The 6 Most Common Mistakes Made By Bookkeeping Freelancers
Here’s a rundown of the six most frequently made mistakes made by bookkeeping freelancers. Think about where your soft spots are, and work to firm them up before they become chronic.
1. Not PreparingDo you occasionally go into a prospective client presentation less prepared than you should be? If you haven’t completely thought about what you are going to say, how you are going to say it, and what visuals you will use, let’s face it. You’re winging it. And you know you run the risk of making a weak presentation that does little to influence your client to commit.
2. Waiting for Clients to Find YouThere are times you get lucky: You make a client with very little effort. Every bookkeeper will stumble onto a good deal, once in a while. But with all the competition you have, you can’t afford to take it easy. You’ve got to be consistently proactive. Those new clients that come to you with no effort on your part are icing on the cake.
3. Letting Your Sales Cycle Get You DownEvery bookkeeping freelancer has seasons of plenty, when everyone seems to be signing up, and dry spells, when closing a sale is extremely difficult. Remain optimistic no matter where you are in your growth cycle. Your next new client is just around the corner.
4. Not Using Evidence to InfluenceIn a rush to get through the close and take home the sale, don’t forget to use evidence to influence and convince your clients. Make your case with testimonials from existing clients (if any), statistics, and demonstrations. The extra effort will bring in more sales and more loyal clients.
5. Letting Yourself GoWork at maintaining your health as well as your appearance. Get enough rest, eat sensibly, and moderate your drinking. Start your day feeling healthy and enthusiastic. It will make all the difference in your results. It’s sad, but true — people buy more from those who look successful, happy, and healthy.
6. Not Investing in YourselfAre you a student of accounting? When was the last time you attended a seminar, or read a marketing book? Look for and attend conferences and seminars that will add to your knowledge of marketing, and of accounting. Proactively invest in your career and your future. Universal’s course is a terrific place to start.The Professional Bookkeeper Program is a great way to invest in your knowledge of Accounting and Bookkeeping. Click HERE to Learn how to increase your knowledge.
With a little concentration, you can stop yourself from falling into these traps. Your clients will notice the improvement, and your sales will improve as you do.
The Day-to-Day Operations section of this site gives other great tips to keep your business running smoothly.Click HERE to learn more ways to increase the productivity of your Accounting and Bookkeeping business.