Establishing your web site is merely the beginning of your e-marketing project — you need visitors and to achieve visitors you will need to promote the site.
As search engine listings are not likely to produce clients, it’s prudent to explore other more basic and inexpensive offline methods of promoting your web address.
Here are seven web site promotion strategies — most of which you should be able to easily implement:
- Treat your web address as you would treat any other component of your address — it should appear on all business stationery, promotional material and advertising.
- Include your web address in your e-mail signature message. This will encourage your e-mail recipients to check out your web site. As a result they may discover some of your business activities of which they were previously unaware.
- Include your web address in your “30 second networking commercial” when you meet people and you have an opportunity to talk about your business.
- Publish an e-mail newsletter regularly regarding business aspects they might find interesting and valuable such as payroll deadlines, financial statement tips, events in the news, etc. Where appropriate point them back to your web site. Send this email letter to clients, and contacts/prospects at least once a month.
- Feature your web address along with the corporate logo on corporate apparel — e.g. shirts or caps.
- If you don’t mind the possibility of being described as “crass”, promote your web address on your car — this will give other drivers in traffic something to focus on, while in traffic.
- Incorporate your web address in your on hold telephone message.
Other Articles about starting your business:
Selling the benefits of your bookkeeping service
Make your first impression count
Five Tips to Strengthen Your Client Presentations
Outsourcing your bookkeeping
Finding Clients near home
Find leads at networking events
Promote your website
The best marketing strategy: word of mouth
Get a new client every week
Trade shows can be a gold mine!