Category: Accounting

A number of days ago I was asked what I do and why I do it. This wasn’t a new question to me; over the years many of my friends

Embarking on a new career is always emotional.  Obviously, you’re excited, and at the same time, it’s daunting knowing you need put yourself in a position for long-term success.  Here’s

Small Business Accounting is BIG Business Dear Friend: Welcome to Universal Accounting® Center, My name is Allen Bostrom CPA and I’ve been working and teaching accounting & bookkeeping students for over 30 years. In that time, I’ve gained a huge amount of knowledge about accounting and marketing accounting and bookkeeping businesses. As a accounting enthusiast, […]

Wouldn’t it be terrific if you could encourage prospective clients to conduct business with you by the use of specific words? Marketers know that the use of certain words create a response, while others are too passive. Entire books exist devoted to nothing but "Words that Sell". Some of these work exceptionally well when working […]

In this article we discuss word-of-mouth advertising, the best form of marketing for accounting and bookkeeping services. When I started my accounting practice, I quickly found that the best advertising method was word of mouth. For over ten years, I worked as an accountant for a large corporation. Although I was well thought of, and […]

This article discusses using your vendors and associates to send you referrals, an excellent source of new clients for your accounting service. In addition to the finder’s fee, there is another great advantage about having associates — the client resource. Each of these professionals is a potential resource for referrals for your business. You should […]

A unique selling proposition (USP) will distinguish you from your competitors providing a terrific competitive advantage. Your USP indicates your distinct advantage and represents the reason why clients will choose to transact business with you ahead of your competitors. Why Should Clients Buy From You … and Not Your Competitors? It’s what makes your business […]

Because many of us have not undergone extensive sales training, we will help you with some of the objections that you might run into with prospective clients. There really are not that many of them that you need to be prepared for. What are some of the more common objections by prospective clients? As you […]

What if someone told you there was a room full of prospective accounting clients waiting for you? Would you be interested? Would you make every effort to get there? I know I would (and have). Trade shows are occurring almost daily in every major metropolitan area in the world. These shows are full of eager […]

This article includes a few key tips for selling your accounting and bookkeeping services to business clients. You’re probably familiar with this common phrase: “You never have a second chance to make a good first impression.” This is particularly true when meeting with prospective accounting clients. You are judged in the first 15 to 20 […]

This article discusses sales strategy for selling the benefits of accounting and booking services for prospective business clients. To sell successfully, you must know your service and its features thoroughly, but that’s not enough. You must also be able to translate the features in to client benefits. If you push service features instead of service […]

There’s just two things. Two simple attributes separate successful accounting and bookkeeping services from unprofitable ones. Is it training? No, most unprofitable accounting services have very competent, well-trained people. To succeed, you need to: Find enough customers Charge enough for your services We’ll help with both. The Professional Bookkeeper™ Program teaches you to quickly and […]