Deena Kolb’s Turnkey Bookkeeping Business

Deena Kolb found a way to take what she enjoyed (bookkeeping) and make it into a business that allowed her to make money doing what she loved and help business owners. Listen in and hear her story. Understand what helped her become confident enough to start the business. See what you can do to do this “full-force” and get the clients you deserve. Uniquely she is now ready to retire so the story she tells is from starting to selling her company.

As part of this discussion she shares and brings up:

Deena shares that small business owners have more important things to do than bookkeeping. This is why she provides experienced and dependable bookkeeping services to small businesses. You work with her directly, one-on-one. As a certified Professional Bookkeeper, she takes care of the books so the business owner can get back to the job of running the business and generate profits! She is ready to help business owners succeed and reduce the stress and worries related to bookkeeping.

#1 Getting Started

Session #1 – Your Structured Business Coaching

  • Review questions from initial session email
  • UPDATE in the database the DEMOGRAPHICS Tab
  • Business Name
  • Establish goals
  • Where do they see their business in 6 months, 12 months 2-5 years
  • What are their expectations of the coaching process?
  • Do they have the copy of business license
  • Do they have copies of business cards
  • Complete Demographics in the database
  • Introduction of your role as their coach to get results
  • Importance of open honest communication
  • Introduce them to the “Score Card”
  • No reason to be offended. Sometimes our methods are bold and may come across as abrupt.
  • Importance of keeping scheduled weekly appointments. Cancellation needs to be with a 24 hour notice
  • What has been holding them back?
  • What makes them different from other bookkeepers/accountants/CPA’s? Start to help them realize their worth as a profit and growth expert.
  • Assignment to speak with 5 family members or friends and ask 5 questions about them. Bring those answers back and let’s discuss next week.
  • Read “The Greatest Salesman in the World”
  • Begin writing 30 sec commercial
  • Create a “Friends and Family” list
  • Speak to Cole about setting up their website and getting their contact info

Set appointment for session 2

Small Business Accounting is BIG Business

Accounting Student

Dear Friend:

Welcome to Universal Accounting® Center,

My name is Allen Bostrom CPA and I’ve been working and teaching accounting & bookkeeping students for over 30 years. In that time, I’ve gained a huge amount of knowledge about accounting and marketing accounting and bookkeeping businesses. As a accounting enthusiast, it is my goal to see that all my students are properly cared for and helped, so I’d like to share my knowledge with you, free of charge.

Feel free to browse the links on this site for more information about creating your own accounting and bookkeeping practice, or signup for our weekly newsletter and accounting email course below, where you’ll receive one to two lessons per week in your email box.

In my FREE Mini course, You’ll Learn:

Check box Why Accountants are in High-Demand
Check box Why Small Business is a such a Profitable Niche Market
Check box Tips for setting up a Your Own Accounting Practice
Check box Why a Four-Year Degree is Not required
Check box How Universal’s Professional Bookkeeper™ Program can help you earn $30-60 an hour in your spare time.
Check box Free videos how to Promote Your Practice
Check box Learn how Universal’s Support Programs to coach and help you achieve business success and answer your questions along the way.
Check box What our graduates are saying and what is our Iron-Clad Guarantee.
Check box Much, much more!

Yes, Allen! I Want to Learn the Secrets of Start a Successful Accounting and Bookkeeping Service that will let me escape and live the Life I want.

Send Me My Free “Accounting & Bookkeeping”
Email Course Today!


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A confident business woman stands ready to change her life.Start a Practice YOU Can Count on:
Your Own Accounting Practice

There are few things in life you can count on, especially when it comes to your career. But if you’ve always wanted to start your own accounting practice, you couldn’t have picked a better path. Within two months you could start your own business, a business you can count on to bring you professional satisfaction and a plush new lifestyle for you and your family.

Accountants: A Service in High-Demand

For over a decade the demand for accountants and bookkeepers has been increasing. Brent Inman of PricewaterhouseCoopers said, “It’s clearly one of the hottest markets (for accountants) that I’ve seen.” Consider the accounting forecast recently released by the US Department of Labor. For years Universal Accounting Center℠ (UAC) has proudly shared prior reports that by 2008 accounting jobs would increase by 20%. That great forecast has been extended to 2014! They predict “Employment of accountants and auditors is expected to grow faster than average for all occupations through the year 2014. As the economy grows, the number of business establishments will increase, requiring more accountants and auditors to set up books, prepare taxes, and provide management advice.” The future is bright for freelance accountants!

A Lucrative Niche Market: Small Businesses

Over 85% of the opportunities in the accounting field are within small businesses. In fact, Universities prepare their students for corporate accounting which doesn’t address small business needs. And more than 50% of small businesses fail within the first five years, and much of that failure can be attributed to lack of accounting expertise. Those small business owners need an accountant who can address their small business accounting needs. Imagine contributing to the success of local small businesses, which will build your own community while providing you with job satisfaction and security. As you focus on small-business accounting you cater to a niche market in great need of your services.

You CAN Start Your Own Accounting Practice

There’s no time like the present to start your own accounting practice. Perhaps you have fantasized about being your own boss, working as little or as much as you’d like, calling the shots, and catapulting you and your family into a new and improved lifestyle. And luckily, you’re zeroing in on a profitable business opportunity. Of all the home business options, a Bookkeeping and Accounting practice is considered by some to be one of the best. In fact, Paul and Sarah Edwards, authors of The Best Home Businesses for the 21st Century, rate a bookkeeping service as the “Best of the Best” home-based businesses.

There are many reasons why an accounting practice makes so much sense. Here’s a list of some of those reasons:

  • Every business is required by law to keep books
  • You can earn a good living (the average client will bring in about $300 per month)
  • It’s an inexpensive business to start (you probably have most of what is required right now)
  • No expensive equipment is required
  • You can make money doing what you enjoy
  • You can work anytime, any place
  • Rented office space is not required
  • Inventory is not required

A Four-Year Degree is NOT required

But I don’t want to put my life on hold while I take four years to get a university degree. Is that the thought running through your mind? While performing accounting and bookkeeping tasks do require specialized training, accounting instruction does not have to take place on a university campus. Nor does it require a degree. You can learn all you need to know about small-business accounting in less than 60 hours with Universal Accounting Center℠’s (UAC) Professional Bookkeeper™ (PB) Program.

Get more information with our Mini Course

Universal’s PB Program Will Help You Start Your Own Accounting Practice

A laptop sits on a dining room table.This accounting course has evolved over the last 25 years into a comprehensive program in doing the day-to-day bookkeeping of a small business. The principles also apply exceptionally well to larger companies as our graduates have found. You not only get the theory taught in college, but you are taught by practical examples of real-world companies. From a bakery to a car lot, you will do books for 9 businesses and see how they are similar and how they differ. Our focus on small business accounting will give you the practical background you need to perform accounting for the majority of companies out there where few have the skills and training that you will acquire from the Professional Bookkeeper™ Program. Add to that the fact that you can complete the course on your own time and at your own pace and you have an ideal training program.

Get more information with our Mini Course

Why Train with Universal Accounting Center℠

In 1979, Universal Accounting Center℠ was created to provide training in real world situations. We devised a method of teaching small business accounting unlike anything else available. We have taught thousands of students how to work with small businesses, how to create systems of accounting for different types of businesses, and how to develop and market their own accounting service. We have also added a few basic concepts that can instruct anyone, with little or NO experience in the complete methods of accounting and bookkeeping.

Get more information with our Mini Course

The PB Program Will Also Help Your Promote Your Practice

At Universal Accounting Center℠ we are aware that most financial professionals, while at ease with numbers, are not as comfortable promoting their services. The entire fourth module of this program is dedicated to helping you market your practice so you can get and retain those high-quality clients your business needs. In that module you’ll learn how to promote your unique services in such a way that you edge out the competition and become the premier accounting practice in your area.

Get more information with our Mini Course

What Graduates Are Saying

But please, don’t just take our word for it. Read what other graduates are saying about the Professional Bookkeeper™ Program:

Just LOOK At What All These Students are Saying About Our Course and Newsletter!

“Taking the small business accounting course has been a great experience. I am starting my own business and they have also given me great information on getting clients and overcoming the anxiety that goes along with entrepreneurship. It’s nice to know they are here to help even when the class is over. “

Becci Williamson

“The best part was that it gave me the courage and confidence to start my own business, which has been a dream of mine for years. I quit a good paying job and already have 3 clients.”

Carole Christensen

“It was only a few months ago when I was wishing I had the expertise to start a small business and now, due to your training, I am seeing my wish fulfilled.”

Nathan Lee

“Now I do the accounting and tax work for about 25 companies and have more than doubled my earnings.”

Scott A. Ivins

This Mini Course Is Now Free For You!

Our weekly newsletter/mini course, called “The Accounting and Bookkeeping Tips Newsletter”, used to sell for $149. It is now available online, FREE to you. It includes “cutting edge” promotional tips and tricks on such things as:

  • Marketing tips and techniques that will bring you new clients
  • How to increase the performance of your website
  • Resources that will give you a competitive edge
  • Additional services that will add to your bottom-line
  • Enhancements in technology that will give you more power and freedom
  • Success stories from other students just like you
  • Shortcuts that will get your work done quicker
  • Reminders of upcoming events and deadlines
  • Accounting software improvements
  • and much more!

Subscribe to the weekly Accounting and Bookkeeping Tips Newsletter with hundreds of promotional ideas and tricks — FREE ONLINE — A $149 Value!

Learn Everything About Starting an Accounting Business That Will Bring You Freedom & Joy to Your Life For Years to Come!

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Allen Bostrom


Closing the Deal (Part Two of a Two-Part Series)

6 Steps for Turning Prospective Clients into Current Clients

You’ve made a good first impression and now you want to deliver your sales pitch and seal the deal. That may be easier said than done. But when you attend to the client’s needs and follow 6 simple steps, it can happen, and quite possibly, before the bill arrives.

1. Arrive early

It’s important that you properly set up your meeting. Most sales pitches are delivered over a meal; it’s a great way to lure prospective clients from their own businesses in order to discuss your services. In that case, you should ensure the restaurant is aware that your reservation is for a business breakfast, lunch or dinner. Give them your card before the clients arrive in order to avoid that awkward moment when the bill is presented. You can also determine seating at this time, which is important when meeting with more than one prospective client.

2. Build your professional relationship

Set the meeting’s tone by getting to know the client better before jumping into your pitch. Ask questions and listen to their answers. Just about everyone likes to talk about themselves, their families, their businesses, and even the weather. Exhibit genuine interest in your client’s life and you’re sure to build a solid base for your professional relationship.

3. Time your pitch

You want to avoid interruption and ensure adequate time to deliver your pitch. If you’re having breakfast, you don’t have much time and will want to start fairly soon. Lunch appointments are a little longer and you should wait until everyone orders before you start. Dinner appointments are the most leisurely and you should wait until everyone has finished their entre before you start talking business.

4. Ask the right questions

It’s important that you determine your prospective client’s needs. What are their current accounting needs? Do they already have an accountant? Are they satisfied with their current accountant? What services would they find most beneficial? The more you learn about their business and corresponding accounting needs the better equipped you’ll be to cater your pitch to align with their business objectives.

5. Emphasize benefits

Before you even practice your pitch try to take on your prospective client’s perspective. What would they most want from an accountant? While you probably offer everything from standard bookkeeping to payroll services, the client is more interested in how those services will benefit their business. It’s much more appealing to hear that you’ll help them cut costs and increase profits than it is to know that you can manage their accounts payable and accounts receivable.

6. Listen to and answer questions

This step is often overlooked. We can be so focused on delivering our pitch that we forget to listen to our prospective client’s questions and thoughtfully answer them. This will help you best determine what their deeper concerns might be. Often this is where the deal is sealed as the client comes to realize that you’re genuinely interested in what is best for their business.

Enhancing Your Sales PitchYou’ll be better equipped to seal the deal when you have a professional designation to back your experience and expertise. Not to mention, when you receive training in small business accounting, you will enhance your service offerings and become a full-service financial provider! What client wouldn’t want their tax preparer to become a one-stop shop for their financial needs?And when you enroll in Universal’s Professional Bookkeeper Program, you learn how to become a client’s Profit Expert, enabling you to contribute to a client’s profitability – a skill that makes your services invaluable. Imagine how that will enhance your sales pitch!Get started today! UAC has been training professionals like you for over 25 years. Benefit from our experience and expertise. Enroll now and gain the skills and confidence necessary to secure more clients and seal countless deals!

Hiring Employees

Complying with IRS Regulations

When you begin the search for employees, you must ensure that you complete all the necessary documentation in order to comply with IRS regulations.  The following are three tasks you must complete before adding someone to your payroll:

1. Ensure Eligibility to Work in the US.  To verify an employee’s ability to work in the United States, require him/her to fill out IRS Form I-9, Employment Eligibility Verification.  This government form, provided by the office of US Citizenship and Immigration Services, enables employers to determine whether an individual is authorized to work in the states.

2. Secure Social Security Number.  In order to complete the W-2 form, you must secure each employee’s name and social security number (SSN).  You can make a copy of the card for your own records, although this documentation is not required.  The IRS website offers the following clarification: “Do not accept an ITIN in place of an SSN for employee identification or for work. An ITIN is only available to resident and nonresident aliens who are not eligible for U.S. employment and need identification for other tax purposes. You can identify an ITIN because it is a 9-digit number, beginning with the number “9″ and is formatted like an SSN (NNN-NN-NNN).”

3. Determine Employee’s Withholding.    Each employee must submit a W-4 form, Employee’s Withholding Allowance Certificate, which you must keep on file.  This is where employees state their filing status and withholding allowances which determine the amount of income tax withholding from their paychecks.  The submitted form remains on file until the employee replaces it with an updated W-4.  As declared by the IRS, “If employees claim exemption from income tax withholding, they must give you a new Form W-4 each year.”  The W-4 becomes effective with the first wage payment following form submission.

While you may be aware of these regulations, your clients may not be, and failure to comply can cost them in the long-run.  Consider providing them with a tip sheet that notes these three tasks, or refer them to the IRS website for more information.

Universal’s IRS-Approved Tax Training Will Help Meet IRS Regulations

Universal Accounting recently announced its approval as an IRS Continuing Education Provider, enabling individuals desiring to become Registered Tax Return Preparers to fulfill their CE requirements through Universal’s self-study and online tax courses.

The IRS oversees the approval of all CE providers.  Because Universal’s tax training was already recognized as a sponsor of Quality Assurance Service (QAS) self-study courses after meeting the National Association of State Boards of Accountancy’s (NASBA) rigorous standards, the Professional Tax Preparer program was easily adopted by the IRS. Universal is happy to join the ranks of IRS-approved Continuing Education Providers and is confident that their tax training will enable countless graduates to advance their careers in the finance industry.

If you would like to learn how the Professional Tax Program can enhance your career, call Universal Accounting at 1-877-833-7909.

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