How to Market and Brand Your Start-Up Accounting Business for Free Online

Starting up an accounting business can seem like an excellent idea, you understand the market and you have something in you that wants to push this forwards and make your idea a reality. The best advice we have is to not let go of that feeling. It can be hard in the current market to do, but if you do, you have a wealth of opportunity right in front of you (pardon the pun). We are here to show you exactly how to market and brand your start-up accounting business for free online.

 

Website

 

The biggest deal for a new accounting business is their website. You have to be on point with everything otherwise customers will not trust you and go with a different server. Ensure that your links work, your pages load and that your instructions are clear. Have a no-nonsense voice for your brand that gets right to the point and answers the questions of people visiting your site before they even ask them.

 

If you can be ahead of the game with your website then you are halfway there. If you need a solution to be online, consider these template websites for accounting professionals. Ensure that everything on your website is cohesive. The colors, your business name, and your logo. Every page needs to be professional and relevant.

 

Ensure that the usability of your website is second to none. People want to understand the site without instruction. Setting up an account and using the site comes secondary, though is still supremely important. But first, you need to get your branding on point.

 

Branding

Create a brand that is professional, all-knowing, and approachable. Have a huge FAQ section with relevant questions and a brand voice that people can rely on. 

 

Create a name for your business that evokes heartfelt trust while at the same time being strong and dependable.

 

Create a logo for your business that works in the world of finance. Choose colors that evoke trust, dependability, power, and thoughts of money. Use elements like triangles to show power and squares to show dependability. Make your logo so rich that it gets customers feeling like they can get wealthy just by clicking on it. Then use it everywhere.

 

We have access to an excellent logo creator with many templates and elements you can use; check it out at www.logocreator.io

 

Be Active

 

Be active in publishing your accounting business. Use social network sites as a springboard to gather people who are interested in the world of finance or small businesses that might want to use your services. Join Facebook groups and trawl LinkedIn for possible customs. Get Tweeting and try to get famous people responding to your tweets.

 

On your social pages, post content daily. You can create brilliant Infographics here, which can give information on finance and accounting to get more people interested in your business. 

 

You should also get making videos. These can be a great way to access as many people as possible. Create short videos that capture people’s attention in the first two seconds. Brand them with your logo and keep them interesting, informative, and dependable.

 

Self-Care

 

Starting an accounting business will be stressful. It can mean a lot of hours on the computer feeling like you are getting nowhere. There is a lot of competition out there too, it can be a struggle to get yourself seen.

 

Do not give up. You can do this. But take breaks. Running a small business can take over and before you know it you are working longer hours than you did in the office. This is great short-term and you will probably love it, but after a while, it can take its toll.

 

Ensure you have days off per week and hours off each day to spend eating, exploring, and doing the things that made you want to set out on your own in the first place. This will shine through in your business management and is important.

 

Don’t go it alone

 

Always remember, with Universal Accounting you can also be in business for yourself but not by yourself.  Check out how and meet the Universal Accounting team here!

Contact Universal Accounting School today to learn how we can help you succeed.

The Benefits of Online Tax Classes

When people imagine furthering their education, they likely think of classrooms where people sit at desks situated in rows and take notes while a professor lectures them. Even as the world of education constantly changes around us, there is something about the idea of a physical classroom that seems to remain ingrained in the public’s consciousness. The idea of online education may conjure up learning ideas that are subpar to face-to-face (f2f) instruction. However, nothing could be farther from reality. The truth is that online learning is a much more realistic way for many people to further their education and often has clear advantages over more traditional ways of gaining knowledge.

Education on Your Own Time

Many people looking for classes to become certified in accounting, bookkeeping, taxes, and QuickBooks already have jobs and careers. Furthermore, many have family responsibilities to raise minor children, including their extracurricular activities, parent-teacher conferences, and sporting events. When looking to further knowledge in tax and accounting fields, they will often look for local f2f classes, only to find that none of them fit into their schedule. People living a busy lifestyle often can get to their instructions only late at night or early in the morning, and this availability may change from day today.

Online tax instruction classes, such as the ones offered by Universal Accounting, open up whole new possibilities for anyone who needs their education to work around their hours of availability. Online training has opened the door of education accessibility for countless people, and people who never thought they would be able to become certified in tax preparation now can. When trying to work around a set class schedule, time restraints often dictate what classes a person can and cannot take. With virtual learning, a person has the freedom to choose the classes that are right for their own needs, not limited to rigid class schedules.

Not having to be present at a physical location means no worries about commutes or finding childcare. It never means running late or missing out on class due to unforeseen circumstances. This may be especially beneficial to people living in rural areas and those who do not live near community colleges or other learning institutions.

Online Tax Classes Means Quality Education

If you are enrolled in quality online education courses, they will include easy-to-follow videos, as well as workbooks and all necessary reference materials right at your fingertips. A common misconception is that an online course is nothing but reading a lot of text, both on the screen and in thick textbooks. If your program is a high-quality one, none of this will be true. It will include many elements of visual learning and resources you can watch again if you don’t catch it all the first time. Instruction will be given by experts in the tax and accounting fields, and you will take part in real-world scenarios that will give you experience and training that will stick with you much better than simply reading a textbook ever could. Many visual learners indeed excel in the virtual classroom versus a more traditional educational setting.

Access to the Best Mentors

Taking online tax classes means that physical location does not limit you to who can coach you and become a mentor. At Universal Accounting, this means that you will be in touch with real people who have worked in the real world and understand the subtleties of their businesses. They understand what really makes someone successful and profitable after they earn their certifications. These mentors can give their insights on successful resume writing, practice job interview skills, and give all the advice they’ve acquired during their careers. You will be matched with the person who is right for you and who understands your goals and unique needs as you navigate through a program.

Job Placement Resources

Once someone earns a certification, they may find themselves wondering what comes next. There is no use in getting trained in certain skills or certified in industry, only to find that that person has no way to profit from them or increase their quality of life. When someone has a virtual learning environment, they often have resources to find employers from all over the country looking for people with their skills. This can open up whole new job searching resources that local tax courses can’t provide to a student.

Online Classes Lead to Certifications

A common misconception about online learning is that it doesn’t translate well to the real world. The truth is, you will earn recognized and respected certifications and designations after completing courses. One example is the Profit & Growth Expert Online Program. You will learn cash-flow management and implementation strategies, robust sales techniques, and effective marketing strategies in this program. Once you pass the Profit & Growth exam, you can officially put PGE after your name. Clients will recognize that the PGE designation means you are educated in bringing businesses out of the red and into success. Another example is a course in QuickBooks that will certify you as a QuickBooks specialist when you complete it.

Many other online classes lead to real-world certifications that you can list on your resume and present to clients to demonstrate your expertise in taxes and other related fields. Employers all over the United States recognize these certifications.

Affordability

Online education may be more affordable than you think. Financing options for virtual learning are often done in installments over a longer period so that you don’t have to pay for everything upfront. Online learning often means access to virtual resources that can save hundreds of dollars you may have otherwise spent on textbooks, printing costs, and other expenses related to f2f learning.

Virtual Learning May Be the Best Choice for You

If you have ever thought that tax and accounting classes were too inaccessible, contact Universal Accounting School and take a second look at your online options. You may be surprised at the quantity and quality of classes available for you to be completed at the times you can do it.

Mitul Mehta, From a Kid Who Loved Numbers To CPA

Although his parents wanted him to become a doctor or lawyer Mitul Mehta was drawn to numbers. Imagine writing code before you were a teenager.

Although Mitul received his degree in accounting his career path went the route of technology and consulting. Imagine that background leading up to his wife starting her business and asking him to take care of the books.

Now Mitul has a thriving accounting business offering traditional accounting services coupled with technology and consulting.

Listen as Roger Knecht, president of Universal Accounting Center, and Mitul Mehta (https://www.cpa-mehta.com/) discuss his business, the advice he has for others as well as the future of accounting.

Learn more about becoming a Profit First Professional

Become a Profit & Growth Expert

Use video with your emails to better communicate with your clients:

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https://www.bonjoro.com/

https://www.loom.com/

Why Accounting Courses Lead to Great Work From Home Jobs

Accounting Courses Can Pave the Way to Working From Home

Accounting is one of the most crucial industries in the United States. Every company, big or small, has some kind of in-house accounting department or outsourced accounting services to professional accountants or accounting firms. Recently, accounting has grown more flexible as telecommuting technology has made remote work more feasible for many accounting professionals across the country.

If you have worked in a corporate accounting department, want to start an accounting career with a big company, or want to develop your own accounting business, online courses can streamline your career path. Universal Accounting will arm you with the training and tools you will need to build a successful career. We offer a full range of accountant courses online that can help you build a career or advance your existing career path faster than you might expect. You could also develop the skills you need to start your own accounting business and work from home in a fulfilling and lucrative career.

 

Why Work in the Accounting Industry?

No matter how other industries evolve over the next several decades, every business will always need professional bookkeeping, tax preparation, and business accounting services. As more companies outsource their accounting needs rather than develop in-house accounting departments, independent accounting professionals are uniquely positioned to cultivate strong careers, offering accounting services to clients of all sizes, from other independent contractors to local businesses of varying sizes.

If you are interested in augmenting your accounting experience so you can start your own business, accounting courses online can become the groundwork for a successful career. This is especially true if you are interested in being your own boss and working from home. Remote work is easier to manage than ever before thanks to the variety of communication and project management software available today.

 

Learn and Work From Home

Working from home offers an unmatched level of freedom and flexibility, but it comes at the price of managing your own business affairs. Unlike working in a corporate accounting department, a home-based accounting professional will be responsible for drumming up your own business, maintaining a client base, marketing your business, and managing your own operating expenses. However, the work you put into it will be well worth it, and accounting classes online from Universal Accounting can provide the certification, training, and additional tools required to build a lucrative and rewarding career as a professional accountant.

You might wonder how to go about earning the accounting certifications you need as well as the business training to manage a home-based accounting business effectively. Universal Accounting offers accounting classes online that provide the tools and training to start a career as a home-based accounting professional.

 

Benefits of Working From Home

Working from home is an attractive option for professionals in several industries. In the accounting world, working from home means freedom and flexibility, and some surprising benefits you may not have considered:

  • Working from home means doing your work on your own terms. While you need to fulfill your clients’ needs to their specifications and fulfill your legal and regulatory obligations, you generally do not need to worry about invasive micromanagement and other common complaints of the corporate world when you operate your own accounting business from home.
  • Working from home in a one-person operation means there is no need to worry about interviewing, hiring, training, payroll, or any of the other considerations that come with hiring staff.
  • You can grow the business as you see fit. Do you want an easily manageable small list of clients for a steady stream of extra income, or do you have a vision of growing your one-person operation into a full-fledged accounting business in the future? When you work from home, you decide how much work to put into running your business and how much you want it to grow.
  • Manage your personal life more easily. When you work from home, there is no need to worry about commuting or dealing with stressful office dynamics. Save money on childcare costs if you have young children by watching them yourself and spending more time with them while you work from home. You can also take vacation time whenever and for however long you want, just let your clients know about your availability when you need to take some time off.
  • You’ll have minimal operating expenses. You will need to have a comfortable space to work, the software necessary to complete your clients’ projects, and a space to meet with clients in person if you plan to take client meetings in your home.

Working from home can be an incredible experience. It keeps you flexible enough that you can use your experience working from home to augment your resume if you ever decide to pursue a position with a big company or work outside of the home in another capacity. Online courses can streamline the certification process and equip you with the skills and tools to navigate the professional accounting industry successfully, regardless of what your career plans might entail.

 

Enhance Your Career With Accounting Courses Online

Many people who work from home cannot imagine returning to nine-to-five positions and thoroughly enjoy being their own bosses. If this sounds like the type of working arrangement that would work for you, consider the return on the investment you could see from taking accounting courses online. Instead of juggling a traditional classroom schedule at a local school with your existing work and family schedule, Universal Accounting offers robust, streamlined accounting courses you can take online.

When you choose Universal Accounting to start your home accounting business, you will have access to individual coaching, marketing guidance, and a comprehensive selection of courses that can enhance your accounting career and empower you with the tools to cultivate a successful accounting career working from home. You will have the freedom to take your career in whatever direction you choose, whether you dream of expanding into a larger operation or if you prefer to remain a one-person operation offering close dedicated accounting services to a select group of clients. If you are interested in working from home as an accountant, contact Universal Accounting today at (877) 833-7909 for more information about our accounting classes online.

What Makes a Good Candidate for Enrollment at Universal Accounting?

You may have been interested in enrolling in courses at Universal Accounting for a long time, but you’re not sure if it’s right for you. Even though you probably know that investing in yourself is essential for your future, you may have uncertainties about the direction you choose.

What Makes a Good Candidate for Enrollment at Universal Accounting?

The truth is that our students come from all walks of life: single moms, retired professionals, young millennials. Our specialized training is effective for anyone who applies themselves. Yet our most successful graduates have a passion for a few common things.

Financial Freedom
There’s really nothing like gaining the skills you need to enjoy a truly profitable career. If you’re looking for a job that pays $50-$100+ an hour, Universal Accounting is a brilliant step for you. Whether you need more money to get debt-free, support your family, or simply enjoy more of the good life, a career in tax and accounting is a ticket to financial freedom.

Personal Freedom
Some students who come to us are already earning six-figure salaries. But they want something more. You may be unhappy in your current position, looking for a big promotion, or maybe you’ve decided it’s time to be your own boss. Any one of our certifications can get you on your way to building a career on your terms.

Flexibility
Who doesn’t want better work-life balance? Many of our graduates enjoy the freedom of a flexible work schedule around the days and hours they choose. Some choose part-time to spend time on other passions, while others build their business full-time. All students gain the accounting skills to help change their daily life for the better.

Self-Confidence
Most students enroll with us knowing that they need a boost in their confidence to really take off in their careers. Through our personal coaching and marketing training, our graduates report finally gaining the confidence to believe in, value, and sell their skills to prospective clients. Most graduates also report a newfound confidence to take the risks that reward most in business.

See what others have said now that they are graduates of Universal!

Read what our alumni have done with their careers in accounting!

If you’re ready to live your better life, what are you waiting for? Enroll today.

Get Trained and Certified in Small Business Accounting, Bookkeeping and Tax Preparer Services Call Today: 1 (877) 833-7909.

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