online accounting training

Top 4 Benefits Of Accounting Training

The demand for accounting specialists is unlikely to decrease anytime soon. Indeed, as long as there are businesses and currencies, there will be a need for specialists to assist both firms and people in organizing their finances and paying their taxes.

Accounting career prospects are expected to be accessible indefinitely, regardless of the health of the economy. Whether times are good or bad, accounting training assist businesses and people strategize and devise plans for success. Consider how difficult it would be for firms to examine their financial performance and make lucrative decisions in the future if they did not have accountants.

One of the numerous advantages of getting an accounting degree is career stability. If you’re thinking about enrolling in an accounting program, keep reading to find out what makes this profession so appealing.

online accounting training

Accounting Careers Can Be Found In A Variety Of Industries

One advantage of pursuing accounting training is the vast range of firms for which you will be qualified once you have completed your studies. You’ll be able to apply your financial knowledge to an accounting job in an industry that interests you.

From video game firms and fashion merchants to non-profit organizations and veterinary clinics, everyone requires payroll specialists that understand financial bookkeeping. Once you graduate, determining the industry you want to work in may make the job search process a lot more fun.

Accounting Professionals Have A Wide Range Of Job Opportunities

You will have the choice to choose which sector of accounting you want to work in, just as you will have several industries to choose from. While many accountants work in accounts payable, others work in a variety of compliance jobs.

Within a single online accounting training firm, you may have access to a wide range of accounting options. Indeed, many firms provide many opportunities for growth, as well as the opportunity to try your hand at a different job within the department. After graduation, you may be interested in pursuing numerous accounting opportunities, such as being a controller, auditor, accounting assistant, and others. You may also think about launching your own accounting firm, where you can manage a range of customer accounts on your own.  Regardless your employment goals be sure to leverage your opportunities with the Complimentary Job Placement Assistance Program.

With accounting skills, starting a home-based business is a possible career option.

You’ll Be Prepared For Business Success

To be successful as a business owner or entrepreneur, you must understand basic accounting principles.

Managing costs, cash flow, bills, vendors, and payroll are all important aspects of running a business. Preparing financial accounts, evaluating how profitable your firm is, estimating future sales, and conveying financial information to stakeholders and investors are all critical accounting skills for entrepreneurs.

Accounting can help you go one step closer to your entrepreneurial ambitions as a business owner. Therefore if you want to start an accounting business, visit us at Universal Accounting!

 start an accounting business

 Accounting Professionals Make A Good Living

The average accountant’s compensation now starts around $50,000. However, as you achieve more experience, you will be able to earn far more. Accounting has a lot of earning potential, especially if you appreciate studying and staying up to speed on the newest accounting techniques and trends throughout your career.

Some accountants utilize their knowledge to teach in the profession, while others work hard to become partners in big accounting companies, so you never know where your accounting training may lead you! To learn more, contact us at Universal Accounting!

Marketing Made Simple for Small Businesses

As a small business owner, you must oversee different aspects of your company. This includes product research and development, finance, accounting, sales, and marketing. This can be a difficult task and it usually involves a huge amount of work.

For marketing, it is possible to gain exposure and new customers without an immense budget. We look at some simple ways you can improve your small business marketing below!

Make use of free resources where possible

One of the best things you can do as a small business owner is to take advantage of the myriad of free tools and resources available. You can easily find an array of free marketing tools covering things like email marketing, graphic design software, video editing, and even social media management tools.

It is a common misconception that you have to have a huge budget to market your business. This isn’t necessarily true! You simply have to know where to look and spend time looking for free tools and resources.  For example, do you have a website, get one for free?

Use social media to your advantage

Social media platforms like Instagram and Facebook have the potential to be potent marketing tools for small businesses.

The main benefit is that they are free to use! All it costs to create a social media profile, and produce marketing posts is time and effort! If you want to quickly gain exposure and expand your online presence, social media marketing is an excellent tool to use.

When making posts for your accounts, make sure they are interesting! Consider using images or video content, and encourage user interactions.

Learn how to leverage your online presence to grown your business using technology and automation with the Universal CRM.  This is a presentation you don’t want to miss, Go Here!

Use a mix of both physical and online marketing

It is important for a small business owner to look at all marketing outlets. Many businesses today concentrate only on online marketing. While this can work for many businesses, small local businesses can also benefit from offline marketing.

Traditional marketing methods like Business Cards, leaflets, and brochures could help greatly. You could distribute them manually to save on expenses. For example, when shopping or walking about in your local community, you could keep a stack of business cards handy to give out.

Keep track of, and use popular trends 

Today it is common for certain topics, subjects, and media to go “viral”. This means that the content experiences a huge surge in viewing numbers in a short amount of time. As a small business, you can look for these trending subjects and incorporate them into your marketing.

A simple way to do this is to look at the trending topics on YouTube, for example. You could then link to these trending topics and mention them in your social media posts.

Make use of local marketing

Lastly, as a small business, you are most likely selling to a national or local customer base. You can use this to your advantage and concentrate your marketing efforts. Instead of trying to appeal to a global audience, appeal instead to your local area.

This can help capture a captive customer base. There are many ways to do this. Firstly, one of the simplest things to do is to create a Google Places business listing. This will appear when people use Google Maps and search for businesses on Google. Along with this you need to claim your Google Business listing.  Also, consider researching local directory websites and community Facebook pages where you could promote your business.

As you can see, there are many things you can do to boost the promotions of your small business. It is important to give proper time and effort to marketing. This is because it will directly affect your revenue, and your ability to expand in the future.

Written by Roberto Malone

Social Media Tactics – 5 Simples Methods for Promoting Your Accounting Business

You may not think that social media marketing is a viable form of marketing for an accounting firm. Traditionally, accounting firms gain business via word of mouth, or via SEO and Google rankings, for example. However, social media can be a huge boost to your business, reputation, and customer base. We look at five simple tactics below, so you can improve your social media marketing for your accounting business.

1. Follow complementary businesses

A great tactic to use for any industry on social media is to follow complementary businesses. Ideally, the people you follow will be a well-curated list of similar businesses. Social media accounts that make sense for your business. 

For example, you could follow the social media profiles of accounting software companies. Make sure you take time curating your social media following and only try to have relevant businesses and/or people who you follow. Also, regularly check your followers to remove any spam accounts as this can be detrimental to your reputation.

2. Provide free advice for people and businesses

While the main aim of your accounting business is to make money and get people to pay for your services, that doesn’t mean you can’t give advice for free! You could use your social media platforms like Twitter, Facebook, Instagram, YouTube and LinkedIn as a places to respond to queries, and give people general advice about managing their finances etc.

By doing this, you can boost your brand reputation and brand recognition. Be sure to incorporate logos and color schemes into your posts too (you can use logo design platforms to do this, for example). By offering help, and using your brand, people will start to trust your business and see you in a positive light.

3. Utilize popular trends with an accounting spin

Today, we have a craze of making subjects “trend” or become “viral”. This means that they become incredibly popular. Businesses often utilize these short-lasting trends to boost their own popularity by talking about them in their social media posts. It can be a highly useful method of promotion.

You could do this for your accounting business. To make it more interesting, you could reference popular trends, but place them in an accounting setting, or incorporate accounting-based humor into your posts (Yes, accountants can be funny!).

4. Provide social media-only discounts/promotions

Customers love promotions and discounts – regardless of the industry. To prompt social media activity and brand loyalty, you could consider providing discounts to social media followers for completing specific actions.

This could be something simple like holding prize draws. For example, you could hold a prize draw. To enter, each person has to like your Facebook page, share a post, and share it with 10 of their friends. The prize could be something related to your accounting business – like a 10% discount on the first year of accounting service. This helps promote your business but gives customers something valuable too.

5. Post reviews and comments to boost reputation

People are far more likely to use an accounting business if they can see the results and know the company has a great reputation. A great way to boost your reputation is to share real customer reviews and feedback about your business via social media which is referred to as “social proof”. Obviously, you must ask permission first, but positive customer reviews can be a great reputation booster.

We hope you have found this article useful! Accounting firms can easily make social media a viable marketing method to bring in new customers and to boost their brand reputation. The ideas we have listed above should help you do this!

For more information on how you can leverage your online presence to get the clients you deserve see how you can use technology to leverage and automate your marketing and sales efforts.  You don’t want to miss this presentation, go here now!

Written by Roberto Malone

Social Media Tactics – 5 Simples Methods for Promoting Your Accounting Business

You may not think that social media marketing is a viable form of marketing for an accounting firm. Traditionally, accounting firms gain business via word of mouth, or via SEO and Google rankings, for example. However, social media can be a huge boost to your business, reputation, and customer base. We look at five simple social media tactics below, so you can improve your social media tactics for your accounting business.

1. Follow complementary businesses

A great social media tactic to use for any industry on social media is to follow complementary businesses. Ideally, the people you follow will be a well-curated list of similar businesses. Social media accounts that make sense for your business. 

For example, you could follow the social media profiles of accounting software companies. Make sure you take time curating your social media following and only try to have relevant businesses and/or people who you follow. Also, regularly check your followers to remove any spam accounts as this can be detrimental to your reputation.

2. Provide free advice for people and businesses

While the main aim of your accounting business is to make money and get people to pay for your services, that doesn’t mean you can’t give advice for free! Good social media tactics are using your social media platforms like Twitter, Facebook, Instagram, YouTube and LinkedIn as a places to respond to queries, and give people general advice about managing their finances etc.

By doing this, you can boost your brand reputation and brand recognition. Be sure to incorporate logos and color schemes into your posts too (you can use logo design platforms to do this, for example). By offering help, and using your brand, people will start to trust your business and see you in a positive light.

3. Utilize popular trends with an accounting spin

Today, we have a craze of making subjects “trend” or become “viral”. This means that they become incredibly popular. Businesses often utilize these short-lasting trends to boost their own popularity by talking about them in their social media posts. It can be a highly useful method of promotion.

You could do this for your accounting business. To make it more interesting, you could reference popular trends, but place them in an accounting setting, or incorporate accounting-based humor into your posts (Yes, accountants can be funny!).

4. Provide social media-only discounts/promotions

Customers love promotions and discounts – regardless of the industry. To prompt social media activity and brand loyalty, you could consider providing discounts to social media followers for completing specific actions.

This could be something simple like holding prize draws. For example, you could hold a prize draw. To enter, each person has to like your Facebook page, share a post, and share it with 10 of their friends. The prize could be something related to your accounting business – like a 10% discount on the first year of accounting service. This helps promote your business but gives customers something valuable too.

5. Post reviews and comments to boost reputation

People are far more likely to use an accounting business if they can see the results and know the company has a great reputation. A great social media tactic to boost your reputation is to share real customer reviews and feedback about your business via social media which is referred to as “social proof”. Obviously, you must ask permission first, but positive customer reviews can be a great reputation booster.

We hope you have found this article useful! Accounting firms can easily make social media a viable marketing method to bring in new customers and to boost their brand reputation. The ideas we have listed above should help you do this!

To learn more, attend this webinar to leverage your online presence to get you new clients using technology and automation.  Register NOW!

Written by Dora Diaz

Customer Relationship Management Tricks for Running a Small Business

Customer Relationship Management (CRM) has changed the face of online business. People using it for their businesses have doubled their sales. People are of the view that CRM software and its strategies are only for large businesses. That is a misconception. CRM can help any business prosper, no matter what its size is. 

Rachel Miller says, “No business, whatever its size, cannot afford to ignore customer relationship management. At its simplest, it is a method of record-keeping that ensures nothing slips through the net. It could be a spreadsheet of contacts, a simple database, or a tailor-made system”.

CRM software will only be effective if you have the full knowledge about it. We are going to enlist the most effective tricks that are useful for running a small business, specifically an accounting business. (for more information watch this accounting specific CRM webinar)

CRM Strategy

CRM is not useful for a business if it is used without a plan. To make your business prosper, it has to be made a part of your overall business strategy. The company that is incorporating CRM needs to be clear about why they are using CRM. A perfect CRM strategy helps in boosting quality, cutting costs, and raising sales.

CRM Can’t Fix Everything

Tools that come with CRM software are effective, but these tools can’t fix everything. The problems occurring in the selling process are not because of the tools. People who are using these tools have to be on their toes. Employees need to be diligent, and then the tool will be able to do what it does best.

1. Update Customer Information

People who use CRM should be attentive and bring up to the current state of users’ information. If the user address, company name, contact method, and so are changed, the working group should note that quickly and report information.

2. Learn From Analytics

CRM helps in analyzing the trends and behaviors of customers. If a spike is recorded in the sales of real estate properties during a certain time, the business should manage to advertise as many real estate properties as possible on your website for the next year. If some email campaigns were successful, try to figure out the factors of their effectiveness and try to reproduce them.

Customer data should also be used to plan your marketing and sales pitches. Personal information of a customer can help a salesperson in closing a deal. Learn from your results; otherwise, CRM won’t be effective.

3. Automate Processes

Tools that come with CRM can help in reducing time-consuming and repetitive tasks. For example, when a new customer is added to the database, CRM will send follow-up emails; give promotions to keep your business at the forefront of their attention. 

4. Don’t Look for the Perfect CRM

There is no perfect CRM. CRM cannot fulfill your wishes; it is simply a tool that can help you achieve your goals more efficiently. In short, CRM is simply a tool, and how you execute it matters the most.  You must realize that not every person will get his desired results. Innovative ideas can bring your business customer satisfaction, minimum costs, and provide better customer experiences, but CRM strategies can fail if not executed correctly.

5. Use Mobile CRM

Cloud base CRM on mobile is a wise option. It allows you to access data from anywhere, anytime. Suppose if the sales representative is a creative person and is mostly out of the home. In that case, this will work very well because it will increase their productivity and access the customer information.

6. Focus On Processes Rather Than Technology

CRM is more about making customer-centric internal and external business processes in an undertaking. Represent the customer getting support flow. The structures are just those giving power and not an end in them.

7. Expert-Level Support

Training is essential for user acceptance. If your staff is not trained, they cannot use it effectively. User acceptance is the most crucial success factor for a CRM system. Invest in the training to achieve your business objectives.

8. Share The CRM Access With Your Team

Share the access to CRM software with the key members of your team so they can get benefit from it. For example, if it’s a client’s birthday, that information might be useful for the salesperson that is looking for a reason to reach out to that customer.

CRM keeps running history or activity logs on your records. That way, everyone who has access to the CRM can see the data of each customer.

9. Use Industry-Specific CRM

It is best to use a Customer Relationship Management (CRM) that is specifically designed for an industry as it will have more useful features. Therefore, if you have a small accounting, bookkeeping and/or tax business it is best to identify a CRM that is specific to the accounting industry rather than a generic one. Similarly, an Ecommerce CRM will be better for an eCommerce company, and so on.

10. Regular Housekeeping

Chances of redundancy are there even if your Customer Relationship Management is regularly updated. It is easy for duplicate entries to slip in or become out of date. Do regular housekeeping at least once a month to look for information that needs fixing. Housekeeping ensures that you and your team have reliable information on hand all the time.

11. Keep Task List Updated

CRM helps you to automate your processes. But it is also important to update the list of tasks that are automated. This is important for a business as the strategy of your business can change with time. 

12. Familiarize Yourself with the CRM

CRM is only effective if you have complete knowledge about it. We live in a fast-growing world; so many people don’t have time for reading guidelines or getting training. This results in sloppiness and non-effectiveness of your CRM.

Update your CRM periodically to incorporate all the new features. We advise you to walk up to the manager and get the training to use the new tools. Acquaintance with your CRM will keep your business organized.

Now You Know the Best CRM Tips for a Small Business

We have enlisted all the CRM tips that will help your business. Implementing every tip will certainly boost the sales of your business. It is the need of the hour. To stand out in this fast-paced community, your business strategies should be as creative as possible. 

Author Bio:

Ashir provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for Real Estate CRM

Next Page »