cash flow value

Get Paid First: Why Positive Cash Flow Can Make a Business More Valuable

Most business owners assume growth is the ultimate goal. They want more customers, more revenue, and more employees.

Buyers certainly value growth, but they may pay an even greater premium for companies that can grow while maintaining a positive cash-flow cycle.

A company can appear profitable on its income statement and still struggle to pay its bills. The timing of cash matters. If the business must pay employees and vendors long before collecting from customers, growth can increase its financial pressure.

A positive cash-flow cycle reverses that pattern. The company collects from customers before it must cover the costs of delivering its product or service. That gives the business access to the cash it needs to operate and grow.

For accounting firm owners, payment timing can make the difference between constantly chasing receivables and building a stable, self-funding practice. It is also an important concept accountants can help their small business clients understand.

Why Buyers Value Available Cash

More than 80,000 business owners have completed the Value Builder Score Report, providing insight into how companies manage their financial needs.

As part of the questionnaire, owners are asked which statement best describes their company:

  1. We regularly or occasionally raise or borrow money.
  2. We keep excess cash as a rainy-day fund.
  3. We distribute excess cash to shareholders.
  4. We are unsure.

According to Value Builder’s findings, owners who maintain excess cash receive acquisition offers that are 25% higher on average than those who do not.

Cash gives a buyer confidence. It shows that the company can handle setbacks, invest in opportunities, and operate without constantly relying on outside financing.

The way a business collects revenue can contribute directly to that confidence.

How Joyride Auto Reengineered the Payment Cycle

Stan Markuze learned the value of a positive cash-flow cycle when he co-founded Joyride Auto, an online marketplace for impounded vehicles.

Before Joyride, auctions for abandoned cars were remarkably outdated. Every other Wednesday, a small group of local dealers would gather in a parking lot to bid on vehicles.

Stan and his partners moved the auction process online. More importantly, they redesigned how money moved through the transaction.

Each vehicle sold for approximately $1,000. Joyride added a 15% buyer’s fee and collected it upfront. The tow yard received its money later, when the buyer picked up the vehicle.

Joyride collected its portion immediately. It did not need to purchase inventory, wait for receivables, or invest significant cash before earning revenue.

Within two years, the company was generating millions of dollars in revenue with fewer than 20 employees. When a private equity firm acquired Joyride, it paid approximately seven times annual revenue, thanks in part to the company’s positive cash-flow cycle.

Because Joyride collected before delivering, it could use profits to fund its growth instead of relying heavily on investors. Stan and his partners retained more of their equity until the company was sold.

Creating Better Cash Flow in an Accounting Firm

Many accounting firms use a less favorable payment model. They complete the work, send an invoice, and then wait 30, 60, or even 90 days to collect.

Meanwhile, employees, software providers, and other operating expenses must be paid. The firm carries the cost and risk of the engagement while the client holds the cash.

A better payment structure may include:

  • Collecting an upfront deposit before beginning a project
  • Billing monthly bookkeeping and advisory services in advance
  • Using fixed-fee service packages instead of waiting to calculate hourly invoices
  • Requiring automated bank or card payments for recurring engagements
  • Dividing larger projects into prepaid phases
  • Pausing work when accounts fall outside the agreed payment terms
  • Clearly explaining billing expectations in the engagement letter

These practices can reduce accounts receivable, improve forecasting, and give the firm more resources to hire, market, and invest in better client service.

Firms should always structure advance payments in accordance with applicable laws, professional standards, contracts, and trust-account requirements. Client funds that must remain separate should never be treated as operating cash.

Helping Clients Improve Their Cash-Flow Cycle

The payment cycle is also a valuable advisory topic for small business clients.

A company may report growing sales while experiencing a worsening cash shortage. If customers take months to pay but employees and vendors must be paid immediately, each new sale can increase the need for working capital.

Accountants can help clients examine:

  • How many days pass between making a sale and collecting payment
  • Whether deposits or milestone payments could be required
  • Which customers regularly pay late
  • Whether payment terms match the company’s expense cycle
  • How much cash is tied up in accounts receivable and inventory
  • Whether recurring services could be billed automatically
  • How much cash the business should hold as a reserve

The solution is not simply to demand payment sooner. A company must offer clear value, establish expectations before work begins, make payment convenient, and deliver what it promised.

When those elements are in place, a better payment model can strengthen both the customer relationship and the company’s finances.

Growth is valuable, but growth that continually consumes cash can create new problems. Businesses that collect efficiently can fund more of their own expansion, reduce their dependence on debt or investors, and become more attractive to buyers.

Universal Accounting Center helps accounting professionals develop the technical, advisory, and business-building skills needed to manage cash flow, build stronger firms, and guide clients toward healthier financial decisions. Call 435-344-2060 to meet with our team and take your next step toward building the premier accounting firm in your area—with these lessons in mind.

Enrolled Agent

What Is an Enrolled Agent and Why Is This Certification Valuable?

If you’ve spent any time around tax professionals, you’ve probably heard the term “enrolled agent” tossed around, usually followed by a nod of respect. But if you’re newer to the tax world, it’s a fair question: what actually is an enrolled agent, and is it worth pursuing? The short answer is that an IRS enrolled agent, or EA, is a tax professional licensed directly by the IRS, which gives them a level of authority that most other tax credentials don’t carry. Here’s what the designation actually means, what it takes to earn it, and why so many tax preparers eventually work toward it.

What Does an Enrolled Agent Do?

An enrolled agent is authorized to represent taxpayers in front of the IRS on virtually any tax matter, including audits, collections, and appeals. That’s the part that surprises people who are new to the field. Unlike a general tax preparer, an EA isn’t limited to just filing returns. They can step in when a client gets an audit notice, negotiate payment plans, or handle a dispute directly with the IRS on the client’s behalf  this is what’s known as tax representation.

This matters because most taxpayers who run into serious IRS issues want someone who can speak for them, not just someone who filled out a form months earlier. Attorneys and CPAs also have this representation authority, but becoming an EA is often a faster and less expensive path to the same privilege, since it doesn’t require a law degree or a full accounting license.

Enrolled Agent Certification
Enrolled Agent Certification

Enrolled agents also work across state lines without restriction, since the credential is federal rather than state-issued. A CPA license, by contrast, is regulated at the state level, which can complicate things for professionals who serve clients in multiple states.

How Do You Become an EA?

There are two paths to earning the credential. The more common route is passing the Special Enrollment Exam, often just called the EA exam, which covers three parts: individual taxation, business taxation, and representation, practice, and procedures. Each part is a separate test, and most candidates study for several months before attempting all three.

The second path is through direct IRS experience. Former IRS employees who worked in specific tax-related roles for a set number of years can sometimes qualify for enrolled agent status without sitting for the exam, though this route applies to a much smaller group of people.

For most people entering the field, the exam route is the realistic option, and that’s where solid tax preparer training becomes important. Understanding tax law is one thing, but knowing how the EA exam is structured and what topics get tested most heavily can significantly cut down your study time.

Why the EA Credential Carries So Much Weight

Part of what makes this designation valuable is scarcity combined with authority. Not every tax preparer wants to invest the time to study for and pass three exam sections, so the people who do stand out. Clients and firms recognize that an EA has demonstrated a depth of tax knowledge that goes beyond basic return preparation.

There’s also a trust factor built into the credential. Because enrolled agents are regulated directly by the IRS and must complete continuing education to maintain their status, clients know they’re working with someone who’s staying current on tax law changes. Tax code shifts every year, sometimes significantly, and a credential that requires ongoing education helps ensure the person handling your return actually knows what changed.

From a career standpoint, this translates into real opportunity. EAs often charge more for their services than uncredentialed preparers, and many firms specifically seek out enrolled agents when hiring for tax representation work or more complex tax planning cases. If you’re building a career in tax rather than just doing seasonal filing, the credential tends to pay for itself fairly quickly.

Enrolled Agent vs. CPA: Which One Do You Need?

This comparison comes up constantly, and the honest answer depends on your career goals. A CPA license covers a much broader scope, including auditing, financial statement preparation, and general accounting services. Becoming a CPA typically requires a specific number of college credit hours, a separate set of exams, and state-by-state licensing requirements.

An enrolled agent credential is narrower but deeper, specifically on tax matters. If your career interest is squarely in tax preparation, tax planning, and IRS representation, the EA path gets you there faster and often at a fraction of the cost of pursuing a CPA license. Some professionals eventually pursue both, since the credentials complement each other rather than compete, but plenty of successful tax professionals build entire careers around the EA designation alone.

Getting the Right Training Before the EA Exam

Because the EA exam is comprehensive, the quality of your exam prep matters quite a bit. Look for training that breaks down each of the three exam parts individually rather than lumping everything together, since individual taxation, business taxation, and representation procedures each require a different depth of focus.

It also helps to choose a program that includes practice questions modeled after the actual exam format, since the EA exam relies heavily on scenario-based questions rather than simple recall. Universal Accounting School structures its tax training with this kind of exam-focused approach, giving students a clearer sense of how concepts will actually be tested rather than just presenting tax law in the abstract.

Beyond exam prep, it’s worth considering what happens after certification. Some training providers offer guidance on building a client base or transitioning into tax representation work once you’re licensed, which can shorten the gap between passing the exam and actually earning income from your new credential.

Is Becoming an Enrolled Agent Worth It?

For most people serious about a long-term tax career, the answer tends to be yes. The credential opens doors that basic tax preparation experience doesn’t, particularly around representation work, which tends to be both more interesting and more lucrative than routine return filing. It also signals a level of commitment that clients and employers notice immediately.

That said, it’s not a decision to make lightly. Studying for three exam sections takes real time, and maintaining the credential requires ongoing continuing education. If you’re only planning to prepare a handful of returns seasonally, the investment might not make sense. But if you see tax work as a long-term career rather than a side gig, this designation is one of the most respected credentials you can earn in the field.

Frequently Asked Questions

How long does it take to become an enrolled agent?

Most candidates take anywhere from six months to a year to study for and pass all three parts of the EA exam, depending on their prior tax knowledge and how much time they can dedicate to studying each week.

No, there’s no formal education requirement to sit for the EA exam. This makes it accessible to people without a traditional accounting or finance degree who still want to build a serious tax career.

Exam fees are charged per section, so candidates typically pay for each of the three parts separately, plus any study materials or prep courses they choose to invest in.

Yes, since the credential is issued by the IRS at the federal level, EAs can represent clients and prepare returns nationwide without needing separate state licenses.

Yes, enrolled agents are required to complete continuing education hours repeatedly to maintain their license, which helps ensure they stay current with tax law changes.

The two exams test different scopes of knowledge, so direct difficulty comparisons are tricky. The EA exam focuses specifically on tax law and tax representation, while the CPA exam covers a much broader range of accounting topics.