Follow the System to Grow Your Own Successful
Accounting, Bookkeeping, Tax, Consulting Business
After more than 40 years of training professionals in small business accounting, we realize that often marketing just isn’t your specialty. Accountants typically feel far more comfortable analyzing numbers than they do running ad campaigns. But that’s just because you haven’t yet been properly trained.
Consider this, you are only paid for how well you market and sell your services. Regardless of how great an accountant, bookkeeper, or tax preparer you are unless (until) you have paying clients it doesn’t matter. So the secret to your success is how well you can market (find) and sale (get engagements) your services to get your ideal clients. Marketing and sales, just like pricing strategies, are a key part of a true business plan.
Simply put, marketing is the ability to generate leads – potential business owners. Sales then is the process of moving those leads through a system towards engaging with you. Therefore you need specific marketing strategies to bring in the leads to grow your business. It is suggested you have no more than 5 that you are managing. Using the “Rule of Thumb” 4 should be proven sources with the fifth being one that is a test source. Related to this it is important to also have a system to then take in and track your leads such as a paper or computerized CRM (Customer Relationship Management) system.
As you get referrals, meet new business owners, have them request information it’s time to then insert them within a proven sales funnel. This sales cycle is key to nurturing and educating them on your services to the point that you can meet with them. It is then that you can offer your services and get them as a client once they agree to your engagement terms.
Your ability to then market and sell your services determines how busy you are.
For this reason, we developed the Universal Practice Builder program. It’s made up of the proven strategies to effectively and inexpensively market your services to bring in the leads you need to grow your business. It also then has the system you need to move them through sales funnel that leads them to want your services. You are taught the easy way to present and sell your services with confidence. We role-play for you various sales situations, how to overcome “objections” and ultimately close the sale. With this program, you’ll move from “order taker to master closer”. As comfortable you are now doing accounting you soon will be with the marketing and sales process.
There’s no reason to leave this chance. Now is the time for you to be in business for yourself but not by yourself. When you enroll in the Universal Practice Builder program you’ll receive the training you need to be competent at selling your services. You’ll also be assigned a marketing and sales coach to help you in the coming 12, 18 to 24 months to become confident as well.
Now is the time to build your business, bring on the clients you need and get paid what you are worth!
Grow Your Business
The professionally developed, self-paced Universal Practice Builder™ program will teach you the secrets that successful freelancers have mastered. You will receive proven marketing materials and learn the systems that will allow you to leverage your time and maximize your billable hours. Take the strategic and tactical approach to growing your firm while learning how to set the goals and take the steps to realize them.
✓ Learn proven marketing techniques that will increase your clientele.
✓ Specialized training to help you generate 15 to 25 qualified leads a month.
✓ 12 months of Support Coaching. You’ll have access to the support of knowledgeable and experienced accounting professionals throughout your course and beyond. (You’ll be assigned to a team of coaches to tutor and instruct you as needed and apply all of this in the real world for as many as 1 to 2 years – Your UAC Coaches)
✓ Your own customized marketing plan. The Universal Practice Builder program enables accounting professionals to become marketing specialists who know just how to promote their services in order to see measurable results. If you’re interested in achieving tremendous growth and profitability, we have a marketing program designed to help you increase your annual earnings by at least $30,000.
The Universal Practice Builder™ Program teaches you the art and science of getting and retaining clients. The science makes it certain; the art makes it easy. This program will give you the marketing tools and knowledge that will bring you clients — GUARANTEED! If you give us 17 hours of your time, we’ll guarantee that you’ll get lots of new clients in return. You won’t regret this investment. Universal Accounting® provides not only the relevant industry skills to become a qualified bookkeeping and accounting professional, but also tested marketing models, promotional plans, and easy-to-follow guides to help you start and build your practice. Plus, receive up to 2-years marketing coaching and assistance.
- Identify the “type” of business owner you are presenting to.
- Knowing the “type” of business owner and their thought process to purchasing properly adapt your presentation and offer to meet their needs.
- Create a “sales funnel” you can use to nurture your leads following the “Cut to the Chase” process.
- Confidently overcome their objections.
- Create a “story” that you can weave into your sales process.
- Move from order taker to Master Closer
- Close more business by using the A-B-C closing technique.
- Yes, close more engagements
- And of course, have fun finding more clients!
The Universal Practice Builder Program will provide you with a blueprint to success. After three decades spent training accounting professionals, we know the best approach in launching and growing a profitable practice. Taking that first step to secure your dream need not be frightening. Allow Universal to walk you through the process, taking you down the proven pathway to success and profitability. In the Universal Practice Builder program, we focus on such things as:
1. Identifying where you are today with your practice and the steps needed to build the practice you want.
2. How to best market your services to maximize your time and efforts to find the clients you need
3. What services to offer to ensure you are the Profit and Growth Expert for your clients resulting in improved client retention
4. The things your firm needs to do to become the premier accounting service in your area.
and so much more.
Additional programs to help you develop your business to have the Premier Accounting Firm:
The Profit & Growth Expert™ Designation – Confidently offer consultative accounting services as a value add to traditional bookkeeping (write-up) accounting and tax work. Learn the step by step process to help your clients go from being in the “Red to Black in 30 days” and then as their trusted strategic advisor implement the nine principles to make their business profitable so that they can deliberately, intentionally be “in the BLACK”.
Are You Ready To Grow Your Business?
If you’re interested in learning more about the Universal Practice Builder Program and exploring whether Universal Accounting®’s at-home learning model is right for you, fill out the form on this page and then you can SEIZE the moment. A friendly and knowledgeable UAC Advisor would be happy to help you explore your options and uncover the right training solution and business plan to suit you. Plus, get your FREE video that shows you how to increase your annualized billings by tens of thousands of dollars!