Starting Your Own Accounting Business: 5 Things You May Not Have Considered

Have you been thinking about starting your own accounting business? It can be tempting to take this leap into being your own boss, but there are several things you should consider before you move forward. There are plenty of advantages to running your own accounting business, but just because you are great at accounting doesn’t necessarily mean that you’re ready to be a business owner. The points below are all important ones to consider.

Your Education

Both starting an accounting business and education cost money, and you might be concerned about spending money on your education that you should be setting aside for your accounting business. However, having the right education is critical as well, and a graduate degree can really unlock your potential and prepare you for success. You may be able to get student loans from a private lender at a favorable interest rate to pay for the degree.  Either way, there is a path to becoming an Accountrepreneur.

Buying One or Starting a New One

One of the most important decisions you’ll need to make is whether to purchase an existing accounting firm or start your own. There are different factors to keep in mind, and some of them will be specific to the company that you are considering buying. First, think about costs. On the one hand, you can arguably start your own accounting business out of your house with very little overhead. However, you might have to spend some money on marketing and getting your name out there, while an established firm might already have better name recognition. On the other hand, there’s no question that you’ll need a substantial amount of money in order to purchase a company.

If you’re buying a firm, one thing you have to be careful about is their existing financial situation. You will need to be prepared to really dig into their records and make sure you understand any liabilities they have. The owner of a struggling company that is up for sale might not be very forthcoming about money problems. When you purchase a firm, there are certain things that might be out of your control, like client loyalty and whatever rates the business has established. You can certainly increase the rates later, but you’ll need to keep them the same to start with.

Along similar lines, you may need to offer the same services for a while as you make the transition while if you start your own, you can simply offer what you want. Software and other equipment are going to be necessary and potentially costly. If you purchase a company, make sure you know exactly what is coming with the purchase and the age and condition of it all.

Either way, consider being in business for yourself but not by yourself with Universal Accounting Center.

Managing Employees

Whether or not to have employees might not be a decision you have to make immediately, but it is something you’ll need to deal with eventually. If you are starting from scratch, it might just be you, but you may want to add staff over time. If you’re purchasing a company, there may already be employees.  How much do you know about managing people? It may not be enough to be a good accountant.

This is where a degree in management could come in handy if you don’t have a background in it. If you have neither of these, you might want to read a few books about management and, if possible, explore taking some classes or seminars. Managing people is a skill in itself, and it’s a mistake to think that just because you are a whiz at accounting, you’ll also be great at management. Of course, some people are naturals in this position, but doing some reading can help confirm your instincts or shore up places where your skills might be weaker.

Your Personal Qualities

Having the right qualities to be an entrepreneur go beyond management skills. You also must know that owning your own business comes with many shades of grey. You might currently be asking yourself basic questions like is starting a tax prep business right for me but you need to understand that knowing if you have what it takes to actually do it is going to come from many more in depth questions about who you are as a person.

One irony you may face is that the very qualities that make you an excellent accountant are not necessarily that same ones that make for an excellent entrepreneur. Accountants may tend to be cautious and conservative, not risk takers like many entrepreneurs. There is an element of financial insecurity associated with running your own business that may fly in the face of your instincts. However, careful, and cautious people can be successful entrepreneurs as well. Making sure you have the right business knowledge and skills will be important. Writing a business plan can help you figure out where your weaknesses may be, and you’ll need one if you’re planning to seek loans or other types of funding.

Networking and Building a Client List

It’s not uncommon to get so caught up the various details of getting everything up and running that you lose sight of what you most need to succeed: customers. Are you a people person? If you’re more comfortable with numbers than people, this may involve some effort, but you’ll need to retain clients if you’re buying a business and attract them in the first place if you’re starting your own. And without the big budget that large firms have, that may depend on your ability to network and sell yourself and your company effectively.

You should work to strengthen the existing contacts you already have in the industry and locally and think about how you can make yourself more visible. This will vary depending on the type of service that you offer and the clientele that you want to attract, and you may want to consider working with a marketing firm or an individual to help you raise your profile if you are struggling to attract clients.

In short there is a Turnkey Business Plan for accounting professionals, there is no need to feel like you need to reinvent the wheel.

When is an Accounting Firm needed?

The label “Accounting Firm” applies to three different service companies: 1) CPA Firm, 2) Tax Preparation Firm, and 3) Bookkeeping Firm. Each is important in the right conditions, and in some cases legally required. For instance, publicly traded companies must seek the services of a CPA accounting firm for financial audits.

Let’s look at each type of accounting firm separately and understand when they are most critical.

CPA Firm

As noted above, publicly traded companies are required to have annual audits by a CPA accounting firm. For the largest CPA firms, audits are their bread-and-butter income. In some companies and organizations, licensed auditors might spend thousands of billable hours sampling and testing the company’s accounting system to ensure proper controls are in place and that their financial records represent the company fairly. The CPA firm turns out an audit report at the end of the process that is
then included in the company’s annual report.

There are relatively few large CPA firms. Most CPA Accounting firms are smaller one-office firms led by one to three CPA’s that provide services to smaller companies. These services might include audits of small publicly traded companies, management consulting, and business tax preparation services.

Typically, they will not do bookkeeping and tax preparation, except for their business clients. In those cases where they do offer tax preparation for individuals, they charge a premium in my experience.

Tax Preparation Firm

Although tax preparation is often thought of as a CPA skill, most Certified Public Accountants do not prepare taxes, other than their own, perhaps. Likewise, very few tax preparers are CPA’s. Instead, most tax preparers start by doing their own taxes, enjoying it, then doing taxes for friends and family. Eventually, they decided to start offering it for a fee and either join up with a tax preparation firm or hang out their own shingle.

There are several large tax preparation firms, the largest being H&R Block. These firms hire seasonal workers and will provide some training at the beginning of the year. Nevertheless, most tax prep firms are small single practitioner accounting firms that specialize in income tax preparation for individuals. Most tax professionals work during tax season. If they are successful and watch their spending, they may earn enough during those few short months (January to April) to enjoy vacationing the rest of the year. Some tax preparers will offer bookkeeping during their slow seasons.

Bookkeeping Firm

These are typically small, privately owned accounting firms that provide bookkeeping and payroll services to small businesses (less than 50 employees). Often, they operate from the accountant’s home, and they may serve up to a dozen clients. They will pick up transaction detail from the client monthly or quarterly and provide financial statements on the same schedule. Nearly every bookkeeping firm will also provide full payroll servicing.

A full-service bookkeeping firm will also provide management consulting including helping the owner interpret the financial statements and provide suggestions for improving financial wealth and profitability. If trained in business tax forms, these professionals will offer tax preparation services in addition to their writeup services.

Learn more about what you can do to have your own successful accounting firm and the opportunities available in your area HERE.

If you also listen to podcasts, consider “Building the Premier Accounting Firm”!

How to Get a Tax License

If you’re thinking about getting a tax license, you’re on track for a lucrative addition to your career. Becoming a certified Professional Tax Preparer is an excellent step toward a satisfying financial future. Many people obtain their tax license and use it as a stepping stone to other opportunities, such as owning a tax services business. Simply including tax preparation skills on your resume and getting a tax license is an excellent pathway for advancing your current career.

Universal Accounting leads the way in small business tax training and is approved by the California Tax Education Council (CTEC) to offer the Professional Tax Preparer (PTP) certification as a distance learning course in California. Universal Accounting offers a money-back guarantee. If you aren’t satisfied with your tax preparation course, you can simply return your materials and receive your money back.

What Is IRS Tax Certification?

An IRS-certified tax preparer has unlimited rights to represent their clients in front of the IRS. Because IRS preparation is detailed and constantly changing, IRS-certified tax preparers can help clients better navigate the complexities of the system, including tax payments, audits, and preparing appeals in the event of an IRS error. Certified tax preparers are consultants who have a right to be paid for the work they perform for clients.

When you choose a reputable tax preparation certification course, it will include current information on tax laws. It will also prepare students for changes in tax laws for the upcoming years. The course will train students in state and federal tax forms and how to prepare them accurately.

I Want to Become Certified: What’s Next?

Tax preparers don’t have to be IRS-certified to work with clients and be compensated for their work, but certification is the best route to take if they plan to pursue a career in the field. Not only can certification increase future salaries and add more opportunities to the table, but it can also increase demand for services.

Certification is possible through IRS-approved educational training courses. Those interested in taking the next step in certification can find official courses listed on the IRS website. It’s essential to ensure the IRS has vetted the courses to make the certification official in the government’s eyes.

Luckily, modern technology has made hands-on tax preparation education more accessible and flexible than ever before. Online courses are a convenient way to enhance education while juggling family life and work responsibilities because they are available on-demand, day or night.

After you make the choice to pursue your tax license, it is time to find the program that is right for you, aligns with your goals, and is within your means.

How to Choose a Program

Students pursuing an IRS certification should keep a few things in mind when searching for a program. First and most importantly, the educational provider has to be listed as an IRS-approved course provider. Other aspects include:

  • Official “PTP” designation
  • Educational tuition assistance if necessary
  • Individual counselors
  • A timeline that aligns with their goals
  • Business coaching after completion

These aspects will help students set themselves up for success in the next phase of their careers.

Partnering with an organization such as Universal Accounting is an intelligent way to get started with a training course that encompasses all the aspects of a great program and is IRS-approved. The Professional Tax Preparer certification is a self-paced online training to prepare personal and business taxes and prepare students for the IRS’ enrolled agent (EA) exam.

The best certification programs support students after completing courses by partnering them with coaches and mentors with real-world experience. This additional training is invaluable to those looking to grow in the profession. The teachers and coaches at Universal Accounting know what it’s like to be successful tax preparers because they have experience in the field.

Reasons to Consider an Online Program

When students choose online tax education courses, like those offered by Universal Accounting, they can expect to learn via workbooks, videos, and various other reference materials. High-quality online courses are cutting edge and will include many elements of visual learning, as well as self-paced. This means you can return to materials and watch them again if needed.

Universal Accounting also offers instruction provided by experts in the tax and accounting fields. Students can expect to participate in real-world scenarios, which will help them prepare them firsthand for what it’s like working in the field.

What Happens After I’m Certified?

After certification, the next step is to receive recognition from the IRS. The first step will be an IRS preparer tax identification number, or PTIN. Registration is simple—visit the IRS website and register online for the PTIN in about 15 minutes. The application takes between four and six weeks to process. Once the number is official, certified tax preparers can use the number on forms and market themselves to clients as IRS-certified. This designation tells clients they will receive exceptional service and confidentiality and tells the IRS the tax preparer understands the complexities of their business.

In addition to the PTP and PTIN number, many tax preparers take an extra step to affiliate themselves with professional organizations. These memberships can carry weight for business owners running their firms or on resumes. Some of these include:

  • National Association of Tax Professionals
  • National Society of Tax Professionals
  • American Academy of Attorneys
  • American Institute of Certified Public Accountants
  • National Society of Accountants
  • National Association of Enrolled Agents

These organizations are very picky with memberships and are an excellent way to show commitment to excellence in the field.

Ready to Get Licensed? Contact Us Today!

If you plan to grow in your career or start your own accounting business, certification is an essential part of the accounting and tax preparation industry. The extra step establishes credibility and trust that will far outweigh the costs.

Tax preparation will always be in demand, and Americans dreading tax season each year will appreciate a professional in their corner. Start your certification journey today. Contact Universal Accounting for more information.

Mitul Mehta, From a Kid Who Loved Numbers To CPA

Although his parents wanted him to become a doctor or lawyer Mitul Mehta was drawn to numbers. Imagine writing code before you were a teenager.

Although Mitul received his degree in accounting his career path went the route of technology and consulting. Imagine that background leading up to his wife starting her business and asking him to take care of the books.

Now Mitul has a thriving accounting business offering traditional accounting services coupled with technology and consulting.

Listen as Roger Knecht, president of Universal Accounting Center, and Mitul Mehta (https://www.cpa-mehta.com/) discuss his business, the advice he has for others as well as the future of accounting.

Learn more about becoming a Profit First Professional

Become a Profit & Growth Expert

Use video with your emails to better communicate with your clients:

https://dubb.com/

https://www.bonjoro.com/

https://www.loom.com/

Why Accounting Firms Need Influencer Marketing in their Digital Strategy

Times are changing. Even the most unexpected industries are adopting intricate digital marketing strategies. Because more and more businesses and accounting firms are realizing the importance of a solid online presence in raising awareness and attracting clients.

However, the saturation of businesses and various marketing ploys makes it hard for accounting firms to penetrate the online space and establish their brand. This, in turn, makes it harder for them to acquire clients.

This is where influencer marketing comes in, helping accounting brands, like yours, amplify their digital presence and get their message across to the right audience.

Most challenges companies face today have to do with a lack of communication between the firm and their clients. So getting the correct message across is extremely important. Some clients are not aware of the services offered, failing to retain information that they might need in the future. Most of them are focused on specific problems and fail to look at the bigger picture.

Your marketing strategy must integrate constant reminders about what you do and what you have to offer. However, the competition between accounting firms can easily drown your message. With the help of influencers whose voices are considered authoritative in the industry, you will be able to properly communicate your message and increase your audience retention.

Influencers are ordinary folks who create valuable content and have amassed a strong online following. Their authenticity, relatability, and honesty set them apart from traditional endorsers. For one, online users tend to trust influencers more than celebrities, relying on them for product recommendations.

Why should you integrate influencer marketing into your firm’s digital strategy?

Increase Brand Awareness

Expanding your audience reach can be made easier with the help of influencers. They have the credibility needed to convince your target market to take notice of your brand. With their voice of authority, their followers won’t only listen to them, but they will absorb your message as well. Followers will also learn to trust the influencer, which will eventually lead them to trust your firm.

Improve Audience Engagement

Sometimes it’s important to start conversations about your brand in order to have a higher chance of convincing your audience members to become your clients. Influencers can advocate for your brand by creating content that will resonate with your desired audience.

This will help improve your engagement and build a lasting relationship with your potential clients. It will also be easier for you to provide a better customer experience because your audience won’t hesitate to go to you when they need answers to their questions and solutions to their problems.

Boost Conversion and Revenues

While most influencers tend to focus more on fashion, beauty, and lifestyle, there is no reason why influencer marketing can’t be applied to the accounting industry. Influencer marketing has tremendous power when it comes to drawing the right audience and ushering in favorable results.

In fact, when done right, influencer-marketing content can deliver an ROI 11 times higher compared to traditional forms of marketing. It is one of the most cost-effective ways to promote your brand and achieve a good return on investment.

Final Notes

The nature of an accounting business is more formal than most industries. Therefore, it needs influencers who are credible, knowledgeable and respected in the field of accounting.

Most of these influencers are thought leaders whose knowledge not only stands out but is also authoritative in the industry. Teaming up with them to produce quality content can do a lot to enhance your firm’s reputation and solidify your place in the accounting circle.

Just remember to choose the right influencers who are relevant and suitable for your accounting business. Make sure that their vision and creative content are in line with your own firm’s vision, whether it is offering quality service or providing valuable information for potential clients. Otherwise, your efforts could go to waste because there will be a disconnect between your influencers’ followers and your own target audience.

To learn more about these principles and apply this in your business become a Profit & Growth Expert (PGE).

To see a related Infographic go HERE – URL: https://www.smallbizgenius.net/by-the-numbers/influencer-marketing-statistics/

Next Page »