Moonlighting

moonlightingA Viable and Risk-Free Way to Launch Your Startup

A risk-free way to launch your own practice is by easing into it, moonlighting in your spare time.  This way you can continue to earn a stable income with your day job until you build a clientele that will sustain a full-time venture.

But before you get started, there are four rules you should follow:

1. Work on your business every day.  Once you decide to start your own business, it’s important that you schedule a set number of hours you will dedicate to your new business every day.  Whether it be 2, 3 or 4 hours, block them out on your calendar to ensure it gets done.  And remember that you should use some of those hours to build a solid foundation for your business, composing business and marketing plans that will increase your chances for success.

2. Don’t neglect your day job.  While you may be certain that your moonlighting efforts will soon enable you to quit your traditional job, remember that there’s a reason you’re launching your practice in your spare time; you need the money from your full-time job to support you until your practice is sustainable.  Until you submit your two-weeks’ notice, you should continue to be present and responsible at your current position.

3. Secure your family’s support.  It’s nearly impossible to run a successful business from home without your family’s support.  Not to mention, you will dedicate a considerable amount of your ‘down time’ to this new venture.  Be sure to discuss all the pros and cons together before making any decisions, because in a crunch you just might need to enlist their help in order to succeed.

4. Start saving money.  The uncertainty of self-employment can be paralyzing.  In order to steel yourself for that time, it’s a good idea to save money earmarked for those first few months when you’ll be testing your entrepreneurial spirit.  Making decisions out of desperation is not good for any business; padding your savings account will enable you to make sound decisions that are not based on fear.

Moonlighting is a great way to ease into a new practice.  By following these four simple rules, you will be prepared for a low-risk, high-return launch of your business.

The Universal Practice Builder (UPB) Program

Another way to ensure the success of your new practice is to effectively secure quality clients using proven marketing techniques.  The Universal Practice Builder Program was designed to train you how to market your practice to the right demographic in the right way.

This program offers the following:

  • A guarantee of $30,000 in new annualized billings in only 12 months
  • Tactical goal planning and setting
  • The generation of 15 to 25 qualified leads per month
  • Phone marketing instruction and training
  • Training in the benefits of newsletters and websites
  • 12 proven marketing strategies
  • Our iron-glad guarantee

Take the steps necessary to launch your own practice and be your own boss.  Allow Universal to help with the Universal Practice Builder Program.  Enroll today by calling 1-877-833-7909!

UA Announces New Website and Industry Database

abc-main-logoToday Universal Accounting announced the release of AB Tips, a new website offering a database of information for financial professionals.

AB Tips is a powerful training resource specifically designed for contract accountants and bookkeepers searching for industry information in manageable, bite-size pieces.  Subscribers can search Universal’s vast library and have immediate access to instructional videos, tutorials, webinars, and informational articles that will answer their every accounting, bookkeeping, QuickBooks, tax preparation and marketing question.

Each week new research materials will be added to ensure subscribers have access to timely information regarding the latest topics in the industry.  Universal hopes that AB Tips becomes a resource enabling financial professionals to excel in their careers as they receive guidance on day-to-day accounting and bookkeeping tasks.

Universal President and CEO Roger Knecht explains, “Success is not knowing everything but knowing where to get the answers to everything.  ABTips is just that, a resource providing short videos addressing topics in accounting, bookkeeping, tax, QuickBooks, etc. With your subscription to ABTips, you will have access to the information you need to excel in the accounting profession.”

Universal will continue to offer their traditional training programs enabling students to master and certify in specialized subjects like bookkeeping, tax preparation, QuickBooks and marketingABTips was designed as an everyday resource for professionals looking to maintain a competitive advantage and offer stellar services to their clients while becoming the premier financial provider in their area.

For over thirty years Universal Accounting Center has offered premier training to professionals looking to provide financial services to small businesses.  And our training helps students develop not only crucial financial skills but also the marketing know-how to help promote those services.  Skills are taught through patented online coursework, allowing students to learn at their own pace. In August, 2006, Universal Accounting® debuted on the Inc. 500 list of fastest growing private companies in the United States. More information about Universal can be found by calling 1-800-343-4827 or visiting www.universalaccountingcenter.com.

Making Your Meetings More Productive

meetingProfessionals everywhere are destined to participate in meetings at one time or another, whether they be with coworkers, clients or associates.  But many organizations go overboard.  The truth is, meetings can be streamlined to ensure productivity.

In a recent Entrepreneur.com article, author and entrepreneur Craig Concotta shares “6 Ways to Make Sure Every Meeting is a Productive One.”  Here we share 4 of his suggestions that could streamline meetings while simultaneously increasing efficiency:

1. Set and send the agenda in advance. A meeting agenda provides attendees with a list of topics to cover and objectives to accomplish.  Distribute the agenda before the meeting so that attendees can prepare for the meeting and their participation beforehand. 

2. Start your meeting on time. Most people dread meetings because they are not run effectively.  When meetings don’t start on time, they usually don’t end on time either, and that can throw off a professional’s entire day.  Ensuring that your meetings always start when they’re supposed to demonstrates respect for everyone’s time.

3. Make sure the right people are in the right meetings.  Sometimes meetings become drawn out when too many individuals have been invited.  Suddenly you have a handful of people submitting input and feedback when it’s not their place.  Only invite those who are crucial to the agenda, and send a follow-up memo to everyone that should remain in the information loop.

4. Meetings should be the right length.  Concotta suggests, “I have always felt that a great meeting should be as long or as short as it needs to be.  If you are good about setting an agenda with clear outcomes you will know when a meeting needs to end.  If you can get done in 28 minutes when you thought you needed 60 minutes, fantastic.”

Meetings can be a valuable resource that provides you with crucial information that can propel your practice forward.  However, that can only happen when your meetings are effective.  Applying the above tips will enable you to cut back on unnecessary meetings while ensuring that those meetings that remain are more productive.

UAC’s QuickBooks Training Program

Earning a Professional Designation is Good for Your Professional Reputation

Whether it’s enhancing your skill-set with a current employer or distinguishing yourself by building credibility with your own clients, the QS designation will stand as proof of your expertise.  To earn this QuickBooks designation you must complete the Professional Bookkeeper’s Guide to QuickBooks (PBG) and pass the final exam with a score of 90% or higher.  And just like that, you receive professional certification!

Additional Benefits

In addition to the skills you acquire in completing the PBG, you will also receive the following:

  • Thorough and complete training on the latest and greatest version of QuickBooks Pro
  • 6 months’ worth of access to our experienced, qualified QuickBooks professional accountants and CPAs to answer your questions
  • Accounting 101 Review
  • 30 hours of Continuing Professional Education (CPE) in most states
  • A 100% money-back guarantee
  • A valuable addition to your reference library

The PBG offers the most competitive QuickBooks training on the market.  Master QuickBooks and become the premier QuickBooks consultant in your area.  Call Universal at 1-877-833-7909 and enroll in the Professional Bookkeeper’s Guide to QuickBooks today!

 

Resource

Cincotta, Craig.  “6 Ways to Make Sure Every Meeting is a Productive One.” 11 February 2015  Entrepreneur.com

Tips for Entrepreneurial Success

follow-upLaunching your own business can be tricky, and sometimes it may feel like you’re stumbling through the dark.  That’s where free advice can be helpful, especially when it can help ensure your fledging business is a success.

In a recent Entrepreneur.com article, author and entrepreneur Timothy Sykes shares “6 Timeless Strategies to Drive Entrepreneurship Success.”  Here we share three of his tips:

  1. Study the Competition.  How many accountants are currently in your area?  Can the market sustain another independent contract accountant?  Who would your target market even be?  What services are currently being offered and how can you capture the market by enhancing yours to beat out the competition?  Is there a niche that’s currently being neglected that you could take advantage of?  You can improve on your research by actually talking with other accountants, potential customers, and professionals you respect and admire, providing you with valuable feedback that can inform the way you manage your practice.
  2. Conserve Cash.  As Sykes explains, “Entrepreneurs should be as conservative with their money as possible to be able to deal with any rough patch that arises. Conserving several months’ worth of operating expenses in the bank will help you survive most unforeseen circumstances.”
  3. Listen to Customer feedback and adapt. You must take the time to gather feedback regarding your customer service and your service offerings, both before you launch your practice and after you’ve been in business for a while.  They can best inform you on how to improve your approach so that your business can become the premier accounting service in the area!

The Universal Practice Builder (UPB) Program 

Increasing your clientele is one key to a thriving practice.  And if you’re looking to attract more clients, we have the perfect program for you!

The Universal Practice Builder Program is designed to train you how to promote your practice in order to experience significant growth and profitability.  This program offers the following:

  • $30,000 in new annualized billings in only 12 months
  • Tactical goal planning and setting
  • The generation of 15 to 25 qualified leads per month
  • Phone marketing instruction and training
  • Training in the benefits of newsletters and websites
  • 12 proven marketing strategies
  • Financing options

Build a stellar practice by enrolling in this program today!  Call 1-877-833-7908 to begin experiencing true entrepreneurial success!

Resource

Sykes, Timothy.  “6 Timeless Strategies to Drive Entrepreneurship Success.”  4 February 2015  Entrepreneur.com

6 Cost-Effective Marketing Tips

 marketing-budgetIf you’re like most small business owners, marketing doesn’t come easily.  Your talents reside in providing bookkeeping and other financial services, and trying to figure out how to better promote your practice may be giving you’re a headache.

It doesn’t have to be that difficult or that expensive.  Here are 6 quick, inexpensive, and effective marketing strategies that will help you increase your clientele while still getting a good-night’s rest:

1. Network. Anyone can be a potential client; anyone can refer your services to friends and family.  Anywhere you go, including the grocery store and the local daycare, can provide a networking opportunity. And don’t forget your local chamber of commerce and small-business associations. The more you reach out, the greater your prospective client pool becomes.

2. Cross Promote. Perhaps you’ve networked with someone who offers services that complement but don’t compete with yours (for example loan officers, insurance providers and financial planners).  You could partner with such individuals to cross promote one another’s services.  Agree to display their business cards and flyers if they do the same for you.  For no cost, you’re exposing your services to a solid pool of prospective clients.

3. Hold free seminars. You could acquire as many as 10 qualified clients each month in only a few hours of your time.  When you hold quality educational seminars providing free QuickBooks advice or accounting tips, you use a leveraged marketing strategy that enables you to promote your business more with less time.  With an average attendance of 20 to 25 people, you accomplish more in two hours than you would spending 8 hours on other less effective marketing techniques.

4. Become the main event. Consider presenting at conferences, creating a booth for local events, or teaching community classes in bookkeeping.  All will give you great exposure, circulate your business card, and build your reputation as a qualified financial professional.  Be sure to have a pamphlet or brochure on hand that describes your services and provides free and useful business tips.

5. Donate your services to charity auctions and raffles. Chances are those who can afford to bid on such items could also provide you with good referrals, not to mention participating in such events is a great way to promote your practice and display your contact information.

6. Offer current clients incentive for providing referrals. Jim Rohn said, “One customer, well taken care of, could be more valuable than $10,000 worth of advertising.”  If your current clients can refer more clients your way, imagine all that you’re saving in advertising costs.  These valuable referrals are worth far more than the discount or complimentary services you can offer in return.  Consider providing a free service or giving them a significant discount on future services.  This not only provides incentive to refer friends and family your way, but it gives these clients just another good reason to stay with you.

UAC Can Help You Better Market Your Services

Building and growing your own practice requires exceptional marketing skills. Most financial professionals find that promoting their businesses doesn’t come naturally.  However, when you enroll in the Universal Practice Builder program, you will learn 12 proven marketing strategies, create a customized marketing plan and be taught a system that will generate 15 to 25 qualified leads per month.  Not only that, but we guarantee that after learning and applying the principles taught in the UPB, you will earn at least $30,000 more in annualized billings in just 12 months—that’s 17 times the cost of this course!  Talk about a significant return on your investment.  Call 1-877-833-7908 to enroll now!

 

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