Marketing Made Simple for Small Businesses

As a small business owner, you must oversee different aspects of your company. This includes product research and development, finance, accounting, sales, and marketing. This can be a difficult task and it usually involves a huge amount of work.

For marketing, it is possible to gain exposure and new customers without an immense budget. We look at some simple ways you can improve your small business marketing below!

Make use of free resources where possible

One of the best things you can do as a small business owner is to take advantage of the myriad of free tools and resources available. You can easily find an array of free marketing tools covering things like email marketing, graphic design software, video editing, and even social media management tools.

It is a common misconception that you have to have a huge budget to market your business. This isn’t necessarily true! You simply have to know where to look and spend time looking for free tools and resources.  For example, do you have a website, get one for free?

Use social media to your advantage

Social media platforms like Instagram and Facebook have the potential to be potent marketing tools for small businesses.

The main benefit is that they are free to use! All it costs to create a social media profile, and produce marketing posts is time and effort! If you want to quickly gain exposure and expand your online presence, social media marketing is an excellent tool to use.

When making posts for your accounts, make sure they are interesting! Consider using images or video content, and encourage user interactions.

Learn how to leverage your online presence to grown your business using technology and automation with the Universal CRM.  This is a presentation you don’t want to miss, Go Here!

Use a mix of both physical and online marketing

It is important for a small business owner to look at all marketing outlets. Many businesses today concentrate only on online marketing. While this can work for many businesses, small local businesses can also benefit from offline marketing.

Traditional marketing methods like Business Cards, leaflets, and brochures could help greatly. You could distribute them manually to save on expenses. For example, when shopping or walking about in your local community, you could keep a stack of business cards handy to give out.

Keep track of, and use popular trends 

Today it is common for certain topics, subjects, and media to go “viral”. This means that the content experiences a huge surge in viewing numbers in a short amount of time. As a small business, you can look for these trending subjects and incorporate them into your marketing.

A simple way to do this is to look at the trending topics on YouTube, for example. You could then link to these trending topics and mention them in your social media posts.

Make use of local marketing

Lastly, as a small business, you are most likely selling to a national or local customer base. You can use this to your advantage and concentrate your marketing efforts. Instead of trying to appeal to a global audience, appeal instead to your local area.

This can help capture a captive customer base. There are many ways to do this. Firstly, one of the simplest things to do is to create a Google Places business listing. This will appear when people use Google Maps and search for businesses on Google. Along with this you need to claim your Google Business listing.  Also, consider researching local directory websites and community Facebook pages where you could promote your business.

As you can see, there are many things you can do to boost the promotions of your small business. It is important to give proper time and effort to marketing. This is because it will directly affect your revenue, and your ability to expand in the future.

Written by Roberto Malone

Social Media Tactics – 5 Simples Methods for Promoting Your Accounting Business

You may not think that social media marketing is a viable form of marketing for an accounting firm. Traditionally, accounting firms gain business via word of mouth, or via SEO and Google rankings, for example. However, social media can be a huge boost to your business, reputation, and customer base. We look at five simple tactics below, so you can improve your social media marketing for your accounting business.

1. Follow complementary businesses

A great tactic to use for any industry on social media is to follow complementary businesses. Ideally, the people you follow will be a well-curated list of similar businesses. Social media accounts that make sense for your business. 

For example, you could follow the social media profiles of accounting software companies. Make sure you take time curating your social media following and only try to have relevant businesses and/or people who you follow. Also, regularly check your followers to remove any spam accounts as this can be detrimental to your reputation.

2. Provide free advice for people and businesses

While the main aim of your accounting business is to make money and get people to pay for your services, that doesn’t mean you can’t give advice for free! You could use your social media platforms like Twitter, Facebook, Instagram, YouTube and LinkedIn as a places to respond to queries, and give people general advice about managing their finances etc.

By doing this, you can boost your brand reputation and brand recognition. Be sure to incorporate logos and color schemes into your posts too (you can use logo design platforms to do this, for example). By offering help, and using your brand, people will start to trust your business and see you in a positive light.

3. Utilize popular trends with an accounting spin

Today, we have a craze of making subjects “trend” or become “viral”. This means that they become incredibly popular. Businesses often utilize these short-lasting trends to boost their own popularity by talking about them in their social media posts. It can be a highly useful method of promotion.

You could do this for your accounting business. To make it more interesting, you could reference popular trends, but place them in an accounting setting, or incorporate accounting-based humor into your posts (Yes, accountants can be funny!).

4. Provide social media-only discounts/promotions

Customers love promotions and discounts – regardless of the industry. To prompt social media activity and brand loyalty, you could consider providing discounts to social media followers for completing specific actions.

This could be something simple like holding prize draws. For example, you could hold a prize draw. To enter, each person has to like your Facebook page, share a post, and share it with 10 of their friends. The prize could be something related to your accounting business – like a 10% discount on the first year of accounting service. This helps promote your business but gives customers something valuable too.

5. Post reviews and comments to boost reputation

People are far more likely to use an accounting business if they can see the results and know the company has a great reputation. A great way to boost your reputation is to share real customer reviews and feedback about your business via social media which is referred to as “social proof”. Obviously, you must ask permission first, but positive customer reviews can be a great reputation booster.

We hope you have found this article useful! Accounting firms can easily make social media a viable marketing method to bring in new customers and to boost their brand reputation. The ideas we have listed above should help you do this!

For more information on how you can leverage your online presence to get the clients you deserve see how you can use technology to leverage and automate your marketing and sales efforts.  You don’t want to miss this presentation, go here now!

Written by Roberto Malone

Social Media Tactics – 5 Simples Methods for Promoting Your Accounting Business

You may not think that social media marketing is a viable form of marketing for an accounting firm. Traditionally, accounting firms gain business via word of mouth, or via SEO and Google rankings, for example. However, social media can be a huge boost to your business, reputation, and customer base. We look at five simple social media tactics below, so you can improve your social media tactics for your accounting business.

1. Follow complementary businesses

A great social media tactic to use for any industry on social media is to follow complementary businesses. Ideally, the people you follow will be a well-curated list of similar businesses. Social media accounts that make sense for your business. 

For example, you could follow the social media profiles of accounting software companies. Make sure you take time curating your social media following and only try to have relevant businesses and/or people who you follow. Also, regularly check your followers to remove any spam accounts as this can be detrimental to your reputation.

2. Provide free advice for people and businesses

While the main aim of your accounting business is to make money and get people to pay for your services, that doesn’t mean you can’t give advice for free! Good social media tactics are using your social media platforms like Twitter, Facebook, Instagram, YouTube and LinkedIn as a places to respond to queries, and give people general advice about managing their finances etc.

By doing this, you can boost your brand reputation and brand recognition. Be sure to incorporate logos and color schemes into your posts too (you can use logo design platforms to do this, for example). By offering help, and using your brand, people will start to trust your business and see you in a positive light.

3. Utilize popular trends with an accounting spin

Today, we have a craze of making subjects “trend” or become “viral”. This means that they become incredibly popular. Businesses often utilize these short-lasting trends to boost their own popularity by talking about them in their social media posts. It can be a highly useful method of promotion.

You could do this for your accounting business. To make it more interesting, you could reference popular trends, but place them in an accounting setting, or incorporate accounting-based humor into your posts (Yes, accountants can be funny!).

4. Provide social media-only discounts/promotions

Customers love promotions and discounts – regardless of the industry. To prompt social media activity and brand loyalty, you could consider providing discounts to social media followers for completing specific actions.

This could be something simple like holding prize draws. For example, you could hold a prize draw. To enter, each person has to like your Facebook page, share a post, and share it with 10 of their friends. The prize could be something related to your accounting business – like a 10% discount on the first year of accounting service. This helps promote your business but gives customers something valuable too.

5. Post reviews and comments to boost reputation

People are far more likely to use an accounting business if they can see the results and know the company has a great reputation. A great social media tactic to boost your reputation is to share real customer reviews and feedback about your business via social media which is referred to as “social proof”. Obviously, you must ask permission first, but positive customer reviews can be a great reputation booster.

We hope you have found this article useful! Accounting firms can easily make social media a viable marketing method to bring in new customers and to boost their brand reputation. The ideas we have listed above should help you do this!

To learn more, attend this webinar to leverage your online presence to get you new clients using technology and automation.  Register NOW!

Written by Dora Diaz

Customer Relationship Management Tricks for Running a Small Business

Customer Relationship Management (CRM) has changed the face of online business. People using it for their businesses have doubled their sales. People are of the view that CRM software and its strategies are only for large businesses. That is a misconception. CRM can help any business prosper, no matter what its size is. 

Rachel Miller says, “No business, whatever its size, cannot afford to ignore customer relationship management. At its simplest, it is a method of record-keeping that ensures nothing slips through the net. It could be a spreadsheet of contacts, a simple database, or a tailor-made system”.

CRM software will only be effective if you have the full knowledge about it. We are going to enlist the most effective tricks that are useful for running a small business, specifically an accounting business. (for more information watch this accounting specific CRM webinar)

CRM Strategy

CRM is not useful for a business if it is used without a plan. To make your business prosper, it has to be made a part of your overall business strategy. The company that is incorporating CRM needs to be clear about why they are using CRM. A perfect CRM strategy helps in boosting quality, cutting costs, and raising sales.

CRM Can’t Fix Everything

Tools that come with CRM software are effective, but these tools can’t fix everything. The problems occurring in the selling process are not because of the tools. People who are using these tools have to be on their toes. Employees need to be diligent, and then the tool will be able to do what it does best.

1. Update Customer Information

People who use CRM should be attentive and bring up to the current state of users’ information. If the user address, company name, contact method, and so are changed, the working group should note that quickly and report information.

2. Learn From Analytics

CRM helps in analyzing the trends and behaviors of customers. If a spike is recorded in the sales of real estate properties during a certain time, the business should manage to advertise as many real estate properties as possible on your website for the next year. If some email campaigns were successful, try to figure out the factors of their effectiveness and try to reproduce them.

Customer data should also be used to plan your marketing and sales pitches. Personal information of a customer can help a salesperson in closing a deal. Learn from your results; otherwise, CRM won’t be effective.

3. Automate Processes

Tools that come with CRM can help in reducing time-consuming and repetitive tasks. For example, when a new customer is added to the database, CRM will send follow-up emails; give promotions to keep your business at the forefront of their attention. 

4. Don’t Look for the Perfect CRM

There is no perfect CRM. CRM cannot fulfill your wishes; it is simply a tool that can help you achieve your goals more efficiently. In short, CRM is simply a tool, and how you execute it matters the most.  You must realize that not every person will get his desired results. Innovative ideas can bring your business customer satisfaction, minimum costs, and provide better customer experiences, but CRM strategies can fail if not executed correctly.

5. Use Mobile CRM

Cloud base CRM on mobile is a wise option. It allows you to access data from anywhere, anytime. Suppose if the sales representative is a creative person and is mostly out of the home. In that case, this will work very well because it will increase their productivity and access the customer information.

6. Focus On Processes Rather Than Technology

CRM is more about making customer-centric internal and external business processes in an undertaking. Represent the customer getting support flow. The structures are just those giving power and not an end in them.

7. Expert-Level Support

Training is essential for user acceptance. If your staff is not trained, they cannot use it effectively. User acceptance is the most crucial success factor for a CRM system. Invest in the training to achieve your business objectives.

8. Share The CRM Access With Your Team

Share the access to CRM software with the key members of your team so they can get benefit from it. For example, if it’s a client’s birthday, that information might be useful for the salesperson that is looking for a reason to reach out to that customer.

CRM keeps running history or activity logs on your records. That way, everyone who has access to the CRM can see the data of each customer.

9. Use Industry-Specific CRM

It is best to use a Customer Relationship Management (CRM) that is specifically designed for an industry as it will have more useful features. Therefore, if you have a small accounting, bookkeeping and/or tax business it is best to identify a CRM that is specific to the accounting industry rather than a generic one. Similarly, an Ecommerce CRM will be better for an eCommerce company, and so on.

10. Regular Housekeeping

Chances of redundancy are there even if your Customer Relationship Management is regularly updated. It is easy for duplicate entries to slip in or become out of date. Do regular housekeeping at least once a month to look for information that needs fixing. Housekeeping ensures that you and your team have reliable information on hand all the time.

11. Keep Task List Updated

CRM helps you to automate your processes. But it is also important to update the list of tasks that are automated. This is important for a business as the strategy of your business can change with time. 

12. Familiarize Yourself with the CRM

CRM is only effective if you have complete knowledge about it. We live in a fast-growing world; so many people don’t have time for reading guidelines or getting training. This results in sloppiness and non-effectiveness of your CRM.

Update your CRM periodically to incorporate all the new features. We advise you to walk up to the manager and get the training to use the new tools. Acquaintance with your CRM will keep your business organized.

Now You Know the Best CRM Tips for a Small Business

We have enlisted all the CRM tips that will help your business. Implementing every tip will certainly boost the sales of your business. It is the need of the hour. To stand out in this fast-paced community, your business strategies should be as creative as possible. 

Author Bio:

Ashir provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for Real Estate CRM

Print and Digital Marketing

Advertisement is at the core of our society, whether we look at marketing campaigns targeted at customers (B2C) or companies (B2B). Knowing how to market your services or provide your clients with marketing tips is crucial, even if your primary concern lies in accounting.

According to published reports, 69% of businesses have a fully documented marketing strategy in place, with 76% using organic traffic, or SEO, to measure success. Blog posts, which are the most popular means of marketing a website, also take far longer to write now than only a few years ago. Readers’ expectations have skyrocketed over the years, and writing, editing, formatting, and publishing marketing content is an industry in itself.

Given that we live in a cloud-based, post-COVID world, digital marketing takes precedent over printed campaigns at the moment. Despite that, taking both into account, no pun intended, can help your brand stand out and attract more clients. Let’s discuss marketing know-how for accounting professionals and how you can jump-start your content marketing efforts in 2021.

Printed and Digital Marketing – Using Both to your Advantage

When you decide to market your services as an accountant, you can go about it in two distinct ways – through printed or digital media. As their names might suggest, both rely on drastically different mediums for distribution. Some marketing content formats you can consider using for your purposes include:

Printed media

  • Business cards – traditional cards used for networking with clients
  • Brochures – fold-up paper sheets with your accounting business’ services
  • Posters – one-way printed papers which can be glued or stapled on walls
  • Printed ads – ads that you can order from newspapers for the sake of marketing
  • Office miscellanea – pens, pins, lighters, mugs, and other office items with your logo/info

Digital media

  • Blog posts – online articles discussing industry topics, how-to guides, and accounting trends
  • Social media posts – images, status updates, polls, live Q&A, and other content specific to social media
  • Podcasts – discussions with accounting professionals and influential guests about various topics
  • Videos – tutorials, discussions, news reports, and other types of videos you can personally host
  • Freebies – PDFs, eBooks, presentations, and other free materials on accounting topics you can share

It may seem overwhelming to choose which marketing content would best suit your accounting business. You can also refer to TrustMyPaper to assist you in writing and editing your marketing plan once you start creating your content. You don’t have to commit to anything upfront, and you can pick and choose different content types to create a unique set of options.

Marketing Content Tools to Consider Using

When it comes to marketing tools, most of them fall into the “creation” part of marketing, and there are plenty of options to choose from. As we’ve mentioned, printed and digital marketing vary in terms of format, so different tools will be more or less suited for each medium. Some tools available to you online include:

Google Docs – all-in-one general document platform suitable for digital marketing content management.

Evernote – a platform dedicated to written content creation, marketing planning, and cloud storage.

Grammarly – editing platform which used to clean up your writing and grammar before publishing.

SEM Rush – a platform that will help you find the right keywords to use for better search engine ranking.

Canva – visual content platform suitable for presentations, infographics, and social media content.

Gimp – photo editing and content creation tool which you can use for both printed and digital marketing.

Mail Chimp – centralized marketing platform which can help you publish content and analyze its performance.

While these are only a select few tools that you can find online, their combined features will allow you to start on the right foot. If you find yourself busy with accounting obligations, referring to Supreme Dissertations and outsourcing some of your content writing or editing is a smart move. Use the available online resources to your advantage, most of which are free and highly user-friendly, and you will slowly build up your marketing strategy.

Marketing Strategies to Implement

Now that we’ve talked about the mediums and the tools you can use, let’s combine the two and talk about specific tips and strategies. Given that you are an accounting professional, you already know who your audience is and what exactly you can do for them. This makes coming up with marketing content much easier, as you don’t have to research your audience – focus on how you can help them instead.

  • Use Accounting-Specific Keywords in your Marketing

As an accountant, your clients will expect you to be familiar with niche terminology and keywords specific to accounting. Using those words will enable your marketing materials to show up much more frequently in search engines such as Google, Bing, and Yahoo. In turn, more people will click on your content and visit your website.

  • Create a Schedule and Stick to It

Publishing marketing content under your brand’s banner should never be sporadic and unorganized. Instead, use a digital calendar or a notepad and start planning your content ahead of time. For example, you can write a blog post and publish it each Tuesday, while you answer accounting questions live on social media on Fridays. There are no rules to creating a content calendar, but prepare your own nonetheless and try sticking to it.

  • Never Copy Content – Be Original

Copying marketing content from popular websites and brands will always backfire. Search engines are designed to detect copied content and treat it as spam. Your clients will be equally displeased and think twice whether to visit your website or reach out to you with such a practice in place. Use the tools available to you to create something unique and your own – your brand’s followers will appreciate the effort.

  • Make Good Use of Social Proof

Social proof represents marketing content generated by your clients and brand advocates. Satisfied clients and accounting professionals familiar with your work can write quotes and reviews for you to use for marketing. This is an effective way for accounting professionals to build trust and brand image, given how trust-reliant their profession is. Reach out to your clients and ask for quotes or reviews – make it a practice to ask for them going forward as well.

Wrapping Up and Starting Off

Marketing is a vast pool of possibilities, and the best way to learn about it is to start producing your content. It can be overwhelming to carry the weight of PR management on your shoulders. Yet, accounting professionals can market their businesses very successfully.

Go through the tools and tips we’ve discussed and take note of how bigger, more popular competitors market their services. The right marketing strategy for your business will click in your mind sooner than you think, and the rest will take care of itself.

Also, learn more how you can also Market & Sell your services online.  Get 2+ clients a month leveraging your social media presence and technology to get the clients you need to grow your business.

Image source: https://unsplash.com/photos/gcsNOsPEXfs

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