Social Media Tactics – 5 Simples Methods for Promoting Your Accounting Business

You may not think that social media marketing is a viable form of marketing for an accounting firm. Traditionally, accounting firms gain business via word of mouth, or via SEO and Google rankings, for example. However, social media can be a huge boost to your business, reputation, and customer base. We look at five simple social media tactics below, so you can improve your social media tactics for your accounting business.

1. Follow complementary businesses

A great social media tactic to use for any industry on social media is to follow complementary businesses. Ideally, the people you follow will be a well-curated list of similar businesses. Social media accounts that make sense for your business. 

For example, you could follow the social media profiles of accounting software companies. Make sure you take time curating your social media following and only try to have relevant businesses and/or people who you follow. Also, regularly check your followers to remove any spam accounts as this can be detrimental to your reputation.

2. Provide free advice for people and businesses

While the main aim of your accounting business is to make money and get people to pay for your services, that doesn’t mean you can’t give advice for free! Good social media tactics are using your social media platforms like Twitter, Facebook, Instagram, YouTube and LinkedIn as a places to respond to queries, and give people general advice about managing their finances etc.

By doing this, you can boost your brand reputation and brand recognition. Be sure to incorporate logos and color schemes into your posts too (you can use logo design platforms to do this, for example). By offering help, and using your brand, people will start to trust your business and see you in a positive light.

3. Utilize popular trends with an accounting spin

Today, we have a craze of making subjects “trend” or become “viral”. This means that they become incredibly popular. Businesses often utilize these short-lasting trends to boost their own popularity by talking about them in their social media posts. It can be a highly useful method of promotion.

You could do this for your accounting business. To make it more interesting, you could reference popular trends, but place them in an accounting setting, or incorporate accounting-based humor into your posts (Yes, accountants can be funny!).

4. Provide social media-only discounts/promotions

Customers love promotions and discounts – regardless of the industry. To prompt social media activity and brand loyalty, you could consider providing discounts to social media followers for completing specific actions.

This could be something simple like holding prize draws. For example, you could hold a prize draw. To enter, each person has to like your Facebook page, share a post, and share it with 10 of their friends. The prize could be something related to your accounting business – like a 10% discount on the first year of accounting service. This helps promote your business but gives customers something valuable too.

5. Post reviews and comments to boost reputation

People are far more likely to use an accounting business if they can see the results and know the company has a great reputation. A great social media tactic to boost your reputation is to share real customer reviews and feedback about your business via social media which is referred to as “social proof”. Obviously, you must ask permission first, but positive customer reviews can be a great reputation booster.

We hope you have found this article useful! Accounting firms can easily make social media a viable marketing method to bring in new customers and to boost their brand reputation. The ideas we have listed above should help you do this!

To learn more, attend this webinar to leverage your online presence to get you new clients using technology and automation.  Register NOW!

Written by Dora Diaz

Marketing on a Shoestring

Marketing StrategyThree BIG and Inexpensive Marketing Tools

Steuart Henderson Britt, noted author in the psychology of marketing, once said, “Doing business without advertising is like winking at a girl in the dark.  You know what you are doing, but nobody else does.”

Marketing is an important business function.  Without it, you can’t build a clientele; you’re winking in the dark.  That being said, most burgeoning tax professionals can’t afford to allot much money to a marketing budget.  So they must look for inexpensive yet successful techniques in promoting their practices.

The following three marketing tools have helped many tax preparers grow their clientele without, excuse the pun, taxing their budget.

1. Annual Letters to Friends, Family, and Previous Clients. With income tax preparation, nearly everyone you know has an obligation to file a return.  This makes for a wide prospective client base. Because of this, you can send annual letters to family and friends, reminding them of your tax preparation expertise, with great success.  Bill Brough, Universal Accounting’s Tax Curriculum Specialist explains, “That April 15 deadline is a great motivator, and most people either expend a lot of effort to do it themselves or a lot of money in retaining someone else to do it for them. There is no reason why you shouldn’t offer your services to family and friends with the reasonable expectation that some of them, perhaps many of them, will become clients.”

In the letter be sure to state your qualifications, experience, and any professional designations you have; this will enhance your credibility and make people more likely to request your services.  And by including past clients on your mailing list, you’ll be more likely to retain the clients you already have.  In the end, the only cost to you is in printing, postage, and time.

2.   The Distribution of Flyers. With a thick stack of flyers and some manpower, you could connect with countless prospective clients in one fell swoop.  Be certain that your flyer is succinct yet informative, providing all the key information a prospective client would like to read (for example, what taxpayer wouldn’t like to hear that you may be able to legally lower their tax liability to more than cover your fees?).

While it is important that you design an eye-catching flyer, avoid too much flash—you’re a tax preparer, not a car dealership.  Consider your audience and their expectations; the flier should be simple, reflect your professionalism, and include the same qualifications noted in your letter.

As important as the flyer itself is the location where they are distributed.  Where are you most likely to connect with a large population that fits within your target market?  Christi Hall, a graduate of Universal Accounting Center’s Professional Tax Preparer Program recommends targeting new developments, explaining, “Many people are moving into the area, some from different states, and I have found these communities to be very successful with lots of people looking for a local tax accountant.”

3. Request for Referrals. Jim Rohn said, “One customer, well taken care of, could be more valuable than $10,000 worth of advertising.”  If your current clients can refer more clients your way, imagine all that you’re saving in advertising costs.  These valuable referrals are worth far more than the discount or complementary services you can offer in return.  Consider providing a free service or giving them a significant discount on future services.  This not only provides an incentive to refer friends and family your way, but it gives these clients just another good reason to stay with you.

Universal’s Bill Brough says, “When I talk about asking for referrals as the third leg of my [marketing] stool, I’m talking primarily about what I say to my clients after I complete their return, and also a more general attitude of fishing for referrals in all my interactions with people during tax season, even perfect strangers. I keep a stack of business cards in my pocket and I try to be liberal in dispensing them at every opportunity.”

If you’re like a most financial professional, marketing doesn’t come easily.  Your talents reside in providing tax preparation and other financial services and trying to figure out how to better promote your practice can cause anxiety, especially if you’re concerned about cost.  However, using these three proven techniques, you will get the greatest return for both the time and money you invest so you can spend more time doing what you really do best: tax preparation.

Learn about more proven marketing techniques by watching our free video, The Art and Science of Getting Clients.  In just a short amount of time, you’ll learn how to increase your annualized billings by tens of thousands of dollars!  Visit Universal now to change your professional future.