How to Market and Brand Your Start-Up Accounting Business for Free Online

Starting up an accounting business can seem like an excellent idea, you understand the market and you have something in you that wants to push this forwards and make your idea a reality. The best advice we have is to not let go of that feeling. It can be hard in the current market to do, but if you do, you have a wealth of opportunity right in front of you (pardon the pun). We are here to show you exactly how to market and brand your start-up accounting business for free online.

 

Website

 

The biggest deal for a new accounting business is their website. You have to be on point with everything otherwise customers will not trust you and go with a different server. Ensure that your links work, your pages load and that your instructions are clear. Have a no-nonsense voice for your brand that gets right to the point and answers the questions of people visiting your site before they even ask them.

 

If you can be ahead of the game with your website then you are half way there. If you need a solution to be online, consider these template websites for accounting professionals. Ensure that everything on your website is cohesive. The colors, your business name and logo. Every page needs to be professional and relevant.

 

Ensure that the usability of your website is second to none. People want to understand the site without instruction. Setting up an account and using the site comes secondary, though is still supremely important. But first you need to get your branding on point.

 

Branding

 

Create a brand that is professional, all-knowing and approachable. Have a huge FAQ section with relevant questions and a brand voice that people can rely on. 

 

Create a name for your business that evokes heartfelt trust while at the same time being strong and dependable.

 

Create a logo for your business that works in the world of finance. Choose colours that evoke trust, dependability, power and thoughts of money. Use elements like triangles to show power and squares to show dependability. Make your logo so rich that it gets customers feeling like they can get wealthy just by clicking on it. Then use it everywhere.

 

We have access to an excellent logo creator with many templates and elements you can use; check it out at www.logocreator.io

 

Be Active

 

Be active in publishing about your accounting business. Use social network sites as a springboard to gather people who are interested in the world of finance or small businesses that might want to use your services. Join Facebook groups and trawl LinkedIn for possible custom. Get Tweeting and try to get famous people responding to your tweets.

 

On your social pages, post content daily. You can create brilliant Infographics here, which can give information on finance and accounting to get more people interested in your business. 

 

You should also get making videos. These can be a great way to access as many people as possible. Create short videos that capture people’s attention in the first two seconds. Brand them with your logo and keep them interesting, informative and dependable.

 

Self-Care

 

Starting an accounting business will be stressful. It can mean a lot of hours on the computer feeling like you are getting nowhere. There is a lot of competition out there too, it can be a struggle to get yourself seen.

 

Do not give up. You can do this. But take breaks. Running a small business can take over and before you know it you are working longer hours than you did in the office. This is great short-term and you will probably love it, but after a while it can take its toll.

 

Ensure you have days off per week and hours off each day to spend eating, exploring and doing the things that made you want to set out on your own in the first place. This will shine through in your business management and is important.

 

Don’t go it alone

 

Always remember, with Universal Accounting you can also be in business for yourself but not by yourself.  Check out how and meet the Universal Accounting team here!

4 Practical Tips for Entrepreneurs With Children and Disabilities

Being a parent who is living with disabilities can come with some unique challenges, especially if you have dreams of opening your own business. Figuring out how to get your business and up and running is just one, but you also need tools that will help you balance the needs of that business with the needs of your family. Not to mention your own needs. If you’re a parent with disabilities who is looking to start your own business, these pointers can definitely help. 

 

Boost Your Business Skills With Online Trainings

 

Before you start your business, consider completing a few courses to help you better understand the process.  The online format will give you the flexibility that you need as a busy parent while providing you with leadership skills, self-awareness and self-confidence. All of which can be essential for establishing successful new business of any size. If you’re concerned about costs, know that there are financing options designed to help you. To further sharpen your prowess as a business owner, also consider taking an online accounting training from Universal Accounting School. 

 

Develop Flexible Plans for Your New Business 

 

With some training under your belt, you will be ready and competent to move to the next step and write a business plan. Business plans can be tricky for smaller startups, especially if you want to develop plans that you can actually use to fuel your success. As you start your general business plan, try to think about the needs and wants of your target audience, and then write with them in mind. Although details can be important, you should also try to keep this initial roadmap short and concise. As long as you have a few key elements, including a marketing plan, you should be all set to start your small business with confidence. Just like your overarching business plans, marketing strategies should be tailored to fit your target customers. Speaking of target customers, it’s also a good idea to ensure content is accessible, to connect with other folks living with disabilities.

 

Set Up Your Accessible and Functional Workspace 

 

Most first-time business owners end up working from home, at least in the beginning. Since you will be working from a home with kids around, organizing a home workspace could be a smart move for your productivity. Bonus productivity points if you can set this office up in a room or area of your home that is free from distractions and interruptions. A spare room with a door is always the best bet but if you’re short on space or need to keep an eye on little ones, setting up your workstation against a wall can also work. Depending on your needs, you may also need to design this space with accessibility features in mind. For example, opting for a desk that can be easily adjusted to varying heights can make home offices more practical for those who use a wheelchair and embossed labeling can help those with low vision keep workspaces organized.

 

Create Routines That Work for You and Your Family 

 

While working from home can provide the practicality and flexibility you need to care for your family, this sort of arrangement can also come with some challenges. Establishing clear routines and expectations for every member of your household can help reduce the stress of these challenges. So start with your family’s morning routine and work your way down from there. While structure can be key, it’s also helpful to find the right balance of flexibility and structure for your family’s needs. If anxiety starts creeping in, you may want to work in a few more breaks for rest, exercise and family time. Once you have a schedule worked out, post it in your family’s command center, so you won’t have to remind kids about to-do’s and expectations. 

 

Running a successful small business isn’t for the faint of heart. As a busy parent and someone living with disabilities, you’re already used to conquering challenges. So with time and knowhow, you can easily turn those skills into incredible assets for your new business! 

 

Photo Credit: Pexels

5 Tips to Write a Marketing Plan for a Tax Preparation Business

The success of marketing for a tax preparation business is defined by the planning and organizing of that process. Your marketing strategy is as effective as your marketing plan. With the rising competition in this business, there is no more space for improvising and a lack of effort in a marketing campaign. You’ll need to dedicate yourself completely to forming a successful and thoughtful marketing strategy.

The first step is to coin the marketing plan. There are several aspects that you need to take into consideration while writing a marketing plan. If you want to create a plan that will present your tax preparation business in the best light, this is what you need to do.

1. Determine Your Niche

The marketing plan will be more precise and personalized if you know who are your target clients. Will you focus on individuals or small businesses?

Additionally, consider the type of services you want to offer. For example, you can emphasize working with law firms, service-oriented businesses or you can specify the type of tax preparation like individual stock purchase.

Narrowing down your niche will help you to create a marketing plan that will be personalized for a specific audience. Personalization in marketing is essential for attracting the attention of your target audience. 

Spreading a generalized message will fall into the shadow of businesses that claim to be experts in the domain that the clients want. 

Make sure that you write down the service you want to focus on and the characteristics of the target clients you want to attract. Marketing to the right clients will seal the deal much faster. 

2. Set Your Goals

Having a clear goal will make your marketing efforts more direct and specific. Goal setting is one of the basic steps of writing a marketing plan. It motivates you throughout the process and gives your marketing plan a purpose.

Your goals can be:

  • Increasing the number of clients
  • Promoting new tax preparation service
  • Maintaining the satisfaction of current clients

These are just some examples of what your marketing campaign can focus on.

Every business that wants to pull a successful marketing plan needs to set goals. The tax preparation business is no different. Goals need to be clearly defined and as specific as possible, so don’t hesitate to even put the number of new clients you want to bring into the business this year,” shares Amanda Willis, a marketer at TopWritersReview who worked on several marketing campaigns for tax preparation businesses.  

3. Analyze Your Competition

There is so much you can learn by observing your competitors – both the good and the bad. Their work and marketing can teach you what actions bring positive results and what actions fail with your target clients.

When you analyze your competitors, these are some of the aspects of their business that you need to look at:

  • Type of clients they have
  • Services they offer
  • Their pricing
  • Marketing messages aimed at individuals and companies
  • Signs they use on their offices to attract street traffic

Write down in your marketing plan what works well to give your guidance but also write down what you shouldn’t do. You need to look at less successful competitors as well to notice the marketing tactics that you should avoid.

4. Think about What Makes You Different

Tax preparation falls into a large industry with many competitors who are trying to do the same thing as you – reach out to more clients and improve their business’s success rate. 

Professional Tax Preparer™ Business CardTo write a marketing plan, you need to know what makes you different. In order to define that, look your business from four perspectives:

  1. Strengths – Ask yourself what are your strong sides. Do you have well-trained employees? A long history of satisfied clients? Think about what brings success to your business to identify your strengths. Are you and/or  staff a certified Professional Tax Preparer?
  2. Weakness – Knowing your weaknesses will help you to stay away from promoting less successful aspects of your business. You might be a new company with not many clients to support your credibility so you don’t want to put the focus on that.
  3. Opportunities – If there aren’t many tax preparation businesses in your area that is one opportunity to focus your marketing on. There are many opportunities that you need to think through and identify if you want to promote the businesses in the right way. 
  4. Threats – Government policies regarding taxes or other tax preparation businesses near you can cause a threat to your marketing campaign. You might not be able to eliminate the threats but being aware of their existence will help you prepare better. 

Based on the research you did on competitors, you’ll be able to pinpoint your unique qualities or think of a few new ones that you want to adopt.  For example, have you considered offering additional related services such as accounting, bookkeeping, as well as business coaching services to complement your tax planning and preparation services?  Perhaps now is the time for you to build the premier accounting business in your area!  (see what you can do to follow a Turnkey Business Plan)

Write each one of these aspects down to have a clear idea of your strong and weak spots that will be the baseline for creating a realistic and efficient marketing campaign.

5. Define Marketing Channels

The marketing strategy needs to be spread across different channels. There are several options and you have to make a pick based on your goals. However, the more channels you use, the higher will the chances be for improving your business.

Here are some options for directing your marketing efforts: 

  • Website
  • Social media networks
  • Local advertising
  • Networking (attending conferences and relevant events)
  • Referrals
  • Email marketing
  • Sales letters

A combination of some or all of these marketing channels is the most effective choice. 

Finally, once you define your marketing plan you should keep track of the progress at all times. Writing a marketing plan is a task that comes to an end quickly, but applying the strategies you set demands consistent determination and dedication. Tracking the progress of your marketing plan is necessary for making corresponding improvements and adjust the plan based on real results. 

Author’s bio. Daniela McVicker is a blogger and a freelance writer who works closely with B2B and B2C businesses providing blog writing, copywriting, and ghostwriting services. Currently she many authoritative sources, you can check her last review of Trustmypaper. When Daniela isn’t writing, she loves to travel, read romance and science fiction, and try new wines.

From Ministering to Serving as an Accountant

For Clay Glassford life has purpose and meaning, who knew the adventure he would take when he decided to become an accountant. With a decision, hours of committed study he found the confidence to start his accounting business and has not looked back sense then.

Listen in as Roger and Clay discuss this journey and the impact it’s had on his life in a positive way.

Clay shares some tips and advice that applies to everyone starting and building a successful accounting & bookkeeping business.

Learn the turnkey process to having the premier accounting firm

Become a Professional Bookkeeper

Become a Profit First Professional

Steve Chase, Who knew and now I have a successful accounting business

From supportive spouse to now running a successful accounting business Steve Chase has a journey to share. Reflecting back to his youth he remembers as a Boy Scout enjoying the personal finance merit badge, who knew this was in his future.

Listen to Roger Knecht and Steve Chase as the discuss starting and building a bookkeeping business. Great advices, some tips and tricks you don’t want to miss.

Hear what Steve feels we all need to know regarding our future roles in accounting.

Enjoy and remember this, if it’s about accounting, it’s Universal.

Your Turnkey Business Plan

Start Your Own Accounting Business

Build The Premier Accounting Firm

Get Certified – programs and training for accounting professionals

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