The proliferation of social networking sites has left many professionals wondering how to best manage profiles in order to generate interest in their businesses. In a recent Entrepreneur.com article, author Brian Patrick Eha describes “5 Social Media Rules Every Entrepreneur Should Know.” Here we share three of his tips:
1. Produce quality content. In order for your online presence to be valuable to others, you must provide them with information applicable to their particular needs and situation. In order to accomplish this you must know your target market well and understand their most pressing concerns. When you can address those, your tweets, posts, and pins becomes a valuable resource to their business.
2. Be open and engaging. Online communication can be tricky. You need to ensure that all your correspondence is upbeat and personable so that your audience is drawn to your profile and attends to your updates. Also, it’s important that you engage with followers, responding to their questions and requests.
3. Focus on a specific niche. As Eha explains, “On social media, you can either be a generalist – producing and curating a hodge podge of content across many different disciplines—or you can choose to specialize in one or a few areas. Specialists tend to bend more ears than generalists…”
Using social media to promote your business can be daunting, considering all the different sites out there. Following a simple set of ground rules could help you find greater success as you try to build your business online.
Enjoy Greater Prosperity!
Tax professionals charge 100 + an hour providing planning and preparation services to clients. In the course of one tax season, many tax preparers earn what others take an entire year to bring in. Universal’s Professional Tax Preparer Program will enable you to help your clients save enough money in taxes to more than cover your fees. And what you earn in one tax season will more than cover your registration for this course.
1. Establishing the Tax Foundation. Learn the entire process for determining income and adjustments to income, which will factor into the Adjusted Gross Income. In fact, you’ll cover all the information necessary to prepare Page One of Form 1040.
2. Becoming the 1040 Expert. This module deals with background information and forms that go into the 1040, Page 2. We also discuss all the adjustments that can be made to gross income, including credits that are allowed and different types of deductions and exemptions that can be taken against that adjust gross income number.
3. Profitable Business Returns. In Module 3, we introduce you to the world of business organizations and their tax concerns. This module is a practical companion to Module 2, as it give you experience in completing each of the schedules and forms common to business organizations.
4. Building Your Successful Tax Practice. Module 4 was designed to give you a head start in creating and running your own tax preparation service. You will find yourself light years ahead of the competition as you put these strategies into play.
Invest in your business by becoming a Professional Tax Preparer (PTP) before next tax season. Universal’s PTP program will give you hands-on training in completing full individual (1040) and business returns while enabling you to further grow your business. Call 1-877-833-7909 to enroll now.
Resource
Eha, Brian Patrick. “5 Social Media Rules Every Entrepreneur Should Know.” 14 June 2013 Entrepreneur.com
