Category: 6. Grow an Accounting Business

In the course of business we’ve all heard of the networking groups who meet on a regular basis with the sole objective of referring business to each other. Rather than hope that they will have a vacancy for an accounting service member at some stage in the not too distant future, give some consideration to […]

In this article, you will learn an incredibly effective marketing strategy for growing your accounting and bookkeeping business. In creating an accounting and bookkeeping service, there are steps that work every time in marketing. For the best way, see: The best way to market an accounting and bookkeeping service Another approach in creating your own […]

“It’s who you know” takes on new meaning in today’s frenzied business climate. We all appreciate the value of networking, especially as it becomes harder to find the time and energy to develop the relationships that can boost our accounting practice. And as we grow more dependent on the technologies that help us do bookkeeping […]

This article discusses one of the top places to market and sell your accounting and bookkeeping services. The Chamber of Commerce, leads groups, and networking events, are all great places to get in front of other business professionals make yourself known. How about a power breakfast? I’m not talking about those dry-crunchy-barley breakfasts either. I’m […]

Time is Money, and Networking is More Money Some might think that time spent networking would be better spent doing something more productive, something more profitable. But when you dedicate just a little bit of time every week to making and maintaining business associations, you’re banking your efforts and will be amazed how much interest […]

In this article, you will learn different marketing stategies for startup and existing accounting and bookkeeping services, with a final review and links to other articles on the best technique- word of mouth. No business will be successful, with any product or service, without some form of marketing. Regardless of what those get-rich-quick schemers say, […]

In an Internet discussion group a while ago, one person asked how they could most effectively convert a Help Wanted ad into a client. I trust she won’t mind me sharing a few of the suggestions. Show Employers They Need an Accountant, Not Necessarily an Employee Companies listing Accounting or Bookkeeping job listings already know […]

How you first present yourself to that prospective client can make the difference between getting a new client or walking away empty handed. Here are five tips that will help to make the initial visit a positive one. 1.  Don’t overstay your welcome. Business owners/managers are swamped with work. Their time is valuable. Don’t take […]

In developing your accounting service you are going to rely heavily on obtaining clients who have been referred to you by a third party. This third party may be an existing client, friend, relative, neighbor or a business contact. Where Do the Best Referrals Come From? The question must be asked: "How do you build […]

"You can lead a horse to water, but you can’t make him drink." Believe it or not, this old saying illustrates valuable marketing insight that you can apply to selling your accounting and tax services. What Is Marketing? Marketing is the process of making a client aware of your services. Taking advantage of your full […]

It’s probably stressful to consider giving your clients a Christmas gift right now.  But what if we told you that not only would it remind them of your valuable services, but it would also work as an incredible marketing tool that could increase your profitability in the long run.  In a guest post to the […]

Many businesses focus their growth efforts on new business. That’s definitely an important component of any business and a successful growth model, but it can be putting the cart before