Most small-business owners hesitate to grow their businesses for fear of needing an increase of resources in order to see it happen. There are ways to increase your client base, your capacity and your bottom line without increasing your funding.
In a recent Entrepreneur.com article, Gregory Kennedy, author and successful entrepreneur, shares “5 Ways to Grow Your Business without Adding More Resources.” Here we share three of his tips:
1. Focus on scalable channels. As Kennedy explains, “Door-to-door selling, cold calling and other traditional methods of sales are not scalable… Digital advertising and social media are…scalable and both require very little money to get started. While it does take time and effort to build a social media following, once you have it in place, it’s powerful and effective.”
2. Gather referrals. Building your client base through referrals is one of the most cost-effective ways to secure quality customers who are credible and trustworthy. Often we are uncomfortable asking our friends, family, and current clients to refer others our way, but there’s no reason to be when you offer the valuable services you do.
3. Automate tasks. Ensuring that you have all the technology you need to run an efficient practice is an important element in developing helpful workflow strategies. Creating a digital work environment can save you a lot of time in the long run. This includes adopting and/or maximizing your usage of accounting software that can make your life easier.
Review your current processes and procedures to see if there are ways you can grow your business without increasing your outflow or your workday. We suggest you start here.
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The Professional Bookkeeper’s Guide (PBG) to QuickBooks will enable you to master this software program that over 80% of small businesses use to manage their accounting. Once you do, you will be able to work more efficiently as you use all the features, functions, and shortcuts QuickBooks offers. Not only will the PBG enable you to manage your own books more efficiently, but it can increase your bottom line as you add QuickBooks consultation, help and setup services to your offerings. With hands-on training you can earn a professional designation as a QuickBooks Specialist that will give you the credibility you need to convince prospective clients that you are an outstanding bookkeeper!
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Kennedy, Gregory. “5 Ways to Grow Your Business without Adding More Resources.” 11 February 2014 Entrepreneur.com