Category: Accounting

So you think you’re introverted. I bet I’ve got you beat. When I was in high school, a friend of mine and I went to a church party / dance. On the way to the men’s room, I ran into a girl I knew from one of my classes. She had a friend with her […]

In an Internet discussion group a while ago, one person asked how they could most effectively convert a Help Wanted ad into a client. I trust she won’t mind me sharing a few of the suggestions. Show Employers They Need an Accountant, Not Necessarily an Employee Companies listing Accounting or Bookkeeping job listings already know […]

In many instances the Letters to the Editor component of a local newspaper represents the most-read section of the publication and yet it is often overlooked as an opportunity for business promotion. Why are the letters to the editor so well read? They provide solutions to problems, take a stand and enlist support for a […]

In the course of business we’ve all heard of the networking groups who meet on a regular basis with the sole objective of referring business to each other. Rather than hope that they will have a vacancy for an accounting service member at some stage in the not too distant future, give some consideration to […]

Let’s face it – you are never going to lose a client, or a prospective client for that matter, from too much contact as long as the contact is relevant to their business. Keep In Touch to Keep Your Profitable Clients One of the most frequently heard complaints from small business owners is the fact […]

How you first present yourself to that prospective client can make the difference between getting a new client or walking away empty handed. Here are five tips that will help to make the initial visit a positive one. 1.  Don’t overstay your welcome. Business owners/managers are swamped with work. Their time is valuable. Don’t take […]

In developing your accounting service you are going to rely heavily on obtaining clients who have been referred to you by a third party. This third party may be an existing client, friend, relative, neighbor or a business contact. Where Do the Best Referrals Come From? The question must be asked: "How do you build […]

Your Unique Selling Proposition What makes you different from your competition? Find out, and learn how to show that advantage to potential clients. Use Local Newspapers to Market Your Business At No Cost There is a way in which to use your local newspaper to expose your business to potentially thousands of clients…and it doesn’t […]

"You can lead a horse to water, but you can’t make him drink." Believe it or not, this old saying illustrates valuable marketing insight that you can apply to selling your accounting and tax services. What Is Marketing? Marketing is the process of making a client aware of your services. Taking advantage of your full […]

To “get results” with your Web site, the first question that you must ask yourself is, “What results do I want?” Are you trying to find clients through your Web presence or just providing information about your service, where you are located, and what you do. Why Do You Need a Web Site? Beyond being […]

After meeting with a potential client, you should compose a letter of engagement immediately to formalize your business relationship. The letter not only seals the deal, but it articulates and solidifies expectations of both contractor and client. Most small businesses respect a formal agreement but appreciate one that is not written like a legal document. […]

When you put your ear to a seashell, you could swear that the rushing sound you hear is the very ocean from which the shell originated. Of course, you know it’s not really the ocean! Hearing the voice of the client can be equally deceiving. You might think you know what your clients are saying, […]