Questions to Ask When Building a Business Website

One of the most inexpensive marketing tools available is your business website.  With minimal startup and maintenance costs you can develop a good website that will represent you well and increase your clientele.  It will also work 24/7 as a virtual receptionist, getting the word out about your business while you work.  And if well developed, your business website will be more than an inexpensive marketing tool, but a good point of contact and an effort to further brand your business.

But before building that all-important website you must ask yourself a few searching questions:

1. Who is your intended audience? Unless you clearly understand who your target audience is, you will be unable to build a website that both attracts them and satisfies their needs.  Obviously you will want your website to appeal to both current and prospective clients.  Once you clearly define who might comprise that intended audience, you can ask yourself more specific questions regarding their expectations.

2. What are your objectives? When you are able to determine what you hope to accomplish through your business website, you have a standard by which you can measure its success.  Would you like it to simply share your business information like an electronic business card?  While it’s good to have that type of information available, a website can accomplish so much more.  Would you like to secure more clients by offering special website promotions?  What about explaining your services and their value?  Be sure that your list of objectives is specific and exhaustive.  Once you have developed that list you can use it as a guide in building your site.

3. What should visitors expect to find on your site? Visitors will obviously expect to find an explanation of your services along with contact information.  What else might they expect?  You don’t want to disappoint prospective visitors by falling short of their expectations.  Consider posing this question to a handful of individuals from your intended audience.   Current clients could also provide you with valuable insight on what they would like to find on your site.

4. What will bring visitors back? Attracting first-time visitors is one thing, but how do you bring them back to your site continually?  Again you must look at your website from a visitor’s standpoint and determine what would interest them enough to not only like your site, but bookmark it.  The one thing that will bring visitors back is offering valuable content that you update continually.  Consider offering a tax tips section, a client spotlight, or a regular website promotion.

5. What will they take with them? You’ve determined how you might build a site that interests repeat visitors, but what do you want them to take from your site?  Obviously, you want them to value your services more.  You also want them to remember you, even if they don’t retain your services initially.  When they need tax help, you want them to remember your website and return to get your number so they can schedule an appointment.

Universal Accounting Center Can Help You Create a Custom Website for Your Practice

Imagine how difficult it would be to create your own website that addressed all the above questions.  Now imagine that UAC can manage that process for you, enabling you to create a strong web presence without expending much energy.  Universal’s Accountweb, a website development tool, is available exclusively for financial professionals.  Within a number of business days you can create a personalized website for your practice, enabling potential clients to access your business even after your office closes.

To see a sample of a website developed from the Universal Accountweb platform, go to

Whether you run a full-time practice or perform tax services on the side, you need a website that tells potential clients about your business even when you are unable to.  If you haven’t yet developed a website for your business, today is the day!  Order your subscription now—your website will be up and running by the following business week.  And if you are a Universal Accounting student, you will receive a free six-month trial! 

Good Management Skills

teamwork-skillsYour ability (or inability) to motivate your staff will be reflected in the quality of their work, morale, and cooperation.  By just focusing on just a few things, you can change the temperament of your workplace and ensure a happy and motivated staff.

1. Be positive. Lead by example.  This can be done by demonstrating a good attitude that naturally accompanies a positive outlook.  If you don’t have that, chances are your employees are simply reflecting what they see in you.

2. Permit others to do their jobs. Because you’re invested in your business’s success, it’s tempting to look over shoulders and micromanage your employees.  However, as a manager, you can best promote success by enabling your team to succeed.  This means that rather than telling them how to do their job (which you might occasionally have to do), you ensure they have access to all the necessary tools and training to excel.

3. Provide vision and support. Good managers inspire success with clear vision.  It’s your job to look to the future and envision positive changes within your practice.  Once you’ve shared this vision, you need to provide your team with the necessary support to move forward.

4. Practice good communication. Without good communication skills, you’ll find it difficult to lead your team anywhere, because without clear direction they won’t know where to go. You must clearly communicate your vision, your objectives, and your expectations.  But if you’re doing all the talking, your team will quickly tune out.  Communication runs both ways; you must listen and engage in productive discussions as well.

5. Give positive reinforcement and feedback. Nothing is more discouraging to an employee than lack of feedback.  In order to better direct their efforts, they need to know whether or not they’re satisfying your expectations.  Be sure you always provide positive feedback first.  Then give constructive criticism by sharing how they can improve their efforts.  Be specific.  Vague and ambiguous feedback is almost worse than no feedback at all.

6. Be an advocate. As your employees interact with clients, it’s important that you be their advocate.  Sometimes clients may complain about their exchanges with your employees, and quite honestly, there may come a time when an employee must be reprimanded for poor work and/or behavior.  However, most of the time you should not only support but endorse your employees, making it clear that as long as they’re performing to the best of their ability, you’ve got their back.

7.   Provide group training. Like a retreat, group training can motivate and inspire your employees while teaching them valuable skills.  Imagine teaching each employee how he or she can become your business’s profit expertUniversal Accounting Center has developed a proven program to help non-accounting employees understand their function and importance in the business model. With Universal’s proprietary training, each employee will understand how critical their position is to the business. They will improve their skills in performing important responsibilities that will greatly benefit the company’s profitability.  Call 1-877-833-7909 today for more information on how Universal can immediately help your company today.

Good management is often more motivational than even the cheesiest quotes or promotional plaques.  As you show a genuine interest in your employees’ work experience at your practice, you’ll find their loyalty, commitment and performance improves.

Becoming the Idea Person

“I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.”  –John Cage

Whether you’re a full-time employee or a contractor, being the idea person can garner you a lot more time and attention—whether it be with a boss or client. You don’t have to be a rocket scientist to know that an individual who can truly capture someone’s attention with valuable ideas is respected. And while most people have ideas, some more outlandish than others, that’s not all it takes to become an idea person.

Here are five tips for coming up with good ideas and presenting them in just the right way to get someone’s attention.

 1.   Take Risks

“Risk-taking is the essence of innovation.” –Herman Kahn

To become the idea person you must take risks.  Sharing your brilliant ideas with those that can do something about them is sometimes an intimidating and even frightening task.  But if you’ve done your homework, and believe your idea can positively impact your client, colleague or organization, the risk is minimal compared to the potential reward.

 2.   Educate yourself

Once you’ve decided to become an idea person, you’ll be surprised at how quickly you’ll begin coming up with ideas.  But just wanting to come up with ideas isn’t always enough.  You’ve got to educate yourself.

Read widely.  Everything from academic journals to pop-culture magazines can expose you to fresh ideas that can positively impact your organization.

Attend conferences.  This will expose you to hot topics and new trends.  You may find that your greatest inspiration is in listening to others share their great ideas.

 3.   Listen and Observe

We have two ears and one mouth so that we can listen twice as much as we speak.” –Epictetus

We’ve all been in meetings with the self-proclaimed “idea person” who does all the talking and none of the listening.  Inspiration often comes with the exchange of ideas, and that requires one to listen and observe.  What are some issues that need special attention?  Is there a current problem that needs a solution?  What division needs the most help?  You can’t come up with any answers until you’ve heard the questions.  You can’t provide any solutions until you’ve seen the problems.  And don’t be afraid of other idea people – they can be your greatest source of insight.

4.   Identify idea-shapers, those who can help you tailor an idea for your organization

You may have an award-winning idea in your back pocket, but it does no good if not catered to your organization’s needs.  In order to fine-tune even the best idea, you should look to idea-shapers within your network.  Senior employees or strategic partners can often help you tailor your idea and your presentation of that idea to your client or boss.

 5.   Determine the best approach for “idea delivery”

Is your idea best in an email or memo, as a presentation in a lunch meeting or possibly a private meeting with your boss?  The more you listen and observe, the better prepared you’ll be to give your idea the packaging it deserves.

Don’t be afraid to share your ideas.  Even if one idea of every ten that you share produces positive results, you’re finding success.  And that alone makes you a valuable asset.

Some of the Best Ideas Are Found in Books!

What if some of your best ideas included those that would make businesses profitable?  We have 9 such ideas, and they can all be found in Allen Bostrom’s book, In the Black: Nine Principles to Make Your Business Profitable.

This book demonstrates how to increase a business’s profitability using improved accounting and business metrics – a must-have for organizations of any size. Written by president and CEO of Universal Accounting Center Allen Bostrom, this book also discusses the importance of increasing communication among the three major business functions: marketing, production and accounting.  This book can help any small-business owner, especially those who specialize in financial services, bring greater success to their own businesses as well as those of their clients. This book will make an idea person out of you.  Order now and you can begin applying tried and true principles of business profitability.

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