Erin Engelbrecht, it’s time to give back

Imagine early in high school being told you would be great in business, you start taking classes and find yourself in love with accounting. You enjoy the homework and are good with the numbers.

Let me introduce you to Erin Engelbrecht, CPA. With her successful career in accounting, building her business (Organized Piggy) she is now ready to share her story and “give back”. Listen to her advice and insights to also have a successful accounting business. Get a notepad and get ready.

To help, here’s the turnkey business plan you need to have the premier accounting business in your area

See what you can do to also become an Accountrepreneur

How to Write a Great Accounting Resume

How to Write a Great Accounting Resume

Crafting a resume, no matter what you field of expertise, can be a challenging task. Yet in a market as competitive as accounting, the need to create something unique and impactful is that much greater. Fortunately, these tips can help in the process.

Start with a clear career summary

An effective resume begins with a bite size summary of your career to date, as well as focuses on your main achievements and relevant educational qualifications. As part of this, you must emphasize your strengths (more of which in a moment) and state clearly what it is that you are looking for as well as the benefits you will bring. Make it short and to the point, because most hiring managers receive hundreds of resumes and don’t have the time to review each one in details. This is one shot to get your resume (and you) the attention deserving.

Emphasize your strengths

Recognizing your individual strengths and promoting this is a fundamental aspect of any resume, but in a competitive field such as accounting, it is essential that your resume immediately presents and highlights your achievements and career-defining abilities. At the same time, turn weaknesses into strengths by presenting your aptitude for learning and the deep desire to improve yourself on every step of your career journey.

Be clear and concise

Don’t overcrowd your resume (one page is usually sufficient) and don’t waffle. Make your points cleanly, clearly and concisely, and ensure the language you use is both relevant, accurate, and free from cliché.

“Much can be ascertained from the language that you use, and I always recommend writing in a unique voice as far as possible. That means avoiding those resume clichés such as ‘I love working as part of a team’ and stating things in a way that is authentic, but at the same time brief,” advises Michael Rogers, a proofreader at OXEssays.

Keep work experience relevant, and highlight achievements

You may have a lot of work experience, or you may not. The objective is to clearly state and emphasize the work experience that is relevant and shows your suitability for the role you are applying for. Savvy resume writers have long learned that relevancy can be established in any number of ways, and one way this can be achieved is through the presentation of achievements within each role which highlight your capacity for positive results in whatever role you have undertaken. That never fails to impress a prospective employer.

Show your commitment to innovation

As a qualified account, you have the education and background to successfully fill a role, but at the same time you always need to look for aspects which set you apart from the competition.

As well as emphasizing your education and work experience, stress the knowledge that you have regarding latest software. Showing off a knowledge of modern technology will be sure to impress future employers as it shows an interest in innovation which is a crucial aspect of the field.

Use the right tools

Like any writing task, using the right tools will go a long way to assisting in the production of a great resume. Don’t fret about a lack of writing ability, as these services will help you in the completion of your task at hand.

Show your commitment to staying up-to-date

The world of accounting is constantly evolving and it is therefore the duty of any accounting professional to stay up-to-date with a commitment to educating yourself. Mentioning relevant blog and websites that you frequent to access the latest information shows a desire to stay relevant, which never fails to impress a potential employer.

Aimee Laurence works as an HR manager at Write My Essays and also at Do My Paper For Me, contributing to and helping the upkeep of those websites. Writing about her career gives her joy, and she also freelances as a tutor at the Big Assignments portal.

From E.M.T. to Tax Professional

For many individuals a career change is the right step to a better future and was the case for Eric. Whether we are pushed or pulled to make a change in our career it still is a big step and the same was true for Eric. Hear what Eric did to become a Professional Tax Preparer (PTP) as well and run a successful tax business.

See what you can do to become a Professional Tax Preparer

Why Accounting Firms Need Influencer Marketing in their Digital Strategy

Times are changing. Even the most unexpected industries are adopting intricate digital marketing strategies. Because more and more businesses and accounting firms are realizing the importance of a solid online presence in raising awareness and attracting clients.

However, the saturation of businesses and various marketing ploys makes it hard for accounting firms to penetrate the online space and establish their brand. This, in turn, makes it harder for them to acquire clients.

This is where influencer marketing comes in, helping accounting brands, like yours, amplify their digital presence and get their message across to the right audience.

Most challenges companies face today have to do with a lack of communication between the firm and their clients. So getting the correct message across is extremely important. Some clients are not aware of the services offered, failing to retain information that they might need in the future. Most of them are focused on specific problems and fail to look at the bigger picture.

Your marketing strategy must integrate constant reminders about what you do and what you have to offer. However, the competition between accounting firms can easily drown your message. With the help of influencers whose voices are considered authoritative in the industry, you will be able to properly communicate your message and increase your audience retention.

Influencers are ordinary folks who create valuable content and have amassed a strong online following. Their authenticity, relatability, and honesty set them apart from traditional endorsers. For one, online users tend to trust influencers more than celebrities, relying on them for product recommendations.

Why should you integrate influencer marketing into your firm’s digital strategy?

Increase Brand Awareness

Expanding your audience reach can be made easier with the help of influencers. They have the credibility needed to convince your target market to take notice of your brand. With their voice of authority, their followers won’t only listen to them, but they will absorb your message as well. Followers will also learn to trust the influencer, which will eventually lead them to trust your firm.

Improve Audience Engagement

Sometimes it’s important to start conversations about your brand in order to have a higher chance of convincing your audience members to become your clients. Influencers can advocate for your brand by creating content that will resonate with your desired audience.

This will help improve your engagement and build a lasting relationship with your potential clients. It will also be easier for you to provide a better customer experience because your audience won’t hesitate to go to you when they need answers to their questions and solutions to their problems.

Boost Conversion and Revenues

While most influencers tend to focus more on fashion, beauty, and lifestyle, there is no reason why influencer marketing can’t be applied to the accounting industry. Influencer marketing has tremendous power when it comes to drawing the right audience and ushering in favorable results.

In fact, when done right, influencer-marketing content can deliver an ROI 11 times higher compared to traditional forms of marketing. It is one of the most cost-effective ways to promote your brand and achieve a good return on investment.

Final Notes

The nature of an accounting business is more formal than most industries. Therefore, it needs influencers who are credible, knowledgeable and respected in the field of accounting.

Most of these influencers are thought leaders whose knowledge not only stands out but is also authoritative in the industry. Teaming up with them to produce quality content can do a lot to enhance your firm’s reputation and solidify your place in the accounting circle.

Just remember to choose the right influencers who are relevant and suitable for your accounting business. Make sure that their vision and creative content are in line with your own firm’s vision, whether it is offering quality service or providing valuable information for potential clients. Otherwise, your efforts could go to waste because there will be a disconnect between your influencers’ followers and your own target audience.

To learn more about these principles and apply this in your business become a Profit & Growth Expert (PGE).

Infographic URL: https://www.smallbizgenius.net/by-the-numbers/influencer-marketing-statistics/

Why Bookkeeping Courses Lead to Great Work From Home Jobs

How a Bookkeeping Course Can Enable You to Work From Home

A professional bookkeeping career can be both lucrative and rewarding, especially if you take the time to investigate available bookkeeping courses online that could empower you to be your own boss and work from home. Every business in the United States, big or small, needs an accurate and detailed set of financial books. While many companies have in-house accounting teams, other businesses may outsource their bookkeeping to professional bookkeepers, many of whom work from home.

Whether you already work as a bookkeeper or want to start a new career, the right bookkeeping courses online can streamline your career path and help you build the accounting career you’ve always wanted. If working from home sounds like an attractive way to build your bookkeeping experience, consider how online bookkeeping courses can help.

 

Why You Should Consider Bookkeeping Courses Online

Establishing yourself as a professional bookkeeper and finding employment opportunities is more difficult than you might expect without the proper qualifications. Completing typical courses at a local school while maintaining your current job can be extremely challenging, especially if you have a family. Bookkeeping classes online can make it easier to obtain the qualifications for the type of job you want to have in the future; you can complete your coursework in a matter of weeks instead of months.

Online courses from Universal Accounting are streamlined and flexible enough to fit your current schedule, but robust enough to provide with the tools and guidance to build a professional bookkeeping business you can manage from the comfort of your home. The freedom and flexibility that come with working as a professional bookkeeper from home does mean more responsibility than you typically would have at a corporate accounting department or as an in-house bookkeeper for a local business. However, Universal Accounting offers a streamlined introduction to the tools and skills you need to manage your home bookkeeping practice effectively.

Time is another critical factor for many modern accounting professionals. Bookkeeping classes online from Universal Accounting offer you the ability to complete your Professional Bookkeeper certification in weeks instead of months, further streamlining your career path and making your services more attractive to potential clients.

 

Benefits of Working From Home

Modern technology has made telecommunication more feasible than ever before for professionals in various industries. This new trend of remote work not only allows employees to enjoy more flexibility in their day-to-day work, but also provides employers with a vastly larger pool of talented individuals who can work remotely. Bookkeeping is no different, and many professional bookkeepers are opting for working from home in lieu of traditional employment with a nine-to-five schedule.

The accounting world will continue to grow and provide invaluable services to countless other industries, but the professionals working in the accounting industry will forge new career paths and develop new ways to work on their own terms. Remote work can be incredibly rewarding with the right training and guidance. If you to pursue a career in professional bookkeeping but do not relish the thought of a nine-to-five shift in an office setting, developing your own bookkeeping practice from home could be the ideal solution. Working from home as a professional bookkeeper offers several tangible benefits:

  • Flexibility in your workdays. You get to decide what days you work, how many hours each day you want to work, and when you want to take off. There’s no need to navigate paid time off rules or use up vacation time when you need a break; simply let your clients know when you’re available.
  • Freedom to be your own boss. Working in any type of corporate structure can feel oppressive at times, and micromanagement from supervisors can diminish enthusiasm and degrade the quality of any professional’s work. When you are your own boss, the responsibility of fulfilling your clients’ needs comes with the ability of completing your work on your own terms.
  • Easier work-life balance. Working from home is especially beneficial to young professionals with families and young children. You could potentially save thousands of dollars each year in childcare costs by working from home while caring for your kids.
  • Minimal overhead. All you need to run a successful bookkeeping practice out of your home office space, a comfortable place to meet with clients if you plan to have face-to-face meetings, and the ability to manage your own business finances and marketing. You won’t need to worry about interviewing, hiring, training, or payroll for additional staff until your business grows large enough to need them, and only if you want them.
  • Virtually unlimited potential to grow your practice. Do you prefer a small, easy to manage list of dedicated clients or do you dream of building a full-fledged accounting company of your own? Bookkeeping courses online can empower you to grow your business in almost any direction.

Flexibility and freedom are the biggest benefits to working from home in any field. Professional bookkeepers who complete the online classes available from Universal Accounting not only obtain the certifications they need to attract new business and serve their clients effectively, but also the tools necessary for attracting new clients, managing their operating expenses, and growing their practices.

 

Enhance Your Professional Bookkeeping Career With Online Courses

Universal Accounting offers a multi-module program aimed at providing students with Professional Bookkeeper certification and a full range of tools to empower them for the future. Working from home not only offers comfort and convenience for everyday work but can also become the groundwork for a successful and lucrative business in professional accounting services.

Whether you plan on building a comfortable side job for extra income or want to take your home bookkeeping business to the next level and grow your own accounting firm from the ground up, the online courses available from Universal Accounting provide you with the tools you will need for professional bookkeeping success.

Universal Accounting provides a streamlined Professional Bookkeeper course that provides you with the certification and training to attract and retain new business as well as guidance for marketing your business, managing your operating budget, and developing new techniques for handling customer issues. If you’re interested in a flexible and robust Professional Bookkeeper certification course you can take online, contact Universal Accounting today at (877) 833-7909 for more information.

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