Sending out monthly or even weekly newsletters is an excellent way to stay in touch with your clients and even possibly those prospects that still haven’t made the decision to hire us for our services. This will allow you to create and keep a database of prospects. In turn it will give you the opportunity to keep those leads warm until they are ready to become a client.
Use your Website to create newsletter/blog opportunities.
Create an email signature that includes a link to your website where someone could sign up for your newsletter or begin to follow your blog.
Offer your newsletter to everyone you come in contact with.
If you need some ideas for articles or material to include in your newsletter sign up for Universal Accounting’s ABTips and other such newsletters.
Notify newspapers that you are willing to write articles which focus on practical strategies for business owners when it comes to financial management. This will make the article more enticing to read.
Start with smaller local papers. Once you have a following of readers move up to a larger paper.