Strategic Partnerships (Part Three of a Three Part Series)
Improving the Profitability of Your Professional Alliances
In this valuable series on increasing the effectiveness of your professional relationships we have defined “strategic alliances” and determined who makes a good strategic partner. We have also discussed where, when, and how to secure strategic partners. We hope that you’ve come to appreciate the lucrative nature of these relationships; it’s why we call this concept Networking on Steroids.And now that you see just how valuable these relationships can be, we would like to bump it up a notch and suggest that you Super-Size your professional alliances.
The Mastermind Group
We have discussed the importance of building individual relationships with like-minded professionals. Now consider how much more effective these partnerships would be if you super-sized them. What, you ask? Imagine that instead of regularly meeting one-on-one with your strategic partners, you leveraged your time by creating a mastermind group where all your partners could meet at the same time and benefit from this collaborative effort. Now instead of taking countless hours to meet with these partners individually you meet with them all at the same time, enjoying the mind-meld that results when professionals with the same customer profile are able to advise one other and share referrals. These groups should not only meet weekly, but set group goals to assist other members to achieve certain levels of client growth.Mastermind Groups also present great opportunities for marketing partnerships. Because Mastermind Groups generally offer complementary services, it’s extremely beneficial for these groups to pool money in order to purchase advertising. They can also go in on a booth at a trade show, taking turns manning the booth and promoting their services.Strategic partnerships are much more valuable than traditional networks. In building strong professional alliances you increase your clientele, your bottom line, and your business standing. You join the company of like-minded professionals who have your best interests in mind as you work together to grow one another’s businesses. While it may require more time and energy from you, it definitely offers a large return on that initial investment. And as an accountant you can appreciate a good ROI when you see one. Take the time to start building strategic partnerships today!
Leverage Your Professional Alliances and Build Your Clientele
The information from this three-part series was inspired by a section in UAC’s Universal Practice Builder (UPB) Program. This course teaches you how to grow your practice and become more profitable than you’ve ever imagined. Universal guarantees that after completing the UPB program you will earn more than $30,000 in annualized billings in just 12 months. Not only that but you’ll have access to 12 highly-effective marketing strategies that will help you secure 15-25 solid leads per month! If you’ve been curious but unwilling to commit to a brighter, more rewarding future, visit our site and see what others are saying about the Universal Practice Builder Program. Click to view a video that will show you why one graduate knows this program more than paid for itself after just one client. Hear why another felt she didn’t have to wait to complete the entire program before she could begin using what she learned in Module One to increase her clientele. And understand why all of them are grateful to have completed this program. Visit our Universal Practice Builder site now and see how proven marketing approaches can grow your business, guaranteed!
