We often tout the overall stability of the accounting industry by citing the history of the profession. Accounting is one of humanity’s oldest professions. That means change typically takes a long time, and Debra Kilsheimer is here to make the push for reconsidering how bookkeepers price their services.
Kilsheimer will present her model for making the most of your bookkeeping skills at GrowCon 25, to be held in Provo, Utah from May 5 to 7. Tickets are still available if you’d like to hear Kilsheimer’s strategies in person.
Kilsheimer, owner of Behind the Scenes Financial Services and a QuickBooks Advanced ProAdvisor for more than 25 years, set out to empower bookkeepers and accountants to charge their true worth as she considered what to present on at GrowCon.
Her session, aptly titled “The Price is Right,” is a must-attend for anyone looking to break free from the cycle of underpricing and embrace value-based pricing with confidence. Here’s a sneak peek at what to expect from her presentation in Provo.
Why GrowCon and Why Now?
Kilsheimer said she loves the energy that comes from being surrounded by ambitious professionals, which is a crucial benefit of attending a conference like GrowCon.
“The best part? Seeing those lightbulb moments when people realize they’ve been underpricing their value and finally feel empowered to change it,” she said.
She’s particularly thrilled about GrowCon’s focus on growth—not just in revenue, but in confidence, strategy, and mindset. And let’s not forget the location: “Plus, it’s in Utah. I’ve only been there once, and I’m excited to explore it more,” she added.
A Glimpse into “The Price is Right”
Kilsheimer’s presentation will tackle the most common pricing pitfalls bookkeepers face and provide practical strategies to overcome them. She joked that she won’t be giving away a car at GrowCon, but she will help bookkeepers win back their worth. Here’s what attendees can look forward to learning:
- Why most bookkeepers underprice their services and how to fix it
- The biggest pricing mistakes that are quietly costing you money
- How to shift from hourly billing to value-based pricing
- Practical steps to increase prices with confidence—without losing great clients
She promises that attendees will leave with clear pricing strategies and, more importantly, the confidence to implement them.
Why Pricing Matters Now More Than Ever
Pricing as the #1 barrier to financial success for bookkeepers, Kilsheimer said. With inflation, rising costs, and growing demand for bookkeeping expertise, there’s never been a more critical time to address this issue.
“Bookkeepers need to step up and price their services like the experts they are,” she said.
Her goal? To ensure attendees walk away knowing:
- Their work is valuable, and they should charge accordingly
- Hourly rates are outdated and value-based pricing is the way forward
- Raising prices doesn’t mean losing clients—it means attracting the right ones
A Message to GrowCon Attendees
Kilsheimer’s session is designed for anyone who’s ever felt stuck, underpaid, or unsure about how to price their services.
“Come ready to challenge your pricing mindset, learn actionable strategies, and walk away with the confidence to charge what you deserve,” she urged. “Who’s ready to get their pricing right?”
So, mark your calendar for GrowCon 25 and get ready to transform your business with Debra Kilsheimer’s strategies for pricing your services. This is your chance to take your pricing strategy—and your confidence—to the next level.
GrowCon 25 will be held in Provo, Utah, from May 5 to 7 at the Utah Valley Convention Center. Tickets are available now. VIP tickets include lunch at Bridal Veil Falls in Provo Canyon, an adventure at Labyrinth Reality Games, Dinner at Rodizio, and a Casino Night with speakers and Universal Accounting Staff.
Be sure to check out highlights from previous editions of the conference, and contact our team if you’re interested in starting or improving your own accounting firm at 435-344-2060 or schedule an appointment online.
