Value Builder™ (VB)

What You'll Learn

Do you Advise Business Owners? Add a New Revenue Stream To Your Services!

Seventy-six percent of business owners will exist there company in the next 10 years.  Learn how accounting advisors are leveraging the Value Builder System to capitalize on this exit book and expand their business offerings to help their clients.

Earn your certified Value Builder designation and create a predictable recurring revenue stream for your accounting firm.  The Value Builder System is designed to create a additional value added service to your traditional accounting services.  As a Certified Value Builder, you’ll have access to a suite of marketing resources to help you stand out in your market as the premier accounting service. You’ll also have access to Practice Builder, our free one-on-one training program designed to kick start the growth of your value-building accounting business.

Course Description

The VB designation will allow you to do the following:

✓ Demonstrate you have proven skills in business consulting and coaching

✓ Advance your career and potentially increase your wages/earnings helping you get paid what you are worth

✓ Place “VB” after your name, distinguishing you from other business coaches and consultants

✓ Raise your value to your company or clients

✓ Practical real-life hands-on emphasis with training in multiple industries using video instruction that you can do at your own pace (very flexible)

✓ Professional Support (academic and practical) Now is the time to be trained in this growing profession that affords you the opportunity to give back to the business community confidently as a certified value builder. You will become competent in the 8 Drivers that ensure the most value in business.


Virtual Training

Self-paced course – only 16 sessions (8 hours) of training to complete.

  • The Value Builder System Overview
  • The Value Builder Assessment
  • The Owner’s Trap
  • The Customer Score
  • How a Company’s Growth Rate Impacts Its Value
  • The Automatic Customer
  • The Monopoly Control
  • How To Get “Discretionary Effort” from Employees
  • How Dependencies Impair Value
  • The Customer Score 6 Months Later
  • How Cash Flow Impacts Valuation
  • Why Your Client Needs a Shortlist
  • Starting With Why
  • Turning On and Configuring a Value Builder Engagement
  • How To Use a Value Builder Engagement For a Client
  • Marketing Materials Available To You

Convenient At-Home Learning

This program is delivered through online easy-to-follow instructional videos and workbooks. You have the flexibility to complete the courses on your own time, in a way that fits your life and business goals. Even though you may be training from the comfort of home or office, you are far from doing this on your own. You’ll have access to the support of knowledgeable accounting & business coaches to mentor and help you.  Each works with business owners and some also have their own successful accounting firms.  In addition you’ll also interact with other experienced accounting professionals throughout your course and beyond.


• 16 Lessons with training videos
• Clock Hours: 14
• Designed to be done in 1 week
• Interactive sessions with exclusive bonus content
• Online access, anywhere, anytime
• The opportunity to certify your skills
• Related Coaching & Support

Meet Your Instructors

Toronto-based John Warrillow is your instructor and the author of The Automatic Customer: Creating a Subscription Business in Any Industry. He is also the founder of a subscription business The Value Builder System.  John Warrillow has more than 20 years of research experience into the small and medium business market. As the founder of The Value Builder System, a cloud-based assessment tool that business owners use to assess the “sellability” of their company, he has helped more than 47,000 business owners to improve company value by up to 71 per cent. Named one of the “Top Ten Business-To-Business Marketers” by B2B Marketing, John’s expertise ranges from entrepreneurship, sellability, and the benefits of subscription-based marketing to build — and sustain — success.

Laura Ferguson, Value Builder Director of Customer Success.  Laura trains and on-boards Advisors onto the Lead Management platform. She also coaches Advisors on how best to leverage The Value Builder System™ in their practice. Contact your Customer Success Manager for:

  • Best practices in marketing and sales
  • Best practices for using the tools provided
  • Coaches towards integrating The Value Builder System™ into their business model

Laura Ferguson holds a Bachelor of Arts from McMaster University as well as a Certificate in Human Resources.  With a decade of experience in training, on-boarding and customer satisfaction, Laura looks forward to helping make your use of The Value Builder System™ a success. Laura’s responsibilities include: training new advisors on our platform, questions about the portal, best practices for sales/marketing and to brainstorm the most effective ways of leveraging The Value Builder System™ in your business.

John Tam, Value Builder Business Coach  John has coached and consulted clients in over 20 countries working with reputable hotel chains like Marriott International, Hilton Worldwide & Accor. As a Customer Success Manager at The Value Builder System™ he brings global best practices building value and developing a plan to help enable your business to thrive.

John received his Bachelor of Business Management from Western Sydney University and also earned his Marketing Diploma. John is an identical twin based out of Toronto, enjoys reading on the beach and yoga.

Roger Knecht PB, VB. President of Universal Accounting Center

Your coach to help you apply these principles within your own business as well as help you marketing, enroll and fulfill these services with your business clients: (most of this will be done with your participation within a closed Facebook group)

  • Marketing
  • Selling
  • On-boarding new clients
  • Fulfillment, working with your clients throughout the engagement

After using the Value Builder system we’ve grown our business consulting services (Universal Business Builder, a division of Universal Accounting Center) to work with owners of various industries to apply the 8 drivers within their businesses.  We’ve seen companies go from being in the RED, not being paid as owners to being “in the BLACK” as well as going to market and being sold.  It’s time to apply these principles within your business AND provide these services to your clients.  Become a certified Value Builder provider.


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