Choosing The Ideal Business Name For Your Brand

So you’ve decided to break through into the big bad world of entrepreneurship.

Great for you! 

But now that you’ve made the decision, there are dozens of items that you’ll need to check off your list before you reap the rewards of all your hard work. 

Although it’s not the most complicated task, one of the first things you need to do is choose a business name. 

It seems easy enough, but there are a few things you’ll need to keep in mind before making your final decision. 

Let’s take a look! 


Do Some Research

Every country, county, city and municipality will have different laws that govern business names. 

Therefore, the very first step in choosing your business name is to take the time to research your local legislation and how it might affect you and your business name. 

Then, once you’ve done this, it’ll be time to put on your thinking cap to brainstorm your best options. 


Avoid Copying Other Brands

It might seem obvious, but you don’t want to choose a business name that might get you in trouble down the road. 

In most jurisdictions, a business name can be used by multiple entities so long as the name isn’t a registered trademark

However, when it comes to successful businesses, you want your name to be as unique as possible. 

In other words, if you’re selling athletic footwear, you’re going to want to avoid choosing a name like McShoes or anything along that same vein, which could lead to legal troubles later on. 

Not to mention that consumers might think that your shoe company is a subsidiary of the McDonald’s Corporation.


Get Creative

Another essential tip for choosing a good business name is to make sure that your business name is catchy, memorable, and unique. In other words, you’ll want to get creative and use words that are related to the products or services that you plan on offering. 

If we use the same example of selling shoes, you’ll want to use words, such as:

  • Shoes
  • Footwear
  • Athletics
  • Feet 
  • Toes
  • Etc. 

Then try combining in different creative ways that consumers can easily remember, giving them a good idea of what your brand is all about. 

In other words, please keep it simple and to the point! 

For instance, you might come up with something like The Athletic Feet Company. 

Not only does this name let people know that your products have something to do with feet. It also lets them know that it’s related to athleticism, which gives a good indication of what type of products you’re offering.


Register Your Business Name

Once you’ve decided on a name, the next step will be to register your business name with your local authorities. 

This step is the main difference between having a side-gig and running an actual business. 

After registration, you can then move forward with creating your own branded logo and any other marketing materials that you’ll use to promote your business in the future. If you are operating on a budget try a free logo maker to design your own brand. 

Choosing The Best Business Name

Although there’s much more that goes into creating a successful business, the process of choosing a good, memorable business name should not be overlooked. 

In the future, this name is the way people will first hear about your brand. 

Like your own name, your business name will be a massive part of your business identity. 

So take the time to do a bit of research, get creative, and find a name that won’t only suit your desires but will also be in harmony with your current and future business plans! 


Don’t Leave Your Success To Chance

Lastly, when it comes to building the premier accounting business be sure to consider the services available with Universal Accounting Center.  From training, certification programs, coaching and support you can be in business for yourself but not by yourself.

by Bessie Stokes

Self-Promote Your Accounting Service

Whenever the term ‘self promotion’ is mentioned we tend to think of someone with a megaphone announcing to the world just how good he or she is. Self promotion does not need to be so blatant – subtlety is really the order of the day here.

Your Confidence IS Your Message

If you are nervous about what some would call "shameless promotion", ask yourself this question: "Is my client getting more than they are paying for?" In other words, is the money they are giving up more valuable to them than the service you provide?

Picture in your mind’s eye the amount of time that it would take your client to do their own books and financial analysis. Would it take them longer to do it than it would for you to? Almost certainly it would.

Then ask yourself, "In the time that my client takes to do their own books, could they have used that time to earn more money than they paid me?" If your client is in any kind of profitable business, the answer to that question is a resounding YES! Your service is worth more than the amount that your client pays for that service because they are then free to have more time to do what they went into business for in the first place … earning money and growing their business. By freeing your client of additional time to promote themselves, you make your clients more profitable. If you have even one client, you can be certain that client feels that you are worth what they pay you and more for one simple reason – they continue to pay for your services. If they ever felt they would rather have the money you get paid over the service, they wouldn’t have retained your services up to this point.

Each and every client tells you in no uncertain terms that you are worth it every time they pay you. So have confidence in yourself, the same confidence that your clients have in you. This confidence in yourself and the knowledge that your service is worth it is the most important step in finding new clients. If you don’t believe in yourself, you will have an uphill battle making someone else believe in you.

Tips For Promoting Yourself

Here are some suggestions on strategies you can employ to promote both yourself and your business:

1. Send a copy to your clients and prospective clients of items of interest which you have discovered in newspapers or magazines. This demonstrates that you are interested in them and their businesses.

2. Become involved in your local chamber of commerce or service club and join the groups’ committees.

3. Speak up at meetings – don’t be a part of the silent minority.

4. Participate in some public speaking training and become a confident presenter. You will find that there are many groups in the community who are looking for speakers. The perception that you create as a speaker is that of an expert on the topic which you have selected which, obviously, will tie in with your accounting service.

5. Write articles for your local newspaper and business and trade magazines. Again your image as an expert will be boosted.

6. Always be on the lookout for any public relations opportunities such as the chance to add a local flavor to a national story.

7. Block off your diary for at least 1 luncheon meeting each week. This informal get-together is a terrific networking strategy as everyone enjoys relaxing over an inexpensive meal.

8. Give consideration to establishing an e-mail newsletter. Not only will you keep your clients informed of business news but it will also attract prospective clients to your accounting service.

Implementing Your Marketing Plan

All of these strategies are inexpensive ones to implement. Why not start the ball rolling today with an implementation plan. The effect on your business will be significant and profitable!

Master Marketing Skills

In the course of a week, you run into potentially hundreds of small business owners that struggle to do their own books. They need the kind of service taught in the Professional Bookkeeper™ program. With its emphasis upon real-world small business accounting and bookkeeping, you will have an incredible edge when it comes to servicing their business that is taught nowhere else. The Professional Bookkeeper™ program teaches you how to find paying clients and to service their accounts efficiently, all while keeping your clients pleased with your unique talents.

Learn How the Marketing Method Taught in the Professional Bookkeeper™ Program Gets You Clients Fast!

Save time and money by finding clients near home

This article explains an ingenious marketing strategy for finding new clients close to your home that can be used for starting your new accounting service, or growing an existing bookkeeping business.

Local businesses

If you are seeking clients, you will want to approach businesses in your community. Most people living within city boundaries will have virtually an unlimited number of businesses within a mile of their home.

Don’t believe it? Test it. Get a map of your community. Draw a circle encompassing the area within one mile of your home. Now, with pen and paper in hand, drive around within that circle and write down all the businesses you pass, including their addresses. Most people are amazed at how many companies are so close, and almost everyone of them are small businesses needing accounting services. You may want to reeview the top reasons your services are needed by businesses.

With this list, you will want to go to the library or city/county clerk’s office and obtain the owner’s name, mailing address, and type of business. This information is available to the public from the Business License records.

Now you are ready to mail out letters. This letter will look very similar to the letter you sent to your business contacts. It’s main difference is that it should emphasize the local community advantage.

By the way, don’t disregard franchise type businesses, mistakenly thinking they already have an accounting system. Only a few franchisers, provide accounting for their franchisees. Most franchisees are required to find accounting help in their area.

You will want to send out only ten letters per week; no more, — and no less. Initially, this might seem like a small number. That’s alright, because at first you will want to spend more time rehearsing and reviewing your presentations. Later, as you start setting up new clients, and follow up on past visits, ten letters will seem like a lot.

There are other articles showing easy methods of marketing your own accounting and bookkeeping service. For information on the other articles, you can link to them here:

The best way to market an accounting and bookkeeping service

How to get a new client every week

For complete information on marketing an accounting and bookkeeping service, see our section on Building a Successful Accounting Service at our Accounting Made Easy site.

For continual information on marketing tips and strategies, click here to sign up now for our newsletter.

Other Articles about starting your business:


Selling the benefits of your bookkeeping service

Make your first impression count

Five Tips to Strengthen Your Client Presentations

Outsourcing your bookkeeping


Finding Clients near home

Find leads at networking events

Promote your website

The best marketing strategy: word of mouth

Get a new client every week

Trade shows can be a gold mine!

Seven website promotion tips

Establishing your web site is merely the beginning of your e-marketing project — you need visitors and to achieve visitors you will need to promote the site.

As search engine listings are not likely to produce clients, it’s prudent to explore other more basic and inexpensive offline methods of promoting your web address.

Here are seven web site promotion strategies — most of which you should be able to easily implement:

  • Treat your web address as you would treat any other component of your address — it should appear on all business stationery, promotional material and advertising.
  • Include your web address in your e-mail signature message. This will encourage your e-mail recipients to check out your web site. As a result they may discover some of your business activities of which they were previously unaware.
  • Include your web address in your “30 second networking commercial” when you meet people and you have an opportunity to talk about your business.
  • Publish an e-mail newsletter regularly regarding business aspects they might find interesting and valuable such as payroll deadlines, financial statement tips, events in the news, etc. Where appropriate point them back to your web site. Send this email letter to clients, and contacts/prospects at least once a month.
  • Feature your web address along with the corporate logo on corporate apparel — e.g. shirts or caps.
  • If you don’t mind the possibility of being described as “crass”, promote your web address on your car — this will give other drivers in traffic something to focus on, while in traffic.
  • Incorporate your web address in your on hold telephone message.

Other Articles about starting your business:


Selling the benefits of your bookkeeping service

Make your first impression count

Five Tips to Strengthen Your Client Presentations

Outsourcing your bookkeeping


Finding Clients near home

Find leads at networking events

Promote your website

The best marketing strategy: word of mouth

Get a new client every week

Trade shows can be a gold mine!

Eating Out – A Marketing Strategy

Marketing your business is a contact sport which necessitates you being out of your office, on a regular basis, rubbing shoulders with clients, referrers and prospective clients.

There is no better method of implementing this strategy than taking a guest out for lunch. Of course I don’t mean every lunchtime but maybe once a month it’s time to venture into the outside world.

Before you begin to enjoy this pursuit to the extent that you invite luncheon guests with whom you only have a vague relationship, at best, it’s prudent to consider a few ground rules:

Inexpensive Marketing

This strategy need not be a wildly expensive one – there is no need to take your guest to a really pricey restaurant. At the same time, while McDonalds can be ideal for a quick family meal, it probably doesn’t offer the ambience which you are seeking and may say something to your guest about the way you operate your business.

Only Market to Those Likely to Buy

Be selective with the guests you invite to lunch. This might seem simple, but many invite those to lunch that are unlikely to make a purchase. They should be either existing or potential clients and existing and potential referrers. A luncheon is an excellent way to solidify the relationship, which will, needless to say, lead to more business.

Keep Existing Clients By Showing Interest In Them

People like to do business with friends. Taking a client to lunch and showing interest in them in a casual atmosphere creates a feel of friendship as long as you don’t push the sale too hard. If you are not comfortable with small talk, it’s time to become comfortable as the luncheon should not represent 100% business and offers a perfect opportunity to get to know your guest on a personal basis. After the lunch make sure to write down what you learned about your contact so that you’ll remember more about him or her. If you hear that a client’s son is in a ball league, ask how he is doing the next time you meet. Friends remember that kind of thing. Be seen as a friend, not a business acquaintance.

Keep Clients Sober and Don’t Drain Your Wallet

A juice, soft drink or mineral water is the correct luncheon beverage. Liquor should be avoided at all costs as it doesn’t create the right impression and could create problems later in the day. Also, just a couple of drinks can greatly increase the cost of the lunch and just make it too costly to be useful.

Dress Appropriately for the Situation

While considering first impressions, dress is also an important factor. You need to dress in a manner that is appropriate for the restaurant at lunchtime. You shouldn’t overlook the fact that you will see a range of other contacts at the restaurant, many of whom you will have the opportunity to speak to.

Turn Prospects Into Clients

If you are lunching with someone you don’t know well you will, no doubt, have the chance to introduce your ’30 second networking commercial into the conversation and therefore it makes sense to rehearse it before leaving for the luncheon.

To Sum It Up

Taking a client or a prospective client out to lunch is a great way to pitch your services in a casual atmosphere without costing too much. Because both you and your client are in neutral territory, it is one of the most non-threatening venues for introducing your services to potential clients. If you give your pitch at their office, they feel in power. At a restaurant, clients feel more at ease and you will get a better chance to sell yourself effectively.

More Marketing Tips

Module 4 of the Professional Bookkeeper™ program teaches a step-by-step approach to learning how to market your own successful Accounting and Bookkeeping service.

Learn How Professional Bookkeeper Training Teaches You to Market Your Skills and Get Top Dollar

You Can Do This!

So what are you waiting for? Your financial future is in your own hands. When you start your own successful Accounting service, your success is your own. If you can find the courage to take the first step, we will give you the tools, support, and training you need to start your own profitable accounting and bookkeeping service.

Get Started Now!


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