How to Market and Brand Your Start-Up Accounting Business for Free Online

Starting up an accounting business can seem like an excellent idea, you understand the market and you have something in you that wants to push this forwards and make your idea a reality. The best advice we have is to not let go of that feeling. It can be hard in the current market to do, but if you do, you have a wealth of opportunity right in front of you (pardon the pun). We are here to show you exactly how to market and brand your start-up accounting business for free online.

 

Website

 

The biggest deal for a new accounting business is their website. You have to be on point with everything otherwise customers will not trust you and go with a different server. Ensure that your links work, your pages load and that your instructions are clear. Have a no-nonsense voice for your brand that gets right to the point and answers the questions of people visiting your site before they even ask them.

 

If you can be ahead of the game with your website then you are half way there. If you need a solution to be online, consider these template websites for accounting professionals. Ensure that everything on your website is cohesive. The colors, your business name and logo. Every page needs to be professional and relevant.

 

Ensure that the usability of your website is second to none. People want to understand the site without instruction. Setting up an account and using the site comes secondary, though is still supremely important. But first you need to get your branding on point.

 

Branding

 

Create a brand that is professional, all-knowing and approachable. Have a huge FAQ section with relevant questions and a brand voice that people can rely on. 

 

Create a name for your business that evokes heartfelt trust while at the same time being strong and dependable.

 

Create a logo for your business that works in the world of finance. Choose colours that evoke trust, dependability, power and thoughts of money. Use elements like triangles to show power and squares to show dependability. Make your logo so rich that it gets customers feeling like they can get wealthy just by clicking on it. Then use it everywhere.

 

We have access to an excellent logo creator with many templates and elements you can use; check it out at www.logocreator.io

 

Be Active

 

Be active in publishing about your accounting business. Use social network sites as a springboard to gather people who are interested in the world of finance or small businesses that might want to use your services. Join Facebook groups and trawl LinkedIn for possible custom. Get Tweeting and try to get famous people responding to your tweets.

 

On your social pages, post content daily. You can create brilliant Infographics here, which can give information on finance and accounting to get more people interested in your business. 

 

You should also get making videos. These can be a great way to access as many people as possible. Create short videos that capture people’s attention in the first two seconds. Brand them with your logo and keep them interesting, informative and dependable.

 

Self-Care

 

Starting an accounting business will be stressful. It can mean a lot of hours on the computer feeling like you are getting nowhere. There is a lot of competition out there too, it can be a struggle to get yourself seen.

 

Do not give up. You can do this. But take breaks. Running a small business can take over and before you know it you are working longer hours than you did in the office. This is great short-term and you will probably love it, but after a while it can take its toll.

 

Ensure you have days off per week and hours off each day to spend eating, exploring and doing the things that made you want to set out on your own in the first place. This will shine through in your business management and is important.

 

Don’t go it alone

 

Always remember, with Universal Accounting you can also be in business for yourself but not by yourself.  Check out how and meet the Universal Accounting team here!

Branding Your New Accounting Business On a Tight Budget

As an accountant, you know the importance of setting a budget and sticking to it. Starting your own accounting business will require a disciplined adherence to a budget, and one of the things you need to fit into that budget is branding. Your company’s brand is best described as how your customers feel when they think about your company. No matter what type of brand you’re going for, branding your company is the way you shape how those customers feel. Here are a few things to keep in mind when you’re branding your new accounting company while staying within a budget. 

First, the Name

Your new company has to have a good name that’s easy to say and remember and gives a potential customer an idea of what you’re all about. Many accounting firms just take on the names of their owners, and that’s an acceptable practice; it’s a sign of credibility in the industry and gives you some legitimacy. However, consider coming up with a different name that includes one of these keywords relating to accounting:

 

  • Accounting
  • CPA
  • Bookkeeping
  • Firm
  • Taxes

 

These words will help your online branding by helping your business rank higher on SEO, especially if you can find a way to include one or more of them in your company name. 

Create Your Logo

Your logo is an integral part of your brand. If you’ve branded correctly, seeing your logo should make your customers feel certain emotions, often without them even realizing it. Accountants usually have a professional type of logo; luckily, LogoCreator.io has a variety of templates for almost every industry, so you can make your very own logo without being too outlandish or unusual for the rest of the industry. People like to see some uniqueness, but you still want them to realize that you’re an accounting firm. 

 

Part of creating your logo is determining your company’s color scheme, another important factor that will help guide any promotional items you might have made to distribute, your website design, or even the interior of your offices. You don’t have to spend money in this step, but it is important to consider what colors you want people to associate with your company. Certain colors are also more or less associated with certain emotions; you can find out more about that here

Keep Your Marketing On Brand

Now that you have a name and a logo, you can start marketing your company. You will probably want to consider getting on at least a couple of social media platforms, and you might even consider starting a blog on various accounting topics. You have expertise that other people are looking for, and especially in this field, starting a blog can help build your reputation as an expert accountant. Blogs also give you a good amount of content to share on your social media profile, which helps drive traffic to your site. If people in your area are already used to visiting your site for valuable information, that makes them that much more likely to seek out your services too.

 

However, remember that your content and marketing should be on brand. This means you need to find a voice and tone for your posts, one that doesn’t clash with what you want your business known for. If you need help figuring out a good voice for your branding, you can find some helpful information at Column Five Media.

 

Branding really involves getting people to feel a certain way when they hear about or see your business. It’s the face of your company, and it should be something you put some thought and effort into. Branding your accounting business on a budget isn’t difficult; it just takes some thought and planning to get right. 

 

All of this complements the process to become the premier accounting firm in your area.

:Written by Kristi Horton

4 Practical Tips for Entrepreneurs With Children and Disabilities

Being a parent who is living with disabilities can come with some unique challenges, especially if you have dreams of opening your own business. Figuring out how to get your business and up and running is just one, but you also need tools that will help you balance the needs of that business with the needs of your family. Not to mention your own needs. If you’re a parent with disabilities who is looking to start your own business, these pointers can definitely help. 

 

Boost Your Business Skills With Online Trainings

 

Before you start your business, consider completing a few courses to help you better understand the process.  The online format will give you the flexibility that you need as a busy parent while providing you with leadership skills, self-awareness and self-confidence. All of which can be essential for establishing successful new business of any size. If you’re concerned about costs, know that there are financing options designed to help you. To further sharpen your prowess as a business owner, also consider taking an online accounting training from Universal Accounting School. 

 

Develop Flexible Plans for Your New Business 

 

With some training under your belt, you will be ready and competent to move to the next step and write a business plan. Business plans can be tricky for smaller startups, especially if you want to develop plans that you can actually use to fuel your success. As you start your general business plan, try to think about the needs and wants of your target audience, and then write with them in mind. Although details can be important, you should also try to keep this initial roadmap short and concise. As long as you have a few key elements, including a marketing plan, you should be all set to start your small business with confidence. Just like your overarching business plans, marketing strategies should be tailored to fit your target customers. Speaking of target customers, it’s also a good idea to ensure content is accessible, to connect with other folks living with disabilities.

 

Set Up Your Accessible and Functional Workspace 

 

Most first-time business owners end up working from home, at least in the beginning. Since you will be working from a home with kids around, organizing a home workspace could be a smart move for your productivity. Bonus productivity points if you can set this office up in a room or area of your home that is free from distractions and interruptions. A spare room with a door is always the best bet but if you’re short on space or need to keep an eye on little ones, setting up your workstation against a wall can also work. Depending on your needs, you may also need to design this space with accessibility features in mind. For example, opting for a desk that can be easily adjusted to varying heights can make home offices more practical for those who use a wheelchair and embossed labeling can help those with low vision keep workspaces organized.

 

Create Routines That Work for You and Your Family 

 

While working from home can provide the practicality and flexibility you need to care for your family, this sort of arrangement can also come with some challenges. Establishing clear routines and expectations for every member of your household can help reduce the stress of these challenges. So start with your family’s morning routine and work your way down from there. While structure can be key, it’s also helpful to find the right balance of flexibility and structure for your family’s needs. If anxiety starts creeping in, you may want to work in a few more breaks for rest, exercise and family time. Once you have a schedule worked out, post it in your family’s command center, so you won’t have to remind kids about to-do’s and expectations. 

 

Running a successful small business isn’t for the faint of heart. As a busy parent and someone living with disabilities, you’re already used to conquering challenges. So with time and knowhow, you can easily turn those skills into incredible assets for your new business! 

 

Photo Credit: Pexels

How to Become an Entrepreneur Without Quitting Your Day Job . . . Yet

There’s plenty of reasons why one should consider becoming an entrepreneur. For one thing, the prospect of being one’s own boss is extremely compelling, as are the flexibility to do what you wish with your time and the freedom to work wherever you want. For another, it can also be quite a grand adventure as you will undoubtedly learn countless lessons, both good and bad, as you run and grow your business (or, heaven forbid, fail at it). 

But of course, not everyone has the luxury, resources, and even courage to plunge head-on into entrepreneurship. For most people, taking baby steps and testing the waters is a lot more preferable, if only to keep a steady income from employment and other sources coming in. So if you’re not quite ready to give up your day job just yet, but also want to find out if you’re cut out for the exciting new world of business, here are some of the best tips.

Know what you want to do.

First thing’s first—before starting a business, it only makes sense to know what kind of venture you want to go into. Choosing the right business for you is, therefore, a crucial step, which is why you need to spend some time with your thinking cap on.

Many people go into business because they’re chasing a passion. While this can potentially work, the reality is, it can also be a mistake. This is because as you’re faced with the myriad responsibilities of running a business, you could invariably find yourself veering further and further from something you love; hence, extinguishing that flame and, subsequently, the motivation. 

Possibly a better way of going about it is by starting a business based on what you’re good at. For instance, perhaps you’re an accounting professional or a marketing person or a technical writer. You can easily leverage your core skills and offer them as services because you already know the nitty-gritty. 

Start part-time.

Again, quitting your day job may not be an available option for you at the moment, but don’t let it stop you from pursuing the business you had in mind. These days, the gig economy makes it possible for just about anyone to go into business for themselves by offering their services part-time. And best of all, it’s easy enough to get started, too. There are, in fact, several online job boards where you can create a profile and connect with potential clients, which is undoubtedly a great start.

On the flip side, the part-time, gig economy works to your favor, too. For instance, running a business means that you’ll need to stay on top of your financials, which can be a challenge, if you’re not well-versed in accounting. Thankfully, you don’t need to hire someone full-time (and pay employment taxes) to take care of your accounting needs, as you can easily hire a CPA through a job site like Upwork—that is, someone who’s qualified in accounting practices and tax laws and well-versed in QuickBooks and other accounting software.

Have the right setup.

Finally, in order to really get your business off the ground, you’ll want to make sure that you have the right setup and tools to operate. This will, of course, vary. If you’re a bookkeeper or a copy editor or a coder, for example, you will undoubtedly need a good computer and maybe even a home office.

Starting a business for the first time can be daunting, but there’s really no requirement to go all out, all in. So go ahead and move at your own pace because success waits for those who move toward it.

Written by

Derek Goodman

From Ministering to Serving as an Accountant

For Clay Glassford life has purpose and meaning, who knew the adventure he would take when he decided to become an accountant. With a decision, hours of committed study he found the confidence to start his accounting business and has not looked back sense then.

Listen in as Roger and Clay discuss this journey and the impact it’s had on his life in a positive way.

Clay shares some tips and advice that applies to everyone starting and building a successful accounting & bookkeeping business.

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