to start. There is one exception. Universal Accounting’s Professional Bookkeeper Program is that exception.Click Here to Learn More About The Costs of Buying a Franchise and Why You Don’t Need to Most people don’t have the money to buy a franchise, but they can still create a profitable bookkeeping business. Universal Accounting has been teaching the ins-and-outs of small business accounting and tax preparation for over 25 years. And yes, the Professional Bookkeeper program meets every single criterion of both the “right” education and the “perfect” education… but you probably guessed that already. We’ve been called the small business accounting experts. Click on the link below and learn more about how to start your bookkeeping business with something even better than a franchise. Show Me How to Start a Lucrative and Exciting Bookkeeping Business Today

Marketing

A Big Investment for Your Small Practice

You can say the right thing about a product and nobody will listen. You’ve got to say it in a way that people will feel in their gut. Because if they don’t feel it, nothing will happen.-William Bernbach

Your business depends on your ability to market it. If you don’t have the skills or the know-how necessary to accomplish that, then your business will flounder. And while you may believe that the quality of services you offer is enough to generate word-of-mouth marketing, the honest truth is that unless you’re actively involved in the promotion of your business, you’re actively involved in its demise.

We understand that time is money. You probably feel like the more time you spend marketing, the more billable hours you lose. In the mind of any good accountant that just means you’re letting money flow down the drain.

But marketing is an investment. And like any wise financial planner, you are interested in getting the biggest return from your initial marketing investment of time and money. But without proper training how can you be expected to know the most effective strategies for your target market?

Let the training program with over 25 years experience be your guide.

The Universal Practice Builder Program

We understand that every hour your spend marketing must produce significant returns. As a small business owner yourself, you can’t waste time on ineffective marketing techniques. While some techniques you may have studied will work well with one demographic, they may bomb with another. So you must select those that are proven effective for your target market: the small business owner.

With over 25 years experience providing training professionals in small business accounting, Universal Accounting Center has also prepared graduates for success by teaching them how to market their unique and valuable services. We know what works. And we know what doesn’t work.

When you enroll in the Universal Practice Builder Program you partner with seasoned freelance accountants who know what it takes to make a practice succeed. Not only will you be trained in over 12 proven marketing strategies, but you will develop your own customized marketing plan that will enable you to secure 15 to 25 qualified leads per month. You will learn how to offer client-generating seminars and will have access to three months worth of master coaching from our qualified staff.

And here’s the kicker. This program is guaranteed to help you generate $30,000 in annualized billings in just 12 months! That’s more than 17 times the cost of tuition. Can you think of an investment with such a quick and large return?

You may not have the skills or the marketing know-how right now, but in less than one month you could acquire them. Not only that, but UAC is known for offering valuable, follow-up services that will ensure you are properly applying all that you have learned.

An Even Bigger Investment

Order now and you will receive QuickBooks Made Profitable, a program designed to help you translate your QuickBooks expertise into a larger clientele. You’ll be trained in a proven system in using QuickBooks to attract larger numbers of prospective clients while representing yourself as the expert. Learn how to leverage your time, meet potential clients and offer them services that will help them reduce taxes, increase profits and put money in the bank in such a way that you will be asked the question that we are all longing to hear: “How much do you charge?”

When it comes to building a viable and thriving business, there’s no time to wait. Stop wasting your time on ineffective marketing techniques, or worse yet, stop neglecting your business’s marketing efforts altogether. In just a matter of weeks, you can have all it takes to catapult your business as the premier accounting practice in your area. Order this amazing package today!