How to Learn Accounting without an Accounting Background?

When it comes to business concepts of sales, purchases, and overhead, the first thing that comes to mind is accounting.  Accounting aids in making informed and strategic decisions that help in businesses grow in the right direction and at the right time.

As a subject, Accounting may be considered quite tough to grasp as it requires meticulous financial recordings and tedious ledger management, coupled with complex concepts that need intensive practice. While this is true to some extent, learning accounting is not impossible as it is based upon basic math skills. With our comprehensive and easy-to-learn accounting guide, you can get started and manage your business details and finances or get your dream job.

 

Capitalize on E-Learning Programs and Online Courses

In this digitally advanced age, everything has evolved. Now ordering food is just a click away, entertainment modes have become immensely diverse, and even education has shifted to online mediums. So, why not avail the opportunity and get started with any of the e-learning programs offered by numerous well-known schools, universities and colleges.

Learning online is more convenient than the conventional college-going experience. The world is now a global village with no boundaries, and any prospective learner from any educational background can enroll in their desired e-learning courses. These online programs are well developed as per modern market needs, ranging from basics to advanced levels. Therefore, take advantage of the opportunity and build your skills by learning from famous institutions like The University of Michigan, Udemy, Coursera, MIT, and many more that too free of cost!

For accounting, the options are simple with courses like the following to consider:

Choose a Suitable Learning Method

Several learning options like online learning, YouTube videos, e-learning diploma programs, and onsite learning are available. But, every prospect has its pros and cons. One must pick the most suitable medium as per our requirements. So, before selecting any accounting learning programs, one needs to consider the following factors:

  • When it comes to learning supplementary skills like accounting, computer basics, language, or any soft skills, budget is one of the significant factors that impact the preferences of aspiring students. E-learning programs are very cheap, and most of the time, fundamental courses are less costly. So, select your desired lessons as per your learning requirements and budget.
  • Analyze and decide beforehand the key gains that you desire from your accounting course and keep track of your learning and professional outcomes even during as well as after the completion of your online course
  • Management is the most substantial aspect of after-college learning or supplementary education. So, organize your calendar accordingly to avoid any inconvenience.
  • Knowing your optimal learning style and habits is also crucial. Some people are good kinesthetic learners, while some are auditory or visual learners. So, select courses as per your learning styles to connect with like-minded peers. This approach will amplify your learning capacity manifold!

Follow the learning method compatible with your coveted outcomes, budget, learning style, and schedule.

 

Devote Time to Learning

Irrespective of the learning methodology you choose, devote ample time to it. Accounting concepts construct gradually, so investing enough time in deep learning each topic is crucial to building a conceptual foundation.  Avoid rushing while learning basics as a strong foundation needs clear concepts. Keep practicing accounting problems daily as that will enable you to progress toward your desired educational goal.

 

Concentrate on Real-World Application

Keep in mind that learning accounting equations and principles does not require memorization. Accounting is the game of practice, so always apply your understanding to real-world problems. For instance, online accounting courses incorporate a case-based teaching methodology that provides the students with an opportunity to take on real business problems and real-world challenges.

Furthermore, attempt to recreate scenarios that you might have experienced during the course of your career. Applying concepts and equations to subjective experiences can help learners connect with real-world problems and practical solutions. It is also significant to understand accounting is not something one can understand overnight; it needs time and repeated practice.

 

Do Network with Accounting Professionals

When we connect with the peers and professionals from our relevant field, it gives us more analytical and practical insights about the subject. Such communities not only help hone our accounting skills but also provide motivation and support. These accounting networks are supportive platforms for newbies as they have also experienced similar challenges in the past and are open to helping others through their accounting journey. Along with professional growth, accounting networks also develop a community spirit and sense of belonging amongst online learners.

 

Wrapping Up

Whenever we learn a new skill, the most notable aspect is to take control of that learning. Before taking on something that is not quite compatible with our educational background, degree, and experiences, we need to put aside the inevitable fear and be prepared to move outside our comfort zone.

Learning the fundamentals of accounting will not only help you diversify your skillset, boost your confidence and performance in organizations but will also assist you in making more intelligent decisions. Therefore, whether you want to supervise your finances or are interested in pursuing a book-keeping or an accountant job in your dream organization, learning and practicing the basics of accounting can help get you started.

Now, consider the perfect solution for you to excel in your accounting career and get paid what you are worth.

Author Bio: 
Maliha Safiullah is a Former Correspondent for 60 Minutes, Channel Nine Australia and is a published writer having worked as a Feature Writer for Dawn News, Pakistan.

Social Media Tactics – 5 Simples Methods for Promoting Your Accounting Business

You may not think that social media marketing is a viable form of marketing for an accounting firm. Traditionally, accounting firms gain business via word of mouth, or via SEO and Google rankings, for example. However, social media can be a huge boost to your business, reputation, and customer base. We look at five simple social media tactics below, so you can improve your social media tactics for your accounting business.

1. Follow complementary businesses

A great social media tactic to use for any industry on social media is to follow complementary businesses. Ideally, the people you follow will be a well-curated list of similar businesses. Social media accounts that make sense for your business. 

For example, you could follow the social media profiles of accounting software companies. Make sure you take time curating your social media following and only try to have relevant businesses and/or people who you follow. Also, regularly check your followers to remove any spam accounts as this can be detrimental to your reputation.

2. Provide free advice for people and businesses

While the main aim of your accounting business is to make money and get people to pay for your services, that doesn’t mean you can’t give advice for free! Good social media tactics are using your social media platforms like Twitter, Facebook, Instagram, YouTube and LinkedIn as a places to respond to queries, and give people general advice about managing their finances etc.

By doing this, you can boost your brand reputation and brand recognition. Be sure to incorporate logos and color schemes into your posts too (you can use logo design platforms to do this, for example). By offering help, and using your brand, people will start to trust your business and see you in a positive light.

3. Utilize popular trends with an accounting spin

Today, we have a craze of making subjects “trend” or become “viral”. This means that they become incredibly popular. Businesses often utilize these short-lasting trends to boost their own popularity by talking about them in their social media posts. It can be a highly useful method of promotion.

You could do this for your accounting business. To make it more interesting, you could reference popular trends, but place them in an accounting setting, or incorporate accounting-based humor into your posts (Yes, accountants can be funny!).

4. Provide social media-only discounts/promotions

Customers love promotions and discounts – regardless of the industry. To prompt social media activity and brand loyalty, you could consider providing discounts to social media followers for completing specific actions.

This could be something simple like holding prize draws. For example, you could hold a prize draw. To enter, each person has to like your Facebook page, share a post, and share it with 10 of their friends. The prize could be something related to your accounting business – like a 10% discount on the first year of accounting service. This helps promote your business but gives customers something valuable too.

5. Post reviews and comments to boost reputation

People are far more likely to use an accounting business if they can see the results and know the company has a great reputation. A great social media tactic to boost your reputation is to share real customer reviews and feedback about your business via social media which is referred to as “social proof”. Obviously, you must ask permission first, but positive customer reviews can be a great reputation booster.

We hope you have found this article useful! Accounting firms can easily make social media a viable marketing method to bring in new customers and to boost their brand reputation. The ideas we have listed above should help you do this!

To learn more, attend this webinar to leverage your online presence to get you new clients using technology and automation.  Register NOW!

Written by Dora Diaz

Customer Relationship Management Tricks for Running a Small Business

Customer Relationship Management (CRM) has changed the face of online business. People using it for their businesses have doubled their sales. People are of the view that CRM software and its strategies are only for large businesses. That is a misconception. CRM can help any business prosper, no matter what its size is. 

Rachel Miller says, “No business, whatever its size, cannot afford to ignore customer relationship management. At its simplest, it is a method of record-keeping that ensures nothing slips through the net. It could be a spreadsheet of contacts, a simple database, or a tailor-made system”.

CRM software will only be effective if you have the full knowledge about it. We are going to enlist the most effective tricks that are useful for running a small business, specifically an accounting business. (for more information watch this accounting specific CRM webinar)

CRM Strategy

CRM is not useful for a business if it is used without a plan. To make your business prosper, it has to be made a part of your overall business strategy. The company that is incorporating CRM needs to be clear about why they are using CRM. A perfect CRM strategy helps in boosting quality, cutting costs, and raising sales.

CRM Can’t Fix Everything

Tools that come with CRM software are effective, but these tools can’t fix everything. The problems occurring in the selling process are not because of the tools. People who are using these tools have to be on their toes. Employees need to be diligent, and then the tool will be able to do what it does best.

1. Update Customer Information

People who use CRM should be attentive and bring up to the current state of users’ information. If the user address, company name, contact method, and so are changed, the working group should note that quickly and report information.

2. Learn From Analytics

CRM helps in analyzing the trends and behaviors of customers. If a spike is recorded in the sales of real estate properties during a certain time, the business should manage to advertise as many real estate properties as possible on your website for the next year. If some email campaigns were successful, try to figure out the factors of their effectiveness and try to reproduce them.

Customer data should also be used to plan your marketing and sales pitches. Personal information of a customer can help a salesperson in closing a deal. Learn from your results; otherwise, CRM won’t be effective.

3. Automate Processes

Tools that come with CRM can help in reducing time-consuming and repetitive tasks. For example, when a new customer is added to the database, CRM will send follow-up emails; give promotions to keep your business at the forefront of their attention. 

4. Don’t Look for the Perfect CRM

There is no perfect CRM. CRM cannot fulfill your wishes; it is simply a tool that can help you achieve your goals more efficiently. In short, CRM is simply a tool, and how you execute it matters the most.  You must realize that not every person will get his desired results. Innovative ideas can bring your business customer satisfaction, minimum costs, and provide better customer experiences, but CRM strategies can fail if not executed correctly.

5. Use Mobile CRM

Cloud base CRM on mobile is a wise option. It allows you to access data from anywhere, anytime. Suppose if the sales representative is a creative person and is mostly out of the home. In that case, this will work very well because it will increase their productivity and access the customer information.

6. Focus On Processes Rather Than Technology

CRM is more about making customer-centric internal and external business processes in an undertaking. Represent the customer getting support flow. The structures are just those giving power and not an end in them.

7. Expert-Level Support

Training is essential for user acceptance. If your staff is not trained, they cannot use it effectively. User acceptance is the most crucial success factor for a CRM system. Invest in the training to achieve your business objectives.

8. Share The CRM Access With Your Team

Share the access to CRM software with the key members of your team so they can get benefit from it. For example, if it’s a client’s birthday, that information might be useful for the salesperson that is looking for a reason to reach out to that customer.

CRM keeps running history or activity logs on your records. That way, everyone who has access to the CRM can see the data of each customer.

9. Use Industry-Specific CRM

It is best to use a Customer Relationship Management (CRM) that is specifically designed for an industry as it will have more useful features. Therefore, if you have a small accounting, bookkeeping and/or tax business it is best to identify a CRM that is specific to the accounting industry rather than a generic one. Similarly, an Ecommerce CRM will be better for an eCommerce company, and so on.

10. Regular Housekeeping

Chances of redundancy are there even if your Customer Relationship Management is regularly updated. It is easy for duplicate entries to slip in or become out of date. Do regular housekeeping at least once a month to look for information that needs fixing. Housekeeping ensures that you and your team have reliable information on hand all the time.

11. Keep Task List Updated

CRM helps you to automate your processes. But it is also important to update the list of tasks that are automated. This is important for a business as the strategy of your business can change with time. 

12. Familiarize Yourself with the CRM

CRM is only effective if you have complete knowledge about it. We live in a fast-growing world; so many people don’t have time for reading guidelines or getting training. This results in sloppiness and non-effectiveness of your CRM.

Update your CRM periodically to incorporate all the new features. We advise you to walk up to the manager and get the training to use the new tools. Acquaintance with your CRM will keep your business organized.

Now You Know the Best CRM Tips for a Small Business

We have enlisted all the CRM tips that will help your business. Implementing every tip will certainly boost the sales of your business. It is the need of the hour. To stand out in this fast-paced community, your business strategies should be as creative as possible. 

Author Bio:

Ashir provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for Real Estate CRM

Why is Bookkeeping Important?

The absence of bookkeeping in a business is like a road without signs because you’re likely to arrive at a different place than intended. Any large business learned the value of financial records produced by bookkeepers is crucial for proper management.

Bookkeeping is essential to every business for both financial and legal reasons. Without record keeping, it is difficult to get a business loan, and impossible to do taxes. Even more importantly, without the information that bookkeeping provides, wise decision-making is tricky and can lead to disastrous conditions.

There is a close correlation of success with those that realized the importance of bookkeeping and those that did not. Those that thought bookkeeping was an unnecessary luxury judged the success of their business by the amount of money in their bank account. Their thinking was “If I have money, I must be doing well.” That assumption, all too often, caused them to always be in the “fire-fighting” mode of management. Unfortunately, a lack of a bookkeeping system would end disastrously for the owner, with mortgages on their home, and bill-collectors hassling them. It even led to bankruptcy too many times.

Certainly, bookkeeping does not guarantee success. Nor is it all that is needed. Yet it leads us to information that can help us make well-informed decisions. Allen Bostrom, in his book “In the Black”, states “You hear a lot about the importance of making decisions based on data. What I have learned is that decisions should be based on wisdom, not necessarily data alone.” He goes on by describing the Wisdom Pyramid which is a triangular shape with “Data” at the bottom and topped by “Wisdom”. In other words, data leads to information, information leads to knowledge, and knowledge leads to wisdom.

In summary, the difference between achieving entrepreneurial dreams and disaster for a small business owner is often based on their appreciation or lack of appreciation for the information coming from a bookkeeping system.

10 Reasons to Start a Solo Bookkeeping & Tax Business

Are you thinking about starting a tax services or solo bookkeeping business of your own? The time is right for entrepreneurs with these kinds of skills. Here are some of the reasons an accounting-related startup makes sense.

Clients Are Plentiful
No matter what niche of the wide field of accountancy you choose to specialize in, you will not be at a loss for customers. In every kind of economy, people who can keep accurate financial records, prepare individual or commercial taxes, or offer an eclectic menu of services are in high demand. The trick is deciding where your skills lie and what you enjoy doing. This is where solo bookkeeping comes in.

You Can Earn a Degree While Working
When you run a one-person solo bookkeeping enterprise, you make your own schedule. That means it’s much easier to earn a college degree even while working full-time. Many solo bookkeeping and tax practitioners use weekends and evenings for taking online or in-person courses, and pay all the expenses with a student loan from a private lender. Tuition and fees can add up, even if you’re just needing to add an extra year of credits to sit for the CPA exam. Private lenders offer competitive rates and their online applications easy to fill out.

Business is Year-Round
Because many individuals file their returns in April every year, there’s a misconception that the entire field of accounting is highly seasonal. Nothing could be more inaccurate. For example, among entrepreneurs, most filing is a quarterly affair. Many other in-demand services are enjoying year-round demand, like bookkeeping, tax planning, preparation of financial reports, loan applications, and countless more. Even the personal taxation season is much longer than it used to be in the days when the majority of citizens waited until the last minute to transmit their returns. In the digital age, when online filing is simple and quick, and when most working adults receive W-2s electronically, the busy season for preparers now runs for nearly four full months.

You Can Specialize in Tax Resolution
For better or worse, there are thousands of individuals and businesses that are facing huge bills from the IRS. Sometimes, their best hope is to get an OIC (offer in compromise) or one of several other settlements that prevents payment of the entire amount owed. This niche of the taxation services sector is highly specialized but also quite lucrative for practitioners who want to hone in on a narrow field of operation. And because there’s never a shortage who owe large sums in back taxes and penalties, accountants who do resolution work rarely have difficulty keeping their schedules full.

Adding EA and CPA Credentials Will Expand Your Clientele
If your business card carries an EA (enrolled agent) or CPA (certified public accountant) designation, clients will notice. Even though the EA designation is newer and not well-known to individuals, the letters are familiar in the world of small businesses. Having both credentials prove to prospective clients that you are adept in the wide field of accounting but have special expertise in preparing tax returns such as a Professional Tax Preparer (PTP) and/or Professional Bookkeeper (PB).

Most Entrepreneurs Avoid Taxes and Bookkeeping
Except for the occasional startup or small business owner who majored in accounting, few entrepreneurs want anything to do with filing tax returns, keeping books, or installing purpose-designed software for the job. Like legal, payroll, and security functions, most small business owners prefer to hire someone else to take care of their monthly books, maintain tax records, and handle core accounting functions. That’s one of the central reasons that accounting service providers of all kinds have done well as solo operators and small partnerships for more than a century. It’s just a fact of human nature that people who are good at sales, management, and entrepreneurship don’t want to be bothered with number crunching.

You Have Full Control
As an owner, you make all the key decisions about what kind of clients to seek out, how many hours to work, what combination of tax, bookkeeping, and other services you wish to provide. If you choose to take on a partner, that too is your decision, as is the choice of office location, what software programs to use, and what functions to outsource. Solo owners have 100 percent control of the operation, which is one of the most attractive aspects of working alone for the vast majority of people who choose to do so. As a solopreneur (a solo bookkeeper), you dictate who to work for and when, and what to charge.

Long-Term Industry Prospects Are Excellent
Unlike many other entrepreneurial business sectors, taxation-related services will be in high demand for many years to come. No matter which political party is in power, the constant tax law changes, amendments, and enhancements mean that the entire body of the legislative code is not static. Individuals and small business owners need professional guidance and are willing to pay for the best advice possible.

You Can Outsource Tax Season Overload
One challenge many new owners face is the deluge of work that appears from early January through mid-April. How best to handle tax season if you run a one-person shop and manage perfectly well the rest of the year? Often, the most effective approach is to hire as many temp workers as needed. Or, you can simply outsource your overload to a local firm that accepts batch jobs during the busiest months of the year. The main thing is to be prepared for several weeks of intense work and identify temps or outsource assistance before the filing wave hits.

Office Expenses Are Minimal
If this is your first foray into solopreneurship, it’s important to know that you can handle a sizeable number of clients from a bare-bones office setup. It’s fully up to you whether that means renting a small office or operating from home. In fact, for many one-person-shop bookkeepers and tax specialists, rent isn’t even close to being the primary expense. Expect to spend more, especially during the first year, on software, new computers and peripherals, and advertising. Of course, if working alone is not something you enjoy, or if you see an advantage in teaming up with a partner, consider other options besides going it alone. But, of all the business professions, accounting is perhaps the one that most readily lends itself to a solitary pursuit of profits.

Don’t wait, get started now on your journey.

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