You may not think that social media marketing is a viable form of marketing for an accounting firm. Traditionally, accounting firms gain business via word of mouth, or via SEO and Google rankings, for example. However, social media can be a huge boost to your business, reputation, and customer base. We look at five simple tactics below, so you can improve your social media marketing for your accounting business.
1. Follow complementary businesses
A great tactic to use for any industry on social media is to follow complementary businesses. Ideally, the people you follow will be a well-curated list of similar businesses. Social media accounts that make sense for your business.
For example, you could follow the social media profiles of accounting software companies. Make sure you take time curating your social media following and only try to have relevant businesses and/or people who you follow. Also, regularly check your followers to remove any spam accounts as this can be detrimental to your reputation.
2. Provide free advice for people and businesses
While the main aim of your accounting business is to make money and get people to pay for your services, that doesn’t mean you can’t give advice for free! You could use your social media platforms like Twitter, Facebook, Instagram, YouTube and LinkedIn as a places to respond to queries, and give people general advice about managing their finances etc.
By doing this, you can boost your brand reputation and brand recognition. Be sure to incorporate logos and color schemes into your posts too (you can use logo design platforms to do this, for example). By offering help, and using your brand, people will start to trust your business and see you in a positive light.
3. Utilize popular trends with an accounting spin
Today, we have a craze of making subjects “trend” or become “viral”. This means that they become incredibly popular. Businesses often utilize these short-lasting trends to boost their own popularity by talking about them in their social media posts. It can be a highly useful method of promotion.
You could do this for your accounting business. To make it more interesting, you could reference popular trends, but place them in an accounting setting, or incorporate accounting-based humor into your posts (Yes, accountants can be funny!).
4. Provide social media-only discounts/promotions
Customers love promotions and discounts – regardless of the industry. To prompt social media activity and brand loyalty, you could consider providing discounts to social media followers for completing specific actions.
This could be something simple like holding prize draws. For example, you could hold a prize draw. To enter, each person has to like your Facebook page, share a post, and share it with 10 of their friends. The prize could be something related to your accounting business – like a 10% discount on the first year of accounting service. This helps promote your business but gives customers something valuable too.
5. Post reviews and comments to boost reputation
People are far more likely to use an accounting business if they can see the results and know the company has a great reputation. A great way to boost your reputation is to share real customer reviews and feedback about your business via social media which is referred to as “social proof”. Obviously, you must ask permission first, but positive customer reviews can be a great reputation booster.
We hope you have found this article useful! Accounting firms can easily make social media a viable marketing method to bring in new customers and to boost their brand reputation. The ideas we have listed above should help you do this!
For more information on how you can leverage your online presence to get the clients you deserve see how you can use technology to leverage and automate your marketing and sales efforts. You don’t want to miss this presentation, go here now!
Written by Roberto Malone