12 Days of Business (Part One of a Two-Part Series)

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What You Should Focus on in December

December often comes before we realize it, and when caught unaware we can miss key opportunities to acquire new clients, secure more business, and create more loyalty with employees.  This season, take command of the holidays and make key preparations that will enable you to take advantage of this crucial time.  The following are six of 12 tips that will help your business become stronger through the stress of the holidays:

1. Wish your clients a Happy Holiday

Everyone likes a little gift for the holidays, regardless of what they may be celebrating.  Consider offering discounted services or a promotional offer that will appeal to clients.  Regardless of what you choose to do, it’s important that you acknowledge your customers during the holiday season.

2. Send holiday cards

This is a great way to promote your services while spreading a little holiday cheer.  Use this as an opportunity to share your mission and goals with current and prospective clients.  This is a great excuse to use direct-mail advertising in order to get the word out about your business.  As with your client gifts, including a promotional offer will often get your business the attention you desire.

3. Schedule employee vacation time

During this hectic time of year, it’s important that you be prepared for employee absences.  Secure a vacation schedule as soon as possible in order to prepare for any significant gaps in staff help.

4. Plan company celebrations early

Most businesses plan a dinner party or other such holiday celebration.  If you had planned on holding an office party, you need to begin preparations early in order to secure the necessary reservations, catering or room scheduling.  The sooner you begin the better.

5. Get in the spirit

Don’t be a Grinch!  Decorate your office for the holidays.  You don’t have to spend a lot of money in order to spread holiday cheer to walk-ins and employees alike.  Because the month promises to be busy, take care of this at the beginning of the month so you don’t have to worry about it later.

6. Bring your website into the festivities

Use your website to offer season’s greetings and promotional offers that may generate more traffic for your business.  If anything, your ability to maintain a clean, up-to-date website will impress all visitors.

Build Your Website, Now

If you don’t yet have a website for your business, now is the perfect time to launch one.  As you begin composing holiday mailings, what better way to get your website the exposure it needs by including the URL?  If you need help creating a website, Universal Accounting Center’s expanded and improved AccountWeb website development tool is available exclusively for accounting, tax, and bookkeeping professionals.  Within just a couple business days you can create a personalized website for your practice, enabling potential clients to access your business even after your office closes.  Whether you run a full-time accounting practice or do taxes on the side, you need a website that tells potential clients about your business even when you are unable to.  Order your subscription now-your website will be up and running in less than a week.  And if you are a Universal Accounting student you will receive a free six-month trial.  Sign up for your AccountWeb website now!

Take advantage of the holidays by practicing the 12 Days of Business.  Return next week when we’ll be covering the final six tips:

7.    Practice seasonal marketing

8.    Acknowledge your employees

9.    Bring your website into the festivities

10. Don’t offend

11. Schedule your time well

12. Balance your personal and business life

13. Develop a New Year strategy

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