How to Market and Brand Your Start-Up Accounting Business for Free Online

Starting up an accounting business can seem like an excellent idea, you understand the market and you have something in you that wants to push this forwards and make your idea a reality. The best advice we have is to not let go of that feeling. It can be hard in the current market to do, but if you do, you have a wealth of opportunity right in front of you (pardon the pun). We are here to show you exactly how to market and brand your start-up accounting business for free online.

 

Website

 

The biggest deal for a new accounting business is their website. You have to be on point with everything otherwise customers will not trust you and go with a different server. Ensure that your links work, your pages load and that your instructions are clear. Have a no-nonsense voice for your brand that gets right to the point and answers the questions of people visiting your site before they even ask them.

 

If you can be ahead of the game with your website then you are half way there. If you need a solution to be online, consider these template websites for accounting professionals. Ensure that everything on your website is cohesive. The colors, your business name and logo. Every page needs to be professional and relevant.

 

Ensure that the usability of your website is second to none. People want to understand the site without instruction. Setting up an account and using the site comes secondary, though is still supremely important. But first you need to get your branding on point.

 

Branding

 

Create a brand that is professional, all-knowing and approachable. Have a huge FAQ section with relevant questions and a brand voice that people can rely on. 

 

Create a name for your business that evokes heartfelt trust while at the same time being strong and dependable.

 

Create a logo for your business that works in the world of finance. Choose colours that evoke trust, dependability, power and thoughts of money. Use elements like triangles to show power and squares to show dependability. Make your logo so rich that it gets customers feeling like they can get wealthy just by clicking on it. Then use it everywhere.

 

We have access to an excellent logo creator with many templates and elements you can use; check it out at www.logocreator.io

 

Be Active

 

Be active in publishing about your accounting business. Use social network sites as a springboard to gather people who are interested in the world of finance or small businesses that might want to use your services. Join Facebook groups and trawl LinkedIn for possible custom. Get Tweeting and try to get famous people responding to your tweets.

 

On your social pages, post content daily. You can create brilliant Infographics here, which can give information on finance and accounting to get more people interested in your business. 

 

You should also get making videos. These can be a great way to access as many people as possible. Create short videos that capture people’s attention in the first two seconds. Brand them with your logo and keep them interesting, informative and dependable.

 

Self-Care

 

Starting an accounting business will be stressful. It can mean a lot of hours on the computer feeling like you are getting nowhere. There is a lot of competition out there too, it can be a struggle to get yourself seen.

 

Do not give up. You can do this. But take breaks. Running a small business can take over and before you know it you are working longer hours than you did in the office. This is great short-term and you will probably love it, but after a while it can take its toll.

 

Ensure you have days off per week and hours off each day to spend eating, exploring and doing the things that made you want to set out on your own in the first place. This will shine through in your business management and is important.

 

Don’t go it alone

 

Always remember, with Universal Accounting you can also be in business for yourself but not by yourself.  Check out how and meet the Universal Accounting team here!

Steve Chase, Who knew and now I have a successful accounting business

From supportive spouse to now running a successful accounting business Steve Chase has a journey to share. Reflecting back to his youth he remembers as a Boy Scout enjoying the personal finance merit badge, who knew this was in his future.

Listen to Roger Knecht and Steve Chase as the discuss starting and building a bookkeeping business. Great advices, some tips and tricks you don’t want to miss.

Hear what Steve feels we all need to know regarding our future roles in accounting.

Enjoy and remember this, if it’s about accounting, it’s Universal.

Your Turnkey Business Plan

Start Your Own Accounting Business

Build The Premier Accounting Firm

Get Certified – programs and training for accounting professionals

Erin Engelbrecht, it’s time to give back

Imagine early in high school being told you would be great in business, you start taking classes and find yourself in love with accounting. You enjoy the homework and are good with the numbers.

Let me introduce you to Erin Engelbrecht, CPA. With her successful career in accounting, building her business (Organized Piggy) she is now ready to share her story and “give back”. Listen to her advice and insights to also have a successful accounting business. Get a notepad and get ready.

To help, here’s the turnkey business plan you need to have the premier accounting business in your area

See what you can do to also become an Accountrepreneur

From a Dare to Running a Successful CPA Firm

So often our choices in life lead us in directions we couldn’t imagine. This is true for Veronica Wasek, CPA, as she entered the accounting profession and letter built a successful accounting firm. (Founder & CEO of VM Wasek)

Listen to what Veronica shares to start and build your own successful firm offer quality accounting, bookkeeping and tax services.

Everyone has their own journey but after hearing what Veronica says you’ll have the confidence to keep moving and build your own business.

Find out more how you can start and build your own accounting business (Your Turnkey Business Plan) 

The Virtual Bookkeeper’s Roadmap

Building the Premier Accounting Firm

Universal Accounting & Virtual Bookkeeper’s Roadmap Press Release

Universal Accounting Center (UAC), an accounting school for small business accounting, bookkeeping and tax professionals is joining forces with Veronica Wasek to help bookkeepers grow their businesses by offering them a proven work flow (standard operating procedures) and business system to organize and operate their firm efficiently and profitably.

“It just made perfect sense for us to team up with Veronica,” said UAC President & CEO, Roger Knecht. “For years we’ve emphasized the 3 keys areas to have the premier accounting firm and she nails it when it comes to the production side of the business.”

“Universal offers accounting professionals the resources, training, certifications, coaching and support needed in today,” said Veronica Wasek.  “I’m excited to work with them to help accounting professionals build successful businesses. Partnering with them is such an exciting opportunity.”

In the past few years Roger and Veronica have had various conversations about the accounting profession.  Running into each other at various accounting conferences this is now the opportunity to work together.

For more information about this opportunity and how it applies to you GO HERE!

To find out more, visit https://5mbacademy.teachable.com/p/bk-roadmap

For nearly 40 years Universal Accounting Center has offered premier training to professionals wanting to provide financial services to small businesses. UAC training helps students develop not only crucial financial skills but also the marketing know-how to help promote those services. Skills are taught through a patented home-study course that is available online, allowing students to learn at their own pace. Certifications available are: Professional Bookkeeper (PB) QuickBooks Specialist (QS) Professional Tax Preparer, (PTP). More information about Universal can be found by calling 1-800-343-4827 or visiting www.universalaccountingschool.com.

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