Small-business blogging is a popular, and cost-effective, method of marketing. But the point is not just to get a blog out there; the point is to have it rise to the top of competing blogs. So, how do you do that?
Here are a few tips that will help you create a blog worthy of a significant and loyal following.
- Read other small business blogs. You’re more likely to see what works by reading other blogs, especially those in the tax industry. Do a quick search, and bookmark all those you want to follow. This is, possibly, the most effective way to witness what works and doesn’t work in the wonderful world of blogging.
- Update frequently. People expect to find new information on a blog, so you’ll loose readers quickly if you neglect it. While some blogs update daily and others two to three times a week, you’ll find your sweet spot, once again, by visiting other small-business accounting blogs to see what they’re doing.
- Build in numerous links. Not only do visitors find that useful, but those same sites just might return the favor by adding your link to their site, increasing your traffic.
- Include free and practical information. Not only does this demonstrate your tax expertise, but it demonstrates a professional generosity which current and potential clients will appreciate.
- Avoid blatant self-promotion. While your blog is obviously a good way to get the word out about your valuable services, you should avoid successive posts that only boast about your services.
- Enable social sharing. Most blogging systems allow you to add links to posts, enabling readers to share your blog via Facebook, Twitter, etc. Doing so gives will increase your readership more quickly.
- Keep posts short and sweet. The nature of blogging is to abbreviate rather than blather on and on. Most readers opt out of reading a post that involves much scrolling.
- Respond to comments. The great thing about blogs is that they are conversational. Readers can post comments to the blogger and visa versa. Encourage that interaction because it inspires greater loyalty among your readers.
- Include pictures. Graphics add professionalism and interest to your posts. Look for an inexpensive graphic subscription that would enable you to easily find and upload images to your blog.
- Avoid negativity. Nobody likes to continually read text through which the author rants and raves about the injustices of the world—that is, unless those readers themselves are Negative Nellys. Keep your posts positive.
Once you get your blog up and running, share the URL with current clients, have it printed on your business card, include it in your email signature, and provide a link to the blog from your website. You may discover that blogging might be one of the best marketing tools you’ve used in a long time.
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