Toronto-based John Warrillow is your instructor and the author of The Automatic Customer: Creating a Subscription Business in Any Industry. He is also the founder of a subscription business The Value Builder System. John Warrillow has more than 20 years of research experience into the small and medium business market. As the founder of The Value Builder System, a cloud-based assessment tool that business owners use to assess the “sellability” of their company, he has helped more than 47,000 business owners to improve company value by up to 71 per cent. Named one of the “Top Ten Business-To-Business Marketers” by B2B Marketing, John’s expertise ranges from entrepreneurship, sellability, and the benefits of subscription-based marketing to build — and sustain — success.
John Warrillow teaches the Value Builder (VB) course.