Universal Accounting Center Receives 2020 Best of Salt Lake City Award
Salt Lake City Award Program Honors the Achievement
SALT LAKE CITY June 15, 2020 — Universal Accounting Center has been selected for the 2020 Best of Salt Lake City Award in the Business Development Accounting Services category by the Salt Lake City Award Program.
Each year, the Salt Lake City Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Salt Lake City area a great place to live, work and play.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2020 Salt Lake City Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Salt Lake City Award Program and data provided by third parties.
About Salt Lake City Award Program
The Salt Lake City Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Salt Lake City area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.
The Salt Lake City Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.
SOURCE: Salt Lake City Award Program
CONTACT: Salt Lake City Award Program Email: PublicRelations@2020city-top-selection.net URL: http://www.2020city-top-selection.net
There’s plenty of reasons why one should consider becoming an entrepreneur. For one thing, the prospect of being one’s own boss is extremely compelling, as are the flexibility to do what you wish with your time and the freedom to work wherever you want. For another, it can also be quite a grand adventure as you will undoubtedly learn countless lessons, both good and bad, as you run and grow your business (or, heaven forbid, fail at it).
But of course, not everyone has the luxury, resources, and even courage to plunge head-on into entrepreneurship. For most people, taking baby steps and testing the waters is a lot more preferable, if only to keep a steady income from employment and other sources coming in. So if you’re not quite ready to give up your day job just yet, but also want to find out if you’re cut out for the exciting new world of business, here are some of the best tips.
Know what you want to do.
First thing’s first—before starting a business, it only makes sense to know what kind of venture you want to go into. Choosing the right business for you is, therefore, a crucial step, which is why you need to spend some time with your thinking cap on.
Many people go into business because they’re chasing a passion. While this can potentially work, the reality is, it can also be a mistake. This is because as you’re faced with the myriad responsibilities of running a business, you could invariably find yourself veering further and further from something you love; hence, extinguishing that flame and, subsequently, the motivation.
Possibly a better way of going about it is by starting a business based on what you’re good at. For instance, perhaps you’re an accounting professional or a marketing person or a technical writer. You can easily leverage your core skills and offer them as services because you already know the nitty-gritty.
Again, quitting your day job may not be an available option for you at the moment, but don’t let it stop you from pursuing the business you had in mind. These days, the gig economy makes it possible for just about anyone to go into business for themselves by offering their services part-time. And best of all, it’s easy enough to get started, too. There are, in fact, several online job boards where you can create a profile and connect with potential clients, which is undoubtedly a great start.
On the flip side, the part-time, gig economy works to your favor, too. For instance, running a business means that you’ll need to stay on top of your financials, which can be a challenge, if you’re not well-versed in accounting. Thankfully, you don’t need to hire someone full-time (and pay employment taxes) to take care of your accounting needs, as you can easily hire a CPA through a job site like Upwork—that is, someone who’s qualified in accounting practices and tax laws and well-versed in QuickBooks and other accounting software.
Have the right setup.
Finally, in order to really get your business off the ground, you’ll want to make sure that you have the right setup and tools to operate. This will, of course, vary. If you’re a bookkeeper or a copy editor or a coder, for example, you will undoubtedly need a good computer and maybe even a home office.
Starting a business for the first time can be daunting, but there’s really no requirement to go all out, all in. So go ahead and move at your own pace because success waits for those who move toward it.
The success of marketing for a tax preparation business is defined by the planning and organizing of that process. Your marketing strategy is as effective as your marketing plan. With the rising competition in this business, there is no more space for improvising and a lack of effort in a marketing campaign. You’ll need to dedicate yourself completely to forming a successful and thoughtful marketing strategy.
The first step is to coin the marketing plan. There are several aspects that you need to take into consideration while writing a marketing plan. If you want to create a plan that will present your tax preparation business in the best light, this is what you need to do.
1. Determine Your Niche
The marketing plan will be more precise and personalized if you know who are your target clients. Will you focus on individuals or small businesses?
Additionally, consider the type of services you want to offer. For example, you can emphasize working with law firms, service-oriented businesses or you can specify the type of tax preparation like individual stock purchase.
Narrowing down your niche will help you to create a marketing plan that will be personalized for a specific audience. Personalization in marketing is essential for attracting the attention of your target audience.
Spreading a generalized message will fall into the shadow of businesses that claim to be experts in the domain that the clients want.
Make sure that you write down the service you want to focus on and the characteristics of the target clients you want to attract. Marketing to the right clients will seal the deal much faster.
2. Set Your Goals
Having a clear goal will make your marketing efforts more direct and specific. Goal setting is one of the basic steps of writing a marketing plan. It motivates you throughout the process and gives your marketing plan a purpose.
Your goals can be:
Increasing the number of clients
Promoting new tax preparation service
Maintaining the satisfaction of current clients
These are just some examples of what your marketing campaign can focus on.
“Every business that wants to pull a successful marketing plan needs to set goals. The tax preparation business is no different. Goals need to be clearly defined and as specific as possible, so don’t hesitate to even put the number of new clients you want to bring into the business this year,” shares Amanda Willis, a marketer at TopWritersReview who worked on several marketing campaigns for tax preparation businesses.
3. Analyze Your Competition
There is so much you can learn by observing your competitors – both the good and the bad. Their work and marketing can teach you what actions bring positive results and what actions fail with your target clients.
When you analyze your competitors, these are some of the aspects of their business that you need to look at:
Type of clients they have
Services they offer
Marketing messages aimed at individuals and companies
Signs they use on their offices to attract street traffic
Write down in your marketing plan what works well to give your guidance but also write down what you shouldn’t do. You need to look at less successful competitors as well to notice the marketing tactics that you should avoid.
4. Think about What Makes You Different
Tax preparation falls into a large industry with many competitors who are trying to do the same thing as you – reach out to more clients and improve their business’s success rate.
To write a marketing plan, you need to know what makes you different. In order to define that, look your business from four perspectives:
Strengths – Ask yourself what are your strong sides. Do you have well-trained employees? A long history of satisfied clients? Think about what brings success to your business to identify your strengths. Are you and/or staff a certified Professional Tax Preparer?
Weakness – Knowing your weaknesses will help you to stay away from promoting less successful aspects of your business. You might be a new company with not many clients to support your credibility so you don’t want to put the focus on that.
Opportunities – If there aren’t many tax preparation businesses in your area that is one opportunity to focus your marketing on. There are many opportunities that you need to think through and identify if you want to promote the businesses in the right way.
Threats – Government policies regarding taxes or other tax preparation businesses near you can cause a threat to your marketing campaign. You might not be able to eliminate the threats but being aware of their existence will help you prepare better.
Based on the research you did on competitors, you’ll be able to pinpoint your unique qualities or think of a few new ones that you want to adopt. For example, have you considered offering additional related services such as accounting, bookkeeping, as well as business coaching services to complement your tax planning and preparation services? Perhaps now is the time for you to build the premier accounting business in your area! (see what you can do to follow a Turnkey Business Plan)
Write each one of these aspects down to have a clear idea of your strong and weak spots that will be the baseline for creating a realistic and efficient marketing campaign.
5. Define Marketing Channels
The marketing strategy needs to be spread across different channels. There are several options and you have to make a pick based on your goals. However, the more channels you use, the higher will the chances be for improving your business.
Here are some options for directing your marketing efforts:
Social media networks
Networking (attending conferences and relevant events)
A combination of some or all of these marketing channels is the most effective choice.
Finally, once you define your marketing plan you should keep track of the progress at all times. Writing a marketing plan is a task that comes to an end quickly, but applying the strategies you set demands consistent determination and dedication. Tracking the progress of your marketing plan is necessary for making corresponding improvements and adjust the plan based on real results.
Author’s bio. Daniela McVicker is a blogger and a freelance writer who works closely with B2B and B2C businesses providing blog writing, copywriting, and ghostwriting services. Currently she many authoritative sources, you can check her last review of Trustmypaper. When Daniela isn’t writing, she loves to travel, read romance and science fiction, and try new wines.
For Clay Glassford life has purpose and meaning, who knew the adventure he would take when he decided to become an accountant. With a decision, hours of committed study he found the confidence to start his accounting business and has not looked back sense then.
Listen in as Roger and Clay discuss this journey and the impact it’s had on his life in a positive way.
Clay shares some tips and advice that applies to everyone starting and building a successful accounting & bookkeeping business.
Although his parents wanted him to become a doctor or lawyer Mitul Mehta was drawn to numbers. Imagine writing code before you were a teenager.
Although Mitul receeived his degree in accounting his career path went the route of technology and consulting. Imagine that background leading up to his wife starting her business and asking him to take care of the books.
Now Mitul has a thriving accounting business offering traditional accounting services coupled with technology and consulting.
Listen as Roger Knecht, president of Universal Accounting Center and Mitul Mehta (https://www.cpa-mehta.com/) discuss his business, the advice he has for others as well as the future of accounting.
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