Developing Profitable Business Alliances


The old adage claims you’ll find strength in numbers.  In these tough economic times, it helps to have solid business alliances with which you can grow your business and solidify its standing.  When you partner with other businesses, you have access to a professional support group that helps you garner more referrals, access experts in other fields, and take you business to the next level.  But before you align yourself with anyone, you should attend to the following three things:

1. Select organizations with compatible business objectives.

Like any relationship, you should choose a business that is compatible with yours.  Professions that correspond well with accounting include loan officers, checking representatives, financial planners, insurance representatives, lawyers, etc.  If you were the CEO of a large accounting firm then you would try to connect with leaders of organizations that complement your business’s size and prestige.  If you are a contract accountant with a handful of clients, then you would look to other small business owners or employees of like organizations.

It’s also important to ensure that your business objectives are similar.  For example, when you partner with an organization that values customer service, chances are you’ll receive referrals from individuals who expect to be treated well.

2. Ensure the partnership is well balanced.

Participating businesses should equally contribute to the alliance.  All should be willing to commit to regular meetings and efforts that benefit all involved.  Before agreeing to join an alliance you must ensure that all parties are ready for the commitment and involvement required.

3. Determine your alliance goals.

Once you’ve selected the participating businesses and verified the commitment of all parties, you can determine your alliance goals.  What are you bringing to the table?  Consider introductory services you could provide their clients at no cost: QuickBooks seminars, tax consultations, or business assessments.  All of these would benefit their clients while exposing them to your professional expertise.

You should also know, specifically, what you are looking for in return.  Do you just want a list of referrals or would you prefer a glowing, personal endorsement from the potential partner?  Unless you are specific in the terms of your alliance, one or more parties are likely to be disappointed with the relationship.

Universal Accounting Center Can Help You Promote Your Practice

Building profitable business alliances is just one way to grow your business by increasing your clientele with referrals.  In fact we teach you how to do just that, using a variety of proven methods, in our Universal Practice Builder Program, which is designed to train you how to promote your accounting practice. In fact, for over 25 years we’ve taught professionals like you how to grow their businesses and market their services to those who need them most. Also called Marketing on Steroids, here’s just a sampling of what you will gain from enrolling in the Universal Practice Builder program:

  • A guarantee of $30,000 in new annualized billings in only 12 months
  • 12 marketing strategies that you can implement immediately
  • A process which can produce 15 to 25 qualified leads per month
  • 3 months of coaching via telephone and Internet
  • Training on a computerized database tracking program
  • A presentation DVD to show potential clients

Student Testimonials

I now have tools I can really use to take my business to the next level from a marketing standpoint. The staff was great and had great ideas. – Michelle C.A must attend seminar if you are serious about becoming an accountpreneur. We would highly recommend this seminar so you can learn how to work on your business not in your business. – Joe H.

Universal Accounting Center Can Help You Establish Your Practice’s Prestige

Enhance your business alliance with UAC by enrolling in our Professional Bookkeeper program!  Designed to teach you the day-to-day accounting functions required by small business, this course will give you the skills and the confidence to act as a Profit Expert while you manage your clients’ books.  Here are just a few things the PB course will provide:

  • Practical and extensive training in small business accounting
  • The opportunity to earn valuable certification as a Professional Bookkeeper
  • DVD training materials you can review again and again
  • Hands-on instruction that will provide you with experience setting up and managing small business accounts from scratch
  • Flexible training that you can master on your own time and at your own pace
  • 6 months of follow-up support provided by knowledgeable accounting professionals
  • An iron-clad guarantee

Student Testimonials

I can honestly say that the hands-on training from Universal Accounting Center was far more helpful than that of my degree program. The training I received in you class was superb, exactly what I needed for the type of accounting business I was trying to start. I have been so pleased with the training I received from you, that my two part-time employees are currently taking your course. – S.A. IvinsI learned a lot and it was a good investment in my future.- B. Stracher

With UAC’s iron-glad guarantee, you have nothing to lose.  Take advantage of UAC’s Power Package, and enroll in these powerful programs today!

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