4 Practical Tips for Entrepreneurs With Children and Disabilities

Being a parent who is living with disabilities can come with some unique challenges, especially if you have dreams of opening your own business. Figuring out how to get your business and up and running is just one, but you also need tools that will help you balance the needs of that business with the needs of your family. Not to mention your own needs. If you’re a parent with disabilities who is looking to start your own business, these pointers can definitely help. 

 

Boost Your Business Skills With Online Trainings

 

Before you start your business, consider completing a few courses to help you better understand the process.  The online format will give you the flexibility that you need as a busy parent while providing you with leadership skills, self-awareness and self-confidence. All of which can be essential for establishing successful new business of any size. If you’re concerned about costs, know that there are financing options designed to help you. To further sharpen your prowess as a business owner, also consider taking an online accounting training from Universal Accounting School. 

 

Develop Flexible Plans for Your New Business 

 

With some training under your belt, you will be ready and competent to move to the next step and write a business plan. Business plans can be tricky for smaller startups, especially if you want to develop plans that you can actually use to fuel your success. As you start your general business plan, try to think about the needs and wants of your target audience, and then write with them in mind. Although details can be important, you should also try to keep this initial roadmap short and concise. As long as you have a few key elements, including a marketing plan, you should be all set to start your small business with confidence. Just like your overarching business plans, marketing strategies should be tailored to fit your target customers. Speaking of target customers, it’s also a good idea to ensure content is accessible, to connect with other folks living with disabilities.

 

Set Up Your Accessible and Functional Workspace 

 

Most first-time business owners end up working from home, at least in the beginning. Since you will be working from a home with kids around, organizing a home workspace could be a smart move for your productivity. Bonus productivity points if you can set this office up in a room or area of your home that is free from distractions and interruptions. A spare room with a door is always the best bet but if you’re short on space or need to keep an eye on little ones, setting up your workstation against a wall can also work. Depending on your needs, you may also need to design this space with accessibility features in mind. For example, opting for a desk that can be easily adjusted to varying heights can make home offices more practical for those who use a wheelchair and embossed labeling can help those with low vision keep workspaces organized.

 

Create Routines That Work for You and Your Family 

 

While working from home can provide the practicality and flexibility you need to care for your family, this sort of arrangement can also come with some challenges. Establishing clear routines and expectations for every member of your household can help reduce the stress of these challenges. So start with your family’s morning routine and work your way down from there. While structure can be key, it’s also helpful to find the right balance of flexibility and structure for your family’s needs. If anxiety starts creeping in, you may want to work in a few more breaks for rest, exercise and family time. Once you have a schedule worked out, post it in your family’s command center, so you won’t have to remind kids about to-do’s and expectations. 

 

Running a successful small business isn’t for the faint of heart. As a busy parent and someone living with disabilities, you’re already used to conquering challenges. So with time and knowhow, you can easily turn those skills into incredible assets for your new business! 

 

Photo Credit: Pexels

5 Tips to Write a Marketing Plan for a Tax Preparation Business

The success of marketing for a tax preparation business is defined by the planning and organizing of that process. Your marketing strategy is as effective as your marketing plan. With the rising competition in this business, there is no more space for improvising and a lack of effort in a marketing campaign. You’ll need to dedicate yourself completely to forming a successful and thoughtful marketing strategy.

The first step is to coin the marketing plan. There are several aspects that you need to take into consideration while writing a marketing plan. If you want to create a plan that will present your tax preparation business in the best light, this is what you need to do.

1. Determine Your Niche

The marketing plan will be more precise and personalized if you know who are your target clients. Will you focus on individuals or small businesses?

Additionally, consider the type of services you want to offer. For example, you can emphasize working with law firms, service-oriented businesses or you can specify the type of tax preparation like individual stock purchase.

Narrowing down your niche will help you to create a marketing plan that will be personalized for a specific audience. Personalization in marketing is essential for attracting the attention of your target audience. 

Spreading a generalized message will fall into the shadow of businesses that claim to be experts in the domain that the clients want. 

Make sure that you write down the service you want to focus on and the characteristics of the target clients you want to attract. Marketing to the right clients will seal the deal much faster. 

2. Set Your Goals

Having a clear goal will make your marketing efforts more direct and specific. Goal setting is one of the basic steps of writing a marketing plan. It motivates you throughout the process and gives your marketing plan a purpose.

Your goals can be:

  • Increasing the number of clients
  • Promoting new tax preparation service
  • Maintaining the satisfaction of current clients

These are just some examples of what your marketing campaign can focus on.

Every business that wants to pull a successful marketing plan needs to set goals. The tax preparation business is no different. Goals need to be clearly defined and as specific as possible, so don’t hesitate to even put the number of new clients you want to bring into the business this year,” shares Amanda Willis, a marketer at TopWritersReview who worked on several marketing campaigns for tax preparation businesses.  

3. Analyze Your Competition

There is so much you can learn by observing your competitors – both the good and the bad. Their work and marketing can teach you what actions bring positive results and what actions fail with your target clients.

When you analyze your competitors, these are some of the aspects of their business that you need to look at:

  • Type of clients they have
  • Services they offer
  • Their pricing
  • Marketing messages aimed at individuals and companies
  • Signs they use on their offices to attract street traffic

Write down in your marketing plan what works well to give your guidance but also write down what you shouldn’t do. You need to look at less successful competitors as well to notice the marketing tactics that you should avoid.

4. Think about What Makes You Different

Tax preparation falls into a large industry with many competitors who are trying to do the same thing as you – reach out to more clients and improve their business’s success rate. 

Professional Tax Preparer™ Business CardTo write a marketing plan, you need to know what makes you different. In order to define that, look your business from four perspectives:

  1. Strengths – Ask yourself what are your strong sides. Do you have well-trained employees? A long history of satisfied clients? Think about what brings success to your business to identify your strengths. Are you and/or  staff a certified Professional Tax Preparer?
  2. Weakness – Knowing your weaknesses will help you to stay away from promoting less successful aspects of your business. You might be a new company with not many clients to support your credibility so you don’t want to put the focus on that.
  3. Opportunities – If there aren’t many tax preparation businesses in your area that is one opportunity to focus your marketing on. There are many opportunities that you need to think through and identify if you want to promote the businesses in the right way. 
  4. Threats – Government policies regarding taxes or other tax preparation businesses near you can cause a threat to your marketing campaign. You might not be able to eliminate the threats but being aware of their existence will help you prepare better. 

Based on the research you did on competitors, you’ll be able to pinpoint your unique qualities or think of a few new ones that you want to adopt.  For example, have you considered offering additional related services such as accounting, bookkeeping, as well as business coaching services to complement your tax planning and preparation services?  Perhaps now is the time for you to build the premier accounting business in your area!  (see what you can do to follow a Turnkey Business Plan)

Write each one of these aspects down to have a clear idea of your strong and weak spots that will be the baseline for creating a realistic and efficient marketing campaign.

5. Define Marketing Channels

The marketing strategy needs to be spread across different channels. There are several options and you have to make a pick based on your goals. However, the more channels you use, the higher will the chances be for improving your business.

Here are some options for directing your marketing efforts: 

  • Website
  • Social media networks
  • Local advertising
  • Networking (attending conferences and relevant events)
  • Referrals
  • Email marketing
  • Sales letters

A combination of some or all of these marketing channels is the most effective choice. 

Finally, once you define your marketing plan you should keep track of the progress at all times. Writing a marketing plan is a task that comes to an end quickly, but applying the strategies you set demands consistent determination and dedication. Tracking the progress of your marketing plan is necessary for making corresponding improvements and adjust the plan based on real results. 

Author’s bio. Daniela McVicker is a blogger and a freelance writer who works closely with B2B and B2C businesses providing blog writing, copywriting, and ghostwriting services. Currently she many authoritative sources, you can check her last review of Trustmypaper. When Daniela isn’t writing, she loves to travel, read romance and science fiction, and try new wines.

Steve Chase, Who knew and now I have a successful accounting business

From supportive spouse to now running a successful accounting business Steve Chase has a journey to share. Reflecting back to his youth he remembers as a Boy Scout enjoying the personal finance merit badge, who knew this was in his future.

Listen to Roger Knecht and Steve Chase as the discuss starting and building a bookkeeping business. Great advices, some tips and tricks you don’t want to miss.

Hear what Steve feels we all need to know regarding our future roles in accounting.

Enjoy and remember this, if it’s about accounting, it’s Universal.

Your Turnkey Business Plan

Start Your Own Accounting Business

Build The Premier Accounting Firm

Get Certified – programs and training for accounting professionals

From E.M.T. to Tax Professional

For many individuals a career change is the right step to a better future and was the case for Eric. Whether we are pushed or pulled to make a change in our career it still is a big step and the same was true for Eric. Hear what Eric did to become a Professional Tax Preparer (PTP) as well and run a successful tax business.

See what you can do to become a Professional Tax Preparer

Universal Accounting & Virtual Bookkeeper’s Roadmap Press Release

Universal Accounting Center (UAC), an accounting school for small business accounting, bookkeeping and tax professionals is joining forces with Veronica Wasek to help bookkeepers grow their businesses by offering them a proven work flow (standard operating procedures) and business system to organize and operate their firm efficiently and profitably.

“It just made perfect sense for us to team up with Veronica,” said UAC President & CEO, Roger Knecht. “For years we’ve emphasized the 3 keys areas to have the premier accounting firm and she nails it when it comes to the production side of the business.”

“Universal offers accounting professionals the resources, training, certifications, coaching and support needed in today,” said Veronica Wasek.  “I’m excited to work with them to help accounting professionals build successful businesses. Partnering with them is such an exciting opportunity.”

In the past few years Roger and Veronica have had various conversations about the accounting profession.  Running into each other at various accounting conferences this is now the opportunity to work together.

For more information about this opportunity and how it applies to you GO HERE!

To find out more, visit https://5mbacademy.teachable.com/p/bk-roadmap

For nearly 40 years Universal Accounting Center has offered premier training to professionals wanting to provide financial services to small businesses. UAC training helps students develop not only crucial financial skills but also the marketing know-how to help promote those services. Skills are taught through a patented home-study course that is available online, allowing students to learn at their own pace. Certifications available are: Professional Bookkeeper (PB) QuickBooks Specialist (QS) Professional Tax Preparer, (PTP). More information about Universal can be found by calling 1-800-343-4827 or visiting www.universalaccountingschool.com.

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