Mitul Mehta, From a Kid Who Loved Numbers To CPA

Although his parents wanted him to become a doctor or lawyer Mitul Mehta was drawn to numbers. Imagine writing code before you were a teenager.

Although Mitul receeived his degree in accounting his career path went the route of technology and consulting. Imagine that background leading up to his wife starting her business and asking him to take care of the books.

Now Mitul has a thriving accounting business offering traditional accounting services coupled with technology and consulting.

Listen as Roger Knecht, president of Universal Accounting Center and Mitul Mehta (https://www.cpa-mehta.com/) discuss his business, the advice he has for others as well as the future of accounting.

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Donna Parsons, A career worth pursing, and now she has a successful bookkeeping business

Donna Parsons started young and walked the path to become an accounting professional. Following a traditional path she attended school to receive her degrees and then employment. Soon the desire was intense enough to act and start her accounting business.

First she started with a few clients supplementing her income and then it was too much to resist so she quit and went full-time. Now she is “all in” and things are good.

Donna is both happy and busy.

Take a moment and hear her story and what insights she has to share.

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Why Accounting Firms Need Influencer Marketing in their Digital Strategy

Times are changing. Even the most unexpected industries are adopting intricate digital marketing strategies. Because more and more businesses and accounting firms are realizing the importance of a solid online presence in raising awareness and attracting clients.

However, the saturation of businesses and various marketing ploys makes it hard for accounting firms to penetrate the online space and establish their brand. This, in turn, makes it harder for them to acquire clients.

This is where influencer marketing comes in, helping accounting brands, like yours, amplify their digital presence and get their message across to the right audience.

Most challenges companies face today have to do with a lack of communication between the firm and their clients. So getting the correct message across is extremely important. Some clients are not aware of the services offered, failing to retain information that they might need in the future. Most of them are focused on specific problems and fail to look at the bigger picture.

Your marketing strategy must integrate constant reminders about what you do and what you have to offer. However, the competition between accounting firms can easily drown your message. With the help of influencers whose voices are considered authoritative in the industry, you will be able to properly communicate your message and increase your audience retention.

Influencers are ordinary folks who create valuable content and have amassed a strong online following. Their authenticity, relatability, and honesty set them apart from traditional endorsers. For one, online users tend to trust influencers more than celebrities, relying on them for product recommendations.

Why should you integrate influencer marketing into your firm’s digital strategy?

Increase Brand Awareness

Expanding your audience reach can be made easier with the help of influencers. They have the credibility needed to convince your target market to take notice of your brand. With their voice of authority, their followers won’t only listen to them, but they will absorb your message as well. Followers will also learn to trust the influencer, which will eventually lead them to trust your firm.

Improve Audience Engagement

Sometimes it’s important to start conversations about your brand in order to have a higher chance of convincing your audience members to become your clients. Influencers can advocate for your brand by creating content that will resonate with your desired audience.

This will help improve your engagement and build a lasting relationship with your potential clients. It will also be easier for you to provide a better customer experience because your audience won’t hesitate to go to you when they need answers to their questions and solutions to their problems.

Boost Conversion and Revenues

While most influencers tend to focus more on fashion, beauty, and lifestyle, there is no reason why influencer marketing can’t be applied to the accounting industry. Influencer marketing has tremendous power when it comes to drawing the right audience and ushering in favorable results.

In fact, when done right, influencer-marketing content can deliver an ROI 11 times higher compared to traditional forms of marketing. It is one of the most cost-effective ways to promote your brand and achieve a good return on investment.

Final Notes

The nature of an accounting business is more formal than most industries. Therefore, it needs influencers who are credible, knowledgeable and respected in the field of accounting.

Most of these influencers are thought leaders whose knowledge not only stands out but is also authoritative in the industry. Teaming up with them to produce quality content can do a lot to enhance your firm’s reputation and solidify your place in the accounting circle.

Just remember to choose the right influencers who are relevant and suitable for your accounting business. Make sure that their vision and creative content are in line with your own firm’s vision, whether it is offering quality service or providing valuable information for potential clients. Otherwise, your efforts could go to waste because there will be a disconnect between your influencers’ followers and your own target audience.

To learn more about these principles and apply this in your business become a Profit & Growth Expert (PGE).

Infographic URL: https://www.smallbizgenius.net/by-the-numbers/influencer-marketing-statistics/

Why Bookkeeping Courses Lead to Great Work From Home Jobs

How a Bookkeeping Course Can Enable You to Work From Home

A professional bookkeeping career can be both lucrative and rewarding, especially if you take the time to investigate available bookkeeping courses online that could empower you to be your own boss and work from home. Every business in the United States, big or small, needs an accurate and detailed set of financial books. While many companies have in-house accounting teams, other businesses may outsource their bookkeeping to professional bookkeepers, many of whom work from home.

Whether you already work as a bookkeeper or want to start a new career, the right bookkeeping courses online can streamline your career path and help you build the accounting career you’ve always wanted. If working from home sounds like an attractive way to build your bookkeeping experience, consider how online bookkeeping courses can help.

 

Why You Should Consider Bookkeeping Courses Online

Establishing yourself as a professional bookkeeper and finding employment opportunities is more difficult than you might expect without the proper qualifications. Completing typical courses at a local school while maintaining your current job can be extremely challenging, especially if you have a family. Bookkeeping classes online can make it easier to obtain the qualifications for the type of job you want to have in the future; you can complete your coursework in a matter of weeks instead of months.

Online courses from Universal Accounting are streamlined and flexible enough to fit your current schedule, but robust enough to provide with the tools and guidance to build a professional bookkeeping business you can manage from the comfort of your home. The freedom and flexibility that come with working as a professional bookkeeper from home does mean more responsibility than you typically would have at a corporate accounting department or as an in-house bookkeeper for a local business. However, Universal Accounting offers a streamlined introduction to the tools and skills you need to manage your home bookkeeping practice effectively.

Time is another critical factor for many modern accounting professionals. Bookkeeping classes online from Universal Accounting offer you the ability to complete your Professional Bookkeeper certification in weeks instead of months, further streamlining your career path and making your services more attractive to potential clients.

 

Benefits of Working From Home

Modern technology has made telecommunication more feasible than ever before for professionals in various industries. This new trend of remote work not only allows employees to enjoy more flexibility in their day-to-day work, but also provides employers with a vastly larger pool of talented individuals who can work remotely. Bookkeeping is no different, and many professional bookkeepers are opting for working from home in lieu of traditional employment with a nine-to-five schedule.

The accounting world will continue to grow and provide invaluable services to countless other industries, but the professionals working in the accounting industry will forge new career paths and develop new ways to work on their own terms. Remote work can be incredibly rewarding with the right training and guidance. If you to pursue a career in professional bookkeeping but do not relish the thought of a nine-to-five shift in an office setting, developing your own bookkeeping practice from home could be the ideal solution. Working from home as a professional bookkeeper offers several tangible benefits:

  • Flexibility in your workdays. You get to decide what days you work, how many hours each day you want to work, and when you want to take off. There’s no need to navigate paid time off rules or use up vacation time when you need a break; simply let your clients know when you’re available.
  • Freedom to be your own boss. Working in any type of corporate structure can feel oppressive at times, and micromanagement from supervisors can diminish enthusiasm and degrade the quality of any professional’s work. When you are your own boss, the responsibility of fulfilling your clients’ needs comes with the ability of completing your work on your own terms.
  • Easier work-life balance. Working from home is especially beneficial to young professionals with families and young children. You could potentially save thousands of dollars each year in childcare costs by working from home while caring for your kids.
  • Minimal overhead. All you need to run a successful bookkeeping practice out of your home office space, a comfortable place to meet with clients if you plan to have face-to-face meetings, and the ability to manage your own business finances and marketing. You won’t need to worry about interviewing, hiring, training, or payroll for additional staff until your business grows large enough to need them, and only if you want them.
  • Virtually unlimited potential to grow your practice. Do you prefer a small, easy to manage list of dedicated clients or do you dream of building a full-fledged accounting company of your own? Bookkeeping courses online can empower you to grow your business in almost any direction.

Flexibility and freedom are the biggest benefits to working from home in any field. Professional bookkeepers who complete the online classes available from Universal Accounting not only obtain the certifications they need to attract new business and serve their clients effectively, but also the tools necessary for attracting new clients, managing their operating expenses, and growing their practices.

 

Enhance Your Professional Bookkeeping Career With Online Courses

Universal Accounting offers a multi-module program aimed at providing students with Professional Bookkeeper certification and a full range of tools to empower them for the future. Working from home not only offers comfort and convenience for everyday work but can also become the groundwork for a successful and lucrative business in professional accounting services.

Whether you plan on building a comfortable side job for extra income or want to take your home bookkeeping business to the next level and grow your own accounting firm from the ground up, the online courses available from Universal Accounting provide you with the tools you will need for professional bookkeeping success.

Universal Accounting provides a streamlined Professional Bookkeeper course that provides you with the certification and training to attract and retain new business as well as guidance for marketing your business, managing your operating budget, and developing new techniques for handling customer issues. If you’re interested in a flexible and robust Professional Bookkeeper certification course you can take online, contact Universal Accounting today at (877) 833-7909 for more information.

Why Accounting Courses Lead to Great Work From Home Jobs

Accounting Courses Can Pave the Way to Working From Home

Accounting is one of the most crucial industries in the United States. Every company, big or small, has some kind of in-house accounting department or outsourced accounting services to professional accountants or accounting firms. Recently, accounting has grown more flexible as telecommuting technology has made remote work more feasible for many accounting professionals across the country.

If you have worked in a corporate accounting department, want to start an accounting career with a big company, or want to develop your own accounting business, online courses can streamline your career path. Universal Accounting will arm you with the training and tools you will need to build a successful career. We offer a full range of accountant courses online that can help you build a career or advance your existing career path faster than you might expect. You could also develop the skills you need to start your own accounting business and work from home in a fulfilling and lucrative career.

 

Why Work in the Accounting Industry?

No matter how other industries evolve over the next several decades, every business will always need professional bookkeeping, tax preparation, and business accounting services. As more companies outsource their accounting needs rather than develop in-house accounting departments, independent accounting professionals are uniquely positioned to cultivate strong careers, offering accounting services to clients of all sizes, from other independent contractors to local businesses of varying sizes.

If you are interested in augmenting your accounting experience so you can start your own business, accounting courses online can become the groundwork for a successful career. This is especially true if you are interested in being your own boss and working from home. Remote work is easier to manage than ever before thanks to the variety of communication and project management software available today.

 

Learn and Work From Home

Working from home offers an unmatched level of freedom and flexibility, but it comes at the price of managing your own business affairs. Unlike working in a corporate accounting department, a home-based accounting professional will be responsible for drumming up your own business, maintaining a client base, marketing your business, and managing your own operating expenses. However, the work you put into it will be well worth it, and accounting classes online from Universal Accounting can provide the certification, training, and additional tools required to build a lucrative and rewarding career as a professional accountant.

You might wonder how to go about earning the accounting certifications you need as well as the business training to manage a home-based accounting business effectively. Universal Accounting offers accounting classes online that provide the tools and training to start a career as a home-based accounting professional.

 

Benefits of Working From Home

Working from home is an attractive option for professionals in several industries. In the accounting world, working from home means freedom and flexibility, and some surprising benefits you may not have considered:

  • Working from home means doing your work on your own terms. While you need to fulfill your clients’ needs to their specifications and fulfill your legal and regulatory obligations, you generally do not need to worry about invasive micromanagement and other common complaints of the corporate world when you operate your own accounting business from home.
  • Working from home in a one-person operation means there is no need to worry about interviewing, hiring, training, payroll, or any of the other considerations that come with hiring staff.
  • You can grow the business as you see fit. Do you want an easily manageable small list of clients for a steady stream of extra income, or do you have a vision of growing your one-person operation into a full-fledged accounting business in the future? When you work from home, you decide how much work to put into running your business and how much you want it to grow.
  • Manage your personal life more easily. When you work from home, there is no need to worry about commuting or dealing with stressful office dynamics. Save money on childcare costs if you have young children by watching them yourself and spending more time with them while you work from home. You can also take vacation time whenever and for however long you want, just let your clients know about your availability when you need to take some time off.
  • You’ll have minimal operating expenses. You will need to have a comfortable space to work, the software necessary to complete your clients’ projects, and a space to meet with clients in person if you plan to take client meetings in your home.

Working from home can be an incredible experience. It keeps you flexible enough that you can use your experience working from home to augment your resume if you ever decide to pursue a position with a big company or work outside of the home in another capacity. Online courses can streamline the certification process and equip you with the skills and tools to navigate the professional accounting industry successfully, regardless of what your career plans might entail.

 

Enhance Your Career With Accounting Courses Online

Many people who work from home cannot imagine returning to nine-to-five positions and thoroughly enjoy being their own bosses. If this sounds like the type of working arrangement that would work for you, consider the return on the investment you could see from taking accounting courses online. Instead of juggling a traditional classroom schedule at a local school with your existing work and family schedule, Universal Accounting offers robust, streamlined accounting courses you can take online.

When you choose Universal Accounting to start your home accounting business, you will have access to individual coaching, marketing guidance, and a comprehensive selection of courses that can enhance your accounting career and empower you with the tools to cultivate a successful accounting career working from home. You will have the freedom to take your career in whatever direction you choose, whether you dream of expanding into a larger operation or if you prefer to remain a one-person operation offering close dedicated accounting services to a select group of clients. If you are interested in working from home as an accountant, contact Universal Accounting today at (877) 833-7909 for more information about our accounting classes online.

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