Starting up an accounting business can seem like an excellent idea, you understand the market and you have something in you that wants to push this forwards and make your idea a reality. The best advice we have is to not let go of that feeling. It can be hard in the current market to do, but if you do, you have a wealth of opportunity right in front of you (pardon the pun). We are here to show you exactly how to market and brand your start-up accounting business for free online.
The biggest deal for a new accounting business is their website. You have to be on point with everything otherwise customers will not trust you and go with a different server. Ensure that your links work, your pages load and that your instructions are clear. Have a no-nonsense voice for your brand that gets right to the point and answers the questions of people visiting your site before they even ask them.
If you can be ahead of the game with your website then you are half way there. If you need a solution to be online, consider these template websites for accounting professionals. Ensure that everything on your website is cohesive. The colors, your business name and logo. Every page needs to be professional and relevant.
Ensure that the usability of your website is second to none. People want to understand the site without instruction. Setting up an account and using the site comes secondary, though is still supremely important. But first you need to get your branding on point.
Create a brand that is professional, all-knowing and approachable. Have a huge FAQ section with relevant questions and a brand voice that people can rely on.
Create a name for your business that evokes heartfelt trust while at the same time being strong and dependable.
Create a logo for your business that works in the world of finance. Choose colours that evoke trust, dependability, power and thoughts of money. Use elements like triangles to show power and squares to show dependability. Make your logo so rich that it gets customers feeling like they can get wealthy just by clicking on it. Then use it everywhere.
We have access to an excellent logo creator with many templates and elements you can use; check it out at www.logocreator.io.
Be active in publishing about your accounting business. Use social network sites as a springboard to gather people who are interested in the world of finance or small businesses that might want to use your services. Join Facebook groups and trawl LinkedIn for possible custom. Get Tweeting and try to get famous people responding to your tweets.
On your social pages, post content daily. You can create brilliant Infographics here, which can give information on finance and accounting to get more people interested in your business.
You should also get making videos. These can be a great way to access as many people as possible. Create short videos that capture people’s attention in the first two seconds. Brand them with your logo and keep them interesting, informative and dependable.
Starting an accounting business will be stressful. It can mean a lot of hours on the computer feeling like you are getting nowhere. There is a lot of competition out there too, it can be a struggle to get yourself seen.
Do not give up. You can do this. But take breaks. Running a small business can take over and before you know it you are working longer hours than you did in the office. This is great short-term and you will probably love it, but after a while it can take its toll.
Ensure you have days off per week and hours off each day to spend eating, exploring and doing the things that made you want to set out on your own in the first place. This will shine through in your business management and is important.
Don’t go it alone
Always remember, with Universal Accounting you can also be in business for yourself but not by yourself. Check out how and meet the Universal Accounting team here!