The Universal Practice Builder program


Not only must you offer quality accounting services at a fair price, you must also illustrate why you have the best people to outsource your clients accounting and bookkeeping needs. The best way to accomplish this is by distinguishing your qualified staff as the best in the area.

Certifications and designations can represent the expertise of you and/or your staff in offering specialized accounting services. It also shows your firm’s commitment to being the best in the market.

UPBEnroll in the Universal Practice Builder™ program and learn how to stand out in your area with skilled staff you can use to market your premier accounting services. As a student of the Universal Practice Builder, you will be given access to our proprietary network of qualified Professional Bookkeepers™, Professional Tax Preparers™ and QuickBooks Specialists as a resource for your staffing needs. Or, train your staff using Universal’s exclusive proprietary training systems*.

You will learn how to market your accounting and tax preparation services at a more intensive level. You will cut costly trial and error marketing. You will save time and energy. You will accelerate your progress in growing your business, reduce expenses and enhance your professional image. Here are just some of the reasons you and your practice need to use the Universal Practice Builder™ as your firm’s marketing program.

Universal Accounting Center has more than 40 years of experience training accounting and tax professionals while developing an international presence both on the Internet and through our training/seminar programs. In our 40+ year history, we have trained over 30,000 bookkeepers, accountants, and CPAs in various forms of marketing. This course is offered for 30 hours of CPA continuing education credits in the U.S.

Universal Accounting® focuses on not only marketing to get new clients, but also client retention. We recognize that the true worth of a client is their Life Time Value (LTV), which defines the success of a firm.

Universal Accounting® provides financing options to individuals and firms, providing a realistic marketing opportunity for everyone interested. As a result of servicing the accounting profession for more than 40 years, everyone qualifies for Universal’s financing plans.

The Universal Practice Builder™ is the most extensive and diverse program offered to accounting and tax firms today. Offering over 22 basic strategies and 10 advanced strategies to leverage from. We confidently stand behind our guarantee. Everything does not hinge on one effort but rather a collection of tested, inexpensive and productive marketing activities to help any accounting and tax practice in becoming the premier accounting firm in your area.

You will receive state-of-the-art marketing materials and learn the systems that will allow you to leverage your time and maximize your billable hours. Take the strategic and tactical approach to growing your firm while learning how to set the goals and take the steps to realize them. The Universal Practice Builder offers the following:

A Guarantee of a minimum of $30,000 in new annualized billings in only 12 months.

Your own customized marketing plan outlining your strategies for success and the tactical plan to implement them.

Techniques that can generate 15 to 25 qualified leads a month. Focused on acquiring 4 to 6 clients a month.

6 months of support coaching to get the expert help you need in implementing your marketing plan when you need it, by telephone or the Internet.

Advanced marketing techniques with life-like demonstrations on how to offer Professional Bookkeeping and Tax services.

Phone marketing instruction and training. Includes scripts and rebuttals for in-house employees.

Training in the values and benefits of newsletters and websites. Learn how to use these tools to bring clients to your doorstep.

Instruction in providing seminar training for two different instructional courses that result in clients: “QuickBooks Made Profitable™” and “In the Black”.

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