Branding Your New Accounting Business On a Tight Budget

As an accountant, you know the importance of setting a budget and sticking to it. Starting your own accounting business will require a disciplined adherence to a budget, and one of the things you need to fit into that budget is branding. Your company’s brand is best described as how your customers feel when they think about your company. No matter what type of brand you’re going for, branding your company is the way you shape how those customers feel. Here are a few things to keep in mind when you’re branding your new accounting company while staying within a budget. 

First, the Name

Your new company has to have a good name that’s easy to say and remember and gives a potential customer an idea of what you’re all about. Many accounting firms just take on the names of their owners, and that’s an acceptable practice; it’s a sign of credibility in the industry and gives you some legitimacy. However, consider coming up with a different name that includes one of these keywords relating to accounting:

 

  • Accounting
  • CPA
  • Bookkeeping
  • Firm
  • Taxes

 

These words will help your online branding by helping your business rank higher on SEO, especially if you can find a way to include one or more of them in your company name. 

Create Your Logo

Your logo is an integral part of your brand. If you’ve branded correctly, seeing your logo should make your customers feel certain emotions, often without them even realizing it. Accountants usually have a professional type of logo; luckily, LogoCreator.io has a variety of templates for almost every industry, so you can make your very own logo without being too outlandish or unusual for the rest of the industry. People like to see some uniqueness, but you still want them to realize that you’re an accounting firm. 

 

Part of creating your logo is determining your company’s color scheme, another important factor that will help guide any promotional items you might have made to distribute, your website design, or even the interior of your offices. You don’t have to spend money in this step, but it is important to consider what colors you want people to associate with your company. Certain colors are also more or less associated with certain emotions; you can find out more about that here

Keep Your Marketing On Brand

Now that you have a name and a logo, you can start marketing your company. You will probably want to consider getting on at least a couple of social media platforms, and you might even consider starting a blog on various accounting topics. You have expertise that other people are looking for, and especially in this field, starting a blog can help build your reputation as an expert accountant. Blogs also give you a good amount of content to share on your social media profile, which helps drive traffic to your site. If people in your area are already used to visiting your site for valuable information, that makes them that much more likely to seek out your services too.

 

However, remember that your content and marketing should be on-brand. This means you need to find a voice and tone for your posts, one that doesn’t clash with what you want your business known for. If you need help figuring out a good voice for your branding, you can find some helpful information at Column Five Media.

 

Branding really involves getting people to feel a certain way when they hear about or see your business. It’s the face of your company, and it should be something you put some thought and effort into. Branding your accounting business on a budget isn’t difficult; it just takes some thought and planning to get right. 

 

All of this complements the process to become the premier accounting firm in your area. Contact us today to see how we can help you with your accounting business.

:Written by Kristi Horton

Room to Grow: Up-sizing Your Home for a New Business Venture

Professional Tax Preparer™ Certification by Universal Accounting Center (School)Starting a home-based business is an exciting challenge. Chances are you worked hard for a long time to reach this point, and watching your dream come true is satisfying, thrilling, and a little overwhelming. The key is good planning so you can up-size your home into the right location to see your vision become reality.

Choose a Great Space

It Starts with an Idea

Being ready to jump into a new home business can mean different things to different people. You might have recently experienced a life change and the time is ripe. Maybe you’re weary of corporate culture and want to run your own show. Perhaps you came up with an idea too brilliant to let slide, or maybe current trends inspired you to grab one of the best startup ideas out there, such as selling selfie drones, HIIT equipment, or smartwatches. Whatever your reasoning, your idea is the place to start. For instance, Entrepreneur recommends thinking about what your new business will look like. Is it casual and earthy? Is it polished and elegant?  Will you have clientele visiting your home, or will you make deliveries or shipments? Do you plan to work via the internet? Will you need production space? You need to find the right fit for you all the way around, something you believe in and understand, so you can be successful.

Consider Location

Many factors go into selecting the right location for your new business. If you plan to open a retail space, whether it’s to sell handmade crafts, matcha tea products, or parts for upcycling, choosing a location that fits your market can be a key to success. You can take advantage of shoppers with an interest in your kind of product. For example, if you raise bees and plan to sell honey and honey-based baked goods, a location near gourmet food shops, cafes, or specialty boutiques might bring you foot traffic. Think about the fact that fast-food chains normally lump together in a general location; they are taking advantage of that concept.

Personal Space

Another key aspect in making a good selection is where you work best. AllBusiness points out your atmosphere can affect your outlook and productivity. Some people need a quiet place away from family members to focus, while some love interaction. If you plan to meet clients, do you need an area in your home with a separate entrance? Would an outbuilding be best for meetings, completely apart from family comings and goings? You might need space for packing, shipping, and deliveries as well. With that in mind, check zoning restrictions in prospective areas, as there may be limitations on what can and can’t occur from certain locations.

Get Up and Running

Success Begins with You

Once you find that perfect place, you need to think about how you will structure your work. Running a successful home business means being dedicated and professional. Be conscientious about time management, allotting your work time and setting and meeting goals. You need to plan for your short-term goals, such as what you need to do during the day to meet your objective for the week, as well as your long-term plans, such as what you want to accomplish this quarter, by the end of the year, and where you see yourself in five years. Prioritize your time so you meet clients’ needs and deadlines and stay on task.

Don’t Be Shy

Marketing your new business is another key to success. Chron.com suggests taking advantage of email and websites. Produce a newsletter, get on social media, and create a website of your own. Participate in local events, do some speaking, and get involved in your community so others know who you are and what you’re doing. Also, be candid about your business structure. You’ll find people respect and appreciate your authenticity.

Your Work, Your Way

Little can be more satisfying than pursuing a dream. When it’s time to up-size for a home-based business, do some thinking and planning. Your vision can become a reality with good choices and hard work!

By Julie Morris

Julie Morris is a life and career coach. She thrives on helping others live their best lives. It’s easy for her to relate to clients who feel run over by life because she’s been there. After years in a successful (but unfulfilling) career in finance, Julie busted out of the corner office that had become her prison. Today, she is fulfilled by helping busy professionals like her past self get the clarity they need in order to live inspired lives that fill more than just their bank accounts. When Julie isn’t working with clients, she enjoys writing and is currently working on her first book. She also loves spending time outdoors and getting lost in a good book.