Choosing The Ideal Business Name For Your Brand

So you’ve decided to break through into the big bad world of entrepreneurship.

Great for you! 

But now that you’ve made the decision, there are dozens of items that you’ll need to check off your list before you reap the rewards of all your hard work. 

Although it’s not the most complicated task, one of the first things you need to do is choose a business name. 

It seems easy enough, but there are a few things you’ll need to keep in mind before making your final decision. 

Let’s take a look! 


Do Some Research

Every country, county, city and municipality will have different laws that govern business names. 

Therefore, the very first step in choosing your business name is to take the time to research your local legislation and how it might affect you and your business name. 

Then, once you’ve done this, it’ll be time to put on your thinking cap to brainstorm your best options. 


Avoid Copying Other Brands

It might seem obvious, but you don’t want to choose a business name that might get you in trouble down the road. 

In most jurisdictions, a business name can be used by multiple entities so long as the name isn’t a registered trademark

However, when it comes to successful businesses, you want your name to be as unique as possible. 

In other words, if you’re selling athletic footwear, you’re going to want to avoid choosing a name like McShoes or anything along that same vein, which could lead to legal troubles later on. 

Not to mention that consumers might think that your shoe company is a subsidiary of the McDonald’s Corporation.


Get Creative

Another essential tip for choosing a good business name is to make sure that your business name is catchy, memorable, and unique. In other words, you’ll want to get creative and use words that are related to the products or services that you plan on offering. 

If we use the same example of selling shoes, you’ll want to use words, such as:

  • Shoes
  • Footwear
  • Athletics
  • Feet 
  • Toes
  • Etc. 

Then try combining in different creative ways that consumers can easily remember, giving them a good idea of what your brand is all about. 

In other words, please keep it simple and to the point! 

For instance, you might come up with something like The Athletic Feet Company. 

Not only does this name let people know that your products have something to do with feet. It also lets them know that it’s related to athleticism, which gives a good indication of what type of products you’re offering.


Register Your Business Name

Once you’ve decided on a name, the next step will be to register your business name with your local authorities. 

This step is the main difference between having a side-gig and running an actual business. 

After registration, you can then move forward with creating your own branded logo and any other marketing materials that you’ll use to promote your business in the future. If you are operating on a budget try a free logo maker to design your own brand. 

Choosing The Best Business Name

Although there’s much more that goes into creating a successful business, the process of choosing a good, memorable business name should not be overlooked. 

In the future, this name is the way people will first hear about your brand. 

Like your own name, your business name will be a massive part of your business identity. 

So take the time to do a bit of research, get creative, and find a name that won’t only suit your desires but will also be in harmony with your current and future business plans! 


Don’t Leave Your Success To Chance

Lastly, when it comes to building the premier accounting business be sure to consider the services available with Universal Accounting Center.  From training, certification programs, coaching and support you can be in business for yourself but not by yourself.

by Bessie Stokes

How to get a new client every week

In this article, you will learn an incredibly effective marketing strategy for growing your accounting and bookkeeping business.

In creating an accounting and bookkeeping service, there are steps that work every time in marketing. For the best way, see: The best way to market an accounting and bookkeeping service Another approach in creating your own service is to contact those businesses with which you do business.

Your business contacts.

Small businesses that you deal with as a customer tend to be a great source of clients. These contacts are often overlooked. At the end of this newsletter is a list of businesses that are traditionally small, that you might have used at one time or another. As you are reviewing this list, note the names of businesses that you want to notify in regard to your services.

Working with other businesses requires a professional image to achieve respect. A letter is a good way to begin.

Learn accounting and bookkeeping tips, tricks, and shortcuts with our tutorial training courseThis letter tells them that you are starting your own bookkeeping and accounting business. As a customer of theirs, you would like very much the opportunity to show them how you can assist them in running their business better.

In our course we have a sample of a letter that works terrific. I can’t show it here because I have to save some secrets for the course.

In the second paragraph you emphasize two very important points. First, you state that you have an accounting system uniquely designed for their specific business. Secondly, you explain that you will customize the system so that they can do the whole thing alone, you can do it with them, or you can do the whole thing yourself. It’s up to them. This let’s them know that you are there to help them.

Finally, in the third paragraph you announce that you will be in the area at a certain time during the next three or four days, and that you will stop in. (Be sure to make a note in your calendar to drop by at the appointed time.)

Try to be there about five minutes early. It will make a positive impression and also provide a buffer in the event that you run into unexpected traffic jams. If you can’t make it on time, be sure to call them, and let them know you need to reschedule.

You will want to send out only ten letters per week . No more — no less. Initially, this might seem like a small number. That’s alright. At first you will want to spend more time rehearsing and reviewing your presentations. Later, as you start setting up new clients, and follow up on past visits, ten letters will seem like a lot.

There are other articles showing easy methods of marketing your own accounting and bookkeeping service. For information on the other articles, you can link to them here:

The best way to market an accounting and bookkeeping service

Save time and money by finding clients near home

For continual information on marketing tips and strategies, click here to sign up now for our newsletter.

For complete information on marketing an accounting and bookkeeping service, see our section on Building a Successful Accounting Service at our Accounting Made Easy site.

Here is a list of some of the businesses you may work with, (just to get the creative juices flowing):

Appliance Sales
Appliance Service
Auto Rental
Auto Glass
Auto Body Shops
Auto Parts
Auto Repairs
Beauty Salons
Boat Dealers
Bowling Alleys
Brick Masons
Cabinet Makers
Car Washes
Carpet Cleaners
Carpet Layers
Computer Sales
Computer Service
Computer Software
Day Care Centers

Elect. Contactors
Fitness Centers
Gas Stations
Golf Courses
Health Foods
Insurance Agencies
Lawn Care Services
Machine Shops
Massage Centers
Miniature Golf
Mobile Home Sales
Mobile Home Service
Moving and Storage
Music Stores
Pet Care
Real Estate
Recreational Vehic.
Refrigeration Sales
Rent-All Stores
Repair Shops
RV Rental/Sales
RE Repair
Sand and Gravel
Sewing Machine
Sprinkler Installers
Sprinkler Service
Stereo Sales
Stocks and Bonds
Swimming Pools
Taxi Companies
Towing Services
Travel Bureau
Typewriter Repair
Used Car Lots
Video Rentals
Water Softeners

PB – Professional Bookkeeper Program
Learn More

Training Included:

Accounting Made Easy – – Course Module 1
Master the tools, procedures, and underlying principles that make up the bookkeeping processes of all businesses. Understand the core building blocks of Accounting and Bookkeeping. — 9 Videos & Manual. See Sample

Practical Small Business Applications — Course Module 2
Apply your understanding of the core accounting principles to specific industries. You will learn to set up books from scratch, do payroll like a seasoned pro, and much more. — 6 Videos & Manual.See Sample

Advancing your “Account-Ability” — Course Module 3
Sure ways to set up complete bookkeeping systems and manage the books for a variety of more sophisticated industries. — 9 Videos & Manual.See Sample

Building a Successful Accounting Service — Course Module 4
Learn the steps to finding paying clients. Start and Grow an accounting practice following a proven program tested and perfected since 1979. — 7 Videos & Manuals.See Sample

Two Additional Months Follow-up Support (Free Promotional Offer)
1 month support is included for each module plus 2 months extra for a total of 6 months follow-up support

Customized Web Site (Free Promotional Offer)
With your purchase we will create a custom Web site for your business and host it for you for free for 6 months. Your Web site will become a valuable part of your marketing; in many cases you may only need to refer prospective clients to your site and it will sell your services for you. See CustomUniversal Accounting® Website

Two Additional Practice Sets (Free Promotional Offer)
Practice makes perfect. The modules already contain practice sets for nine different businesses. With your purchase you’ll receive two more practice sets, giving you eleven in all. This will give you even more confidence and experience in various industries and the opportunity to work with additional types of clients.

Professional Bookkeeper Testing (Free Promotional Offer)
Certificate of completion (final grade greater than 65%)
Certified Professional Bookkeeper (with 90% or better grade)

Course Countries (US, Canada, etc)
Course intended for US, Canada, and anywhere people have accounting needs.

Professional Bookkeeper Guarantee
If, after completing the course, you feel the course didn’t live up to your expectation, simply return the materials to Universal, for a 100% refund of any monies paid.

Five Tips to Strengthen Your Client Presentations

How you first present yourself to that prospective client can make the difference between getting a new client or walking away empty handed. Here are five tips that will help to make the initial visit a positive one.

1.  Don’t overstay your welcome. Business owners/managers are swamped with work. Their time is valuable. Don’t take more than your fair share of it. Know your client presentation before you show up for an appointment, and don’t drag your feet following up with information your prospective client requests.

2.  Keep time on your side. If a call is taking longer than you thought and you’re worried about jeopardizing a major client at your next appointment, don’t just rush through your presentation. You may get out the door in time for your next appointment, but you may also blow your chance of being invited back to meet with this client. Be honest and admit that you underestimated the time the call would take, and ask whether you can return later that day or in the morning.

3.  Let it sink in. If the prospective client isn’t ready to commit on your first visit, give them time to consider your offer. Suggest that you will call back in a few days to answer any questions they might have.

4.  Listen up. Some owners/managers know exactly what they want and can explain it to you clearly. Others need a little prompting. Either way, listen to what they say. It’s up to you to deliver the accounting service they ask for or work with them to find the right fit for their companies.

5.  Build confidence. Always keep in mind that the owner/manager wants to make the right decision. You know that you are the right person for the job. Now, he or she must trust you before doing business with you.

Follow these simple techniques and each meeting with a prospective client will either get you a new client, or a respectful associate from whom referrals might come.

Other Articles about starting your business:


Selling the benefits of your bookkeeping service

Make your first impression count

Five Tips to Strengthen Your Client Presentations

Outsourcing your bookkeeping


Finding Clients near home

Find leads at networking events

Promote your website

The best marketing strategy: word of mouth

Get a new client every week

Trade shows can be a gold mine!

Using Words Which Motivate

Wouldn’t it be terrific if you could encourage prospective clients to conduct business with you by the use of specific words? Marketers know that the use of certain words create a response, while others are too passive. Entire books exist devoted to nothing but "Words that Sell". Some of these work exceptionally well when working with prospective clients to get them one step closer to agreeing to use your services.

Words that Get Results

So which words are motivators? The following words are considered to be the most persuasive in the English language by Yale University:

  • save
  • need
  • guarantee
  • easy
  • money
  • results
  • health
  • love
  • discover
  • safety
  • proven
  • and last, but by no means least, the word that all of us enjoy hearing – you.

Focus on Benefits

The secret of success here is to determine what words are important to your prospective client and then, rather than focus on what you feel they should know, focus on what’s important to them.

A simple strategy, which can be used to achieve this objective, is to ask the prospective directly what is important to him or her. Nothing could be simpler in understanding your client than simply asking them. Once your client has stated what they need most, you can then focus on the features of your service that best solve their problems.

An Example of Zeroing In On a Client Need

For instance, your prospect answers, “After a long day at the office, the last thing I want to do is keep books.” You now know what their primary motivator is for considering your services. Place the most emphasis on that benefit, since you already know that it matters most to them. Now apply action words from the list above to place as much emphasis as possible on those points.

Enthusiastically respond to your client, “Well, that’s where I come in. I can save YOU all those evenings, giving YOU more time to spend with YOUr LOVEd ones. Furthermore, it’s PROVEN that good accounting information can earn YOU more MONEY to boot! And, I GUARANTEE my work. If YOU’re not satisfied, YOU don’t pay — it’s that EASY.”

Words to Avoid

And while we’re talking about words, it’s a good idea to avoid the use of accounting jargon. There’s nothing more frustrating than participating in a conversation which is liberally sprinkled with accounting jargon that is totally meaningless to the prospect. In selling your service, you want to start from common ground you both understand. You build from there. Accounting jargon will not show how much you know. It will place distance between you and the client and can confuse them. People don’t want to be made to feel inferior or that they don’t "get it".

Let the client dictate their level of understanding of accounting terms. If they begin to use them to describe their business, you are normally safe to use those terms in continued conversation. Until then, keep your explanations to plain-english. Once you convey the benefits of using your service to your client clearly, you are well on your way to a sale. When you use terminology that makes you easy to understand, you make the prospective client feel intelligent. You give them confidence that your service will give them additional insight into their business and how to make it more profitable.

Furthermore, unless you are very comfortable with the client’s industry, avoid using industry jargon. Chances are, your client knows more about their industry than you do. Keeping conversation in clear, concise, everyday words avoids a client feeling they have to prove to you how much they know. Any feeling of insecurity in a client makes them uncomfortable. In his book "How to Win Friends and Influence People", Dale Carnegie places great emphasis upon making others feel important and intelligent. In your conversations with potential clients, you want them to think, "Oh! Now I get it!" If you are the one to make them feel that way, the sale is in sight.

Master Marketing Skills

In the course of a week, you run into potentially hundreds of small business owners that struggle to understand their books. They need the kind of service taught in the Professional Bookkeeper™ program. They just need someone to explain clearly to them what their benefits will be and that you can help them make sense of their business’ financials.

The Professional Bookkeeper™ program places its primary emphasis upon real-world small business accounting and bookkeeping, skills you can put to work right away. You will have an incredible edge in servicing your client’s business that is taught nowhere else. The Professional Bookkeeper program’s marketing module teaches you how to find paying clients easily. You will learn to service their accounts efficiently and keep your clients pleased with how your unique talents give them an understanding of their business that makes them more profitable.

Learn How the Marketing Method Taught in the Professional Bookkeeper™ Program Gets You Clients Fast!

Networking: Meetings Made Easy

“It’s who you know” takes on new meaning in today’s frenzied business climate. We all appreciate the value of networking, especially as it becomes harder to find the time and energy to develop the relationships that can boost our accounting practice. And as we grow more dependent on the technologies that help us do bookkeeping better (and faster), we interact less and with fewer people. What there is of our network is more valuable than ever.

How to Build a Network Of Potential Client

So how do you efficiently build your network? One way is to attend events sponsored by special interest groups that are specific to business, community, and personal interests.

Here are nine quick tips to help your network grow at meetings:

1. Make it your goal to learn about other people and have them get to know you.

2. Set a goal of attending one meeting per week. Look in your local newspapers, city weeklies, and Internet (ie, Chamber meetings) to find out when and where various networking groups meet. Log the meetings on your calendar.

3. Get to the meetings early. Introduce yourself to one of the officers or board members. Ask to be introduced to other attendees. If you’re uncomfortable as a newcomer at the meetings, remember that others there may also be nervous. You’re probably not alone. Take a deep breath, smile, and go for it.

4. As you greet a new contact, hand him or her your business card with your left hand and shake his or her hand with your right hand. Briefly explain what you do for a living before you ask, “What do you do?”

5. Keep your own business cards in one pocket and the cards you collect in another pocket. This will help keep you organized. Write notes on the person’s business card after your conversation with him or her. This will help jog your memory when you talk to that person in the future.

6. Be sincere about building relationships with the people you network with. Show them that you’re interested in them and what they do.

7. Decide how much time you want to spend with each person you meet. When you reach that limit, move on to someone else. Get to know at least one new person each time you attend a meeting.

8. Be patient. Don’t expect new contacts to become your friends right away. If people get the impression that you only want something from them, they won’t trust you and will shy away from you.

9. Dig for other networking opportunities. Ask people to recommend other meetings that they have attended.

Action After the Meeting is Key

After the meeting, organize the business cards you receive. On each card, write where and when you met the person. Categorize the cards by profession or industry. Flag the cards from the people with whom you want to spend more time right away.

Send a note that says, “It was nice to meet you. If I can ever help you, please let me know.” Clip an article that reminds you of something the person said (the Internet is a great resource) and fax it to him or her with a note that says, “Thought you might be interested in this article.” For instance, I’m often asked about tax saving ideas, so I’ll find an article dealing with that topic.

Refer the person to another contact that could help him or her with a business challenge. People appreciate that.

Additional Marketing Skills

Networking is an essential marketing tool, but there are so many other low-cost ways to find clients. You just need to know how to find the potential clients all around you. Module 4 of the Professional Bookkeeper program teaches you the secrets to quickly find great-paying clients.

Learn How the Marketing Method Taught the Professional Bookkeeper Program Gets You Clients Fast!

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