As a small business owner, you must oversee different aspects of your company. This includes product research and development, finance, accounting, sales, and marketing. This can be a difficult task and it usually involves a huge amount of work.
For marketing, it is possible to gain exposure and new customers without an immense budget. We look at some simple ways you can improve your small business marketing below!
Make use of free resources where possible
One of the best things you can do as a small business owner is to take advantage of the myriad of free tools and resources available. You can easily find an array of free marketing tools covering things like email marketing, graphic design software, video editing, and even social media management tools.
It is a common misconception that you have to have a huge budget to market your business. This isn’t necessarily true! You simply have to know where to look and spend time looking for free tools and resources. For example, do you have a website, get one for free?
Use social media to your advantage
Social media platforms like Instagram and Facebook have the potential to be potent marketing tools for small businesses.
The main benefit is that they are free to use! All it costs to create a social media profile, and produce marketing posts is time and effort! If you want to quickly gain exposure and expand your online presence, social media marketing is an excellent tool to use.
When making posts for your accounts, make sure they are interesting! Consider using images or video content, and encourage user interactions.
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Use a mix of both physical and online marketing
It is important for a small business owner to look at all marketing outlets. Many businesses today concentrate only on online marketing. While this can work for many businesses, small local businesses can also benefit from offline marketing.
Traditional marketing methods like Business Cards, leaflets, and brochures could help greatly. You could distribute them manually to save on expenses. For example, when shopping or walking about in your local community, you could keep a stack of business cards handy to give out.
Keep track of, and use popular trends
Today it is common for certain topics, subjects, and media to go “viral”. This means that the content experiences a huge surge in viewing numbers in a short amount of time. As a small business, you can look for these trending subjects and incorporate them into your marketing.
A simple way to do this is to look at the trending topics on YouTube, for example. You could then link to these trending topics and mention them in your social media posts.
Make use of local marketing
Lastly, as a small business, you are most likely selling to a national or local customer base. You can use this to your advantage and concentrate your marketing efforts. Instead of trying to appeal to a global audience, appeal instead to your local area.
This can help capture a captive customer base. There are many ways to do this. Firstly, one of the simplest things to do is to create a Google Places business listing. This will appear when people use Google Maps and search for businesses on Google. Along with this you need to claim your Google Business listing. Also, consider researching local directory websites and community Facebook pages where you could promote your business.
As you can see, there are many things you can do to boost the promotions of your small business. It is important to give proper time and effort to marketing. This is because it will directly affect your revenue, and your ability to expand in the future.
Written by Roberto Malone
