In the bustling world of accounting, where precision and deadlines are paramount, the ability to effectively manage time and tasks can mean everything for a firm’s success. As Gina Cotner, CEO of Athena Executive Services, reveals in a recent episode of the Building the Premier Accounting Firm Podcast, mastering the art of delegation through the use of virtual executive assistants (VEAs) can be a game-changer for accounting professionals and business owners.
We’ll explore some of the insights Cotner shared on how and when to delegate, as well as the advantage of working with virtual executive assistants. Listen to the full episode of the podcast here.
The Journey to Flexible Work
Cotner’s transition from a gig in corporate America to starting a business of her own highlights a growing trend: the pursuit of flexible work and the desire for a better work-life balance. This motivation is something many accounting professionals can relate to, especially those who are navigating the post-COVID landscape of remote work. By leveraging virtual EAs, business owners can maintain this balance while enhancing their productivity.
Why Delegation Matters
Cotner explains that the primary value of EAs lies in their ability to take on administrative tasks, thus freeing up business owners to concentrate on high-priority responsibilities. She says, “Delegating tasks allows you to focus on what you do best, and that’s where your value truly lies.” This shift not only improves efficiency but also ensures that the most critical tasks receive the attention they deserve.
Enhancing Productivity and Accountability
One common concern for accounting managers adjusting to remote work is maintaining productivity. Cotner addresses this by emphasizing the importance of training EAs through clear communication and established workflows. “It’s about providing context for your team to keep them engaged and aligned with your goals,” she notes. By doing so, firms can cultivate a sense of accountability and foster team growth, moving away from the “save the day” mentality.
Balancing Professional and Personal Duties
The evolving role of EAs extends beyond professional tasks. Cotner highlights their ability to manage personal duties as well, allowing business owners to achieve a comprehensive work-life balance. She shares, “An EA can handle both your professional calendar and personal errands, giving you more time to focus on growth and strategy.”
The Power of Clear Communication
Building strong relationships with EAs is crucial. Cotner uses a pickleball metaphor to illustrate the importance of adaptability and dialogue in fostering a supportive environment. “Like in pickleball, successful partnerships with your EA require constant communication and feedback,” she advises. This ensures that both parties are on the same page and working towards common goals.
Introducing Tools and Procedures
In the realm of accounting, establishing clear procedures and utilizing tools like CRM systems for automating client acquisition can streamline operations. Cotner advocates for documenting processes to minimize inefficiencies, sharing an anecdote of how routine tasks were transformed through effective delegation. This not only improves operational efficiency but also enhances client service.
Opportunities for Growth and Learning
For accounting business owners seeking further growth and networking opportunities, Cotner highlights the GrowCon annual conference. It’s a platform where professionals can learn from industry leaders and exchange ideas, further enhancing their firms’ capabilities.
Conclusion: Boosting Accounting Efficiency with Effective DelegationConclusion
Incorporating virtual executive assistants into an accounting firm’s workflow is more than just a strategy for delegating tasks—it’s a path to unlocking potential and fostering a culture of accountability and growth. By embracing the wisdom shared by Gina Cotner, accounting professionals can transform their businesses, optimize productivity, and ultimately achieve a more balanced and fulfilling professional life.
For more information on how you can grow your accounting business, call 435-344-2060 to speak with Universal Accounting Center’s team, or schedule a time to discuss your business’ future here.
