Creating Customer Demand

boss-materialOffering a good service doesn’t guarantee that clients are going to come running.  It’s important that you ensure demand for your services.  But how do you do that?

In a recent Entrepreneur.com article, author and entrepreneur Kiras Kittaneh shares “5 Strategies for Generating Consumer Demand.”  He explains, “Industry professionals recognize that before, during and after you introduce a new product, there is a lot of legwork to be done to pique consumers’ curiosity and get them interested.”

Here we share three of his five tips:

1. Produce stellar content.  All the content your practice generates speaks of your professionalism.  Your ability to demonstrate your expertise, competence, and good will in all promotional materials will draw clients to you.  But in order for prospective clients to access this information, you need to know where your target demographic goes for information.  This will require market research as you determine what social media platforms to focus on.

2. Feature customers’ reviews. Testimonials go a long way in creating a lasting impression on prospective clients.  They are memorable, versatile, reusable, and give you a competitive edge, not to mention that they build your credibility.  Be sure to post them to your website, run them in your newsletter, and feature them in some of your promotional material.

3. Give new customers a deal. You can create customer demand by offering new clients a discount.  Most like the idea of a trial period during which you demonstrate your expertise.  But ensure the terms of this discount are well defined.  Firas warns, “Make sure you’re clear that the deal is a one-time offer, because you don’t want customers to be discouraged when they decide to shop with you again and find your products priced differently.”

It’s important that you do all you can to put your practice on top.  Generating client demand is the first step to building your client roster and, in turn, longevity for your business.

Market Those Skills

Unfortunately some financial professionals struggle—not because they cannot perform the required tasks—because promoting their business and securing clients is somewhat intimidating.

In order for your practice to thrive, you must break through that barrier, learning and using effective marketing strategies to target those small businesses owners most likely to retain their services.  But how do you do that?

The Universal Practice Builder Program is designed to help financial professionals learn the art and science of getting and keeping clients.  This online program will teach you 12-proven marketing techniques that will help you secure 15 to 25 qualified leads per month.  Not only that, but you will hone your presentation skills and be trained in organizing valuable seminars through which you can retain even more clients.  You’ll also have 3 months of free master coaching where UAC professionals will help you set and achieve your business goals.

Call Universal at 1-877-833-7909 to enroll in this program now, and ensure the likelihood of your practice’s success!

Resource

Kittaneh, Firas.  “5 Strategies for Generating Consumer Demand.” 24 January 2014  Entrepreneur.com

National Mentoring Month

mentorWhat a Mentor Could Provide

January is National Mentoring Month, established to encourage all walks of life to seek out beneficial mentoring relationships.  In light of that, the Small Business Association has recently posted the article “Tips for Young Entrepreneurs during National Mentoring Month.”  Here are the three things they suggest mentoring can provide entrepreneurs like you:

1. An inside perspective.  Mentors can offer seasoned insight on your industry, helping you “gain a fresh prospective and broaden your outlook.”

2. A sophisticated skillset.  Mentors should be experienced in their field, exposing you to an advanced skillset that will enable you to refine your expectations and set higher professional standards.

3. A vast network.  As the article explains, “With years of experience, a mentor likely has an enviable network of industry connections.  The importance of networking can’t be understated, so expanding your network with the help of a mentor can be a great way to meet potential partners, customers and decisions-makers in your target market.”

Where to Find a Mentor 

You may be surprised to find that there are many services and organizations through which you can find a mentor.  Here are a few:

Government Programs.  Specifically the Small Business Association and its affiliate group Score, offer entrepreneurs free advice and consultation services.  Their volunteer counselors are often retired executives more than willing to offer extensive advice.  Chapters of both organizations can be found throughout the country.

Respected Community Members.  Often young entrepreneurs look up to respected community members who have started and maintained successful businesses.  These individuals, when approached correctly, make great mentors.

Trade Associations.  There are many accounting and bookkeeping associations that can help small business owners find good mentors.  These associations also sponsor many conferences and workshops.  Attend these functions when possible so that you can network; this way, you’ll have a greater chance of catching the success bug.

Business Groups.  Communities often sponsor groups that enable local business owners to network.  Join your local Chamber of Commerce, Rotary Club, or Toastmasters and attend meetings.  Meet as many people as possible in attempts to grow your business and find just the right mentor.

Alumni Associations.  Your alma mater may provide special programs enabling you to connect with other alumni.  Universal Accounting Center has an accounting and tax forum that enables UAC associates to interact with one another in an online community environment.

Nonprofit Organizations.  There are some nonprofit organizations designed specifically to help small-business owners succeed.   Check local listings to see if there are such nonprofit organizations in your area.

Universal Accounting Center Can Enhance Your Service Offerings

Entrepreneurs often struggle with the issue of financing as they start their small businesses.  Allow Universal Accounting to act as a mentor in helping you add financial consulting services to your offerings.  You will increase your professional appeal by helping clients prepare those formidable small business loan packages as a financial consultant.  Our manual, Becoming a Financial Consultant, includes clear instructions and terrific resource materials that will simplify the creation of a loan application package.  Using the sample loan package included as a model, you can easily help clients apply for a valuable business loan.  Within hours you can begin offering your services as a financial consultant. Call Universal at 1 -877-833-7909 to order your copy now!

 

Resource

kmurray.  “Tips for Young Entrepreneurs during National Mentoring Month.”  8 January 2014 sba.gov

2013 Workplace Trends

Work trends continue to change and evolve as influenced by the economy, technology and the workforce. In a recent Entrepreneur.com article, author Dan Schawbel details “The Top 10 Workplace Trends of 2013.”  Here we share 5 of those trends:

1. More boomers retire. Baby boomers (those born in the post-World War II baby boom between 1946 and 1964) are set to leave the workforce, and leadership positions will be filled by Gen X and Y professionals.  Which group will dominate is yet to be seen.

2. The skills gap shrinks. As Schwabel explains, “As of this year, there are over 12 million people who are unemployed and 3.6 million open positions… I see the skills gap shrinking as new talent enters the workforce, companies work with schools to train the next generation workforce and people realize that they need new skills in order to get jobs.”

3. Women start to outpace men at work.  Schwabel estimates that over the next ten years one billion women will enter the workforce.  According to research, they are more educated than men and, as a result, will begin to fulfill leadership roles that were previously held by their male counterparts.

4. Working from home becomes mainstream.  Many companies have recognized the value in offering employees more flexibility, including the opportunity to telecommute.  Schwabel says, “While in years past flexibility programs were viewed as a perk, they will become more standardized and expected.”

5. Freelance nation booms.  The recession has changed the workforce, driving many into self-employment while others have chosen it for the freedom it affords.  Not only that, but corporations recognize the value in hiring a contractor to focus on a specific set of tasks rather than hiring full-time employees that will cost them in benefit packages.  According to NBC news, one third of US workers are freelancers.

Recognizing work trends enables you to take advantage of the unavoidable workforce changes.  What 2013 trends will you take advantage of?

The Professional Bookkeeper Program

Over 30 years ago Universal Accounting Center (UAC) recognized a need.  Small businesses were failing as the result of poor financial management.  And the majority of accountants were not trained to respond to their unique needs.  In creating the Professional Bookkeeper (PB) Program, UAC designed a course that trains students in the day-to-day tasks required by small business.  The PB program not only produces small-business accountants, but Profit Experts who enable the small-business owner to make more informed and lucrative business decisions.

When you enroll in the Professional Bookkeeper Program you have access to the following:

  • Flexible training you complete on your own time and at your own pace
  • Rich and engaging online training you can view again and again
  • Hands-on instruction through which you gain much-needed experience
  • Training in building and marketing your new practice
  • 6 months of valuable follow-up support
  • The opportunity to earn professional certification
  • Our iron-clad risk-free guarantee

The Universal Practice Builder (UPB) Program

While you may feel comfortable managing a small business’s books, promoting those services may feel a bit more foreign.  The Universal Practice Builder Program is designed to train you how to promote your practice in order to experience significant growth and profitability.  Imagine all that you could learn from our experience training thousands of individuals like you!

Now is the time to build a stellar practice; take advantage of new work trends and enroll in these two programs today!  Call 1-877-833-7909 now!

Resource

Schawbel, Dan.  “The Top 10 Workplace Trends of 2013.” 21 October 2013  Forbes.com

Decrease in Small-Business Bankruptcies

According to a recent Inc.com article by Kathleen Kim, small-business bankruptcies have decreased by about 17% in the last quarter.  Could it be that we’re witnessing an economic recovery?  Often small business success is the barometer of a healthy economy.  If this sector continues to improve at its current rate, we could see another 20% decrease by December, which is where we were at the onset of the recession.

Amy Crews Cutts, Senior Vp and Chief Economist says, “All the conditions are ripe for us to be healthy participants in the economy.  Businesses, small or large, are seeing not only a return to profitability but a reason to expand.”

Self-Employment is a Powerful Option

Many think that a recession is the worst time to launch your own financial practice.  But you can see that now may be the perfect time to start your own business!  And even at the end of this recession, small businesses continue to look for ways to cut expenses, and you could offer them a great alternative that will not only save them money, but perhaps help them earn more.

Small businesses are required by law to keep financial records.  However, most of them cannot afford to keep an accountant on their payroll—that’s where you step in.  As a contract accountant and tax professional, you could manage the finances for multiple small businesses.  You can guarantee to cut their expenses and maximize their earnings which will more than pay for your fees.  What small-business owner wouldn’t recognize the value in that?

Not to mention, there are countless small businesses in need of these services.  If you don’t believe us, thumb through your local yellow pages to see just how many reside in your area.  They represent a huge pool of prospective clients that could keep you busy year-round.

The Professional Bookkeeper Program

Over 30 years ago Universal Accounting Center (UAC) recognized a need.  Small businesses were failing as the result of poor financial management.  And the majority of accountants were not trained to respond to their unique needs.  In creating the Professional Bookkeeper (PB) Program, UAC designed a course that trains students in the day-to-day tasks required by small business.  The PB program not only produces small-business accountants, but Profit Experts who enable the small-business owner to make more informed and lucrative business decisions.

When you enroll in the Professional Bookkeeper Program you have access to the following:

  • Flexible training you complete on your own time and at your own pace
  • Rich and engaging training DVDs you can view again and again
  • Hands-on instruction through which you gain much-needed experience
  • Training in building and marketing your new practice
  • 6 months of valuable follow-up support
  • The opportunity to earn professional certification
  • Our iron-clad risk-free guarantee

The Universal Practice Builder (UPB) Program

But in order for clients to learn just how valuable your services are, they need to learn about them through your marketing efforts.  The Universal Practice Builder Workshop is designed to train you how to promote your practice in order to experience significant growth and profitability.  Imagine all that you could learn from our experience training thousands of individuals like you!

This program offers the following:

  • $30,000 in new annualized billings in only 12 months
  • Tactical goal planning and setting
  • The generation of 15 to 25 qualified leads per month
  • Phone marketing instruction and training
  • Training in the benefits of newsletters and websites
  • 12 proven marketing strategies
  • Financing options

Built a stellar practice by enrolling in these two programs today!  They’ll teach you not only how to understand your clients’ unique needs, but how to satisfy them.  The market is changing; take advantage of it now!  Call 1-877-833-7909 to become the premier contract accountant in your area!

Resource

Kim, Kathleen.  “Small Business Bankruptcies Continue to Drop.”  22 August 2012  Inc.com

Accounting: The Occupation of Champions

If you’re an accountant or want to become one, you’ve picked the occupation of champions.  Not too surprisingly, a large number of CFO’s were first accountants.  And we’re finding that the number of CEO’s with an accounting background is increasing as well.

The workforce is kind to accountants.  Largely due to the retirement of baby boomers, reputable accountants are in high demand. The US Department of Labor has reported that accounting jobs will increase by 16% between 2010 and 2020!  They explain, “There has been an increased focus on accounting in response to corporate scandals and recent financial crises. Stricter laws and regulations, particularly in the financial sector, will likely increase the demand for accounting services as organizations seek to comply with new standards. Additionally, tighter lending standards are expected to increase the importance of audits, as this is a key way for organizations to demonstrate their creditworthiness.”

As eluded to above, some suspect that accountants are being considered for top executive positions due to Enron and other corporate scandals.  Accountants are viewed as professionals who can exhibit more financial accountability then their MBA counterparts.

In April of 2010, Forbes posted a piece entitled “The Most Profitable Small Businesses” in which authors Brett Nelson and Maureen Farrell listed the 20 most lucrative entrepreneurial ventures in the current economy.  Offices of Certified Public Accountants, other accounting services, and tax preparation services ranked in 1st, 3rd and 5th place respectively.

Accounting was also ranked 21st in US News Best Jobs 2012.  The report states, “The Bureau of Labor Statistics projects a 15.7 percent growth for accountants between 2010 and 2020, which is much faster than the average growth for most other professions.  An additional 190,700 accounting and auditing jobs will need to be filled during that time period.”

The forecast for accounting professionals is good, and contract accountants can enjoy greater flexibility and profitability if they can effectively launch and maintain a successful practice.

The Universal Practice Builder Program

Universal Accounting Center is in the business of helping build stronger, more profitable businesses, and we can help you better market your services, enabling you to effectively launch and maintain a successful practice.  Through our Universal Practice Builder (UPB) program, you can attract and retain more clients. Here’s just a sampling of what you will gain from enrolling in this phenomenal program:

  • A guarantee of $30,000 in new annualized billings in only 12 months
  • The skills to become a Profit Expert for each of your clients
  • 12 marketing strategies that you can implement immediately
  • A process which can produce 15 to 25 qualified leads per month
  • 3 months of coaching via telephone and Internet
  • Training to use QuickBooks to attract more clients
  • Access to a plan proven to help retain clients
  • 5 business assessments
  • A customized business website
  • An iron-clad guarantee

Go beyond working as a sole proprietor, managing a few accounts from your home office, and master proven marketing techniques that will significantly grow your practice!  Allow us to show you how.  Call 1-877-833-7909 now to enroll in the Universal Practice Builder Program today.

References

“Accountants and Auditors: Job Outlook.”  www.bls.gov

“Accountant: Job Profile & Salary.”  Money.USNews.com

Nelson, Brett and Maureen Farrell.  “The Most Profitable Small Businesses.”  15 April 2010  Forbes.com

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