As GrowCon 2026 approaches, accounting professionals have an opportunity to rethink one of the most important shifts happening in the industry today: moving beyond compliance and into deeper, more meaningful client relationships.
Leading that conversation is Roger Knecht, President of Universal Accounting Center—and a central figure throughout the GrowCon experience.
With more than 30 years of experience in marketing, sales, HR, and operations, Knecht has helped thousands of firm owners build more profitable, scalable businesses. Through his podcast, Building the Premier Accounting Firm, and his books Your Strategic Accountant and Your Profit and Growth Expert, he has consistently guided professionals toward becoming trusted advisors—not just service providers.
From Compliance to Community
At GrowCon 2026, held May 4–6 in Salt Lake City, Knecht will present:
“From Compliance to Community.”
This session addresses a fundamental transformation in the accounting profession.
For years, many firms have focused primarily on compliance—tax filings, bookkeeping, and reporting. While these services remain essential, they are no longer enough to differentiate a firm or drive long-term growth.
Knecht’s message is clear: the future belongs to firms that build community.
What Does “Community” Mean for Your Firm?
In this context, community goes beyond networking or client lists. It’s about creating deeper, more meaningful relationships with clients—becoming a trusted partner in their success.
In his session, Knecht will explore how firms can:
- Transition from transactional services to advisory relationships
- Build stronger client engagement and loyalty
- Deliver value that extends beyond compliance work
- Position themselves as indispensable to their clients’ growth
This shift not only strengthens client relationships, but also opens the door to higher-value services and more sustainable revenue streams.
More Than a Speaker—A Guide Throughout GrowCon
Knecht’s role at GrowCon goes far beyond a single presentation.
As a host, panel participant, and active contributor throughout the event, he will help shape the overall experience—facilitating discussions, connecting ideas, and ensuring attendees walk away with actionable insights.
His presence adds a layer of continuity and leadership that enhances the value of the entire conference.
Why This Matters Now
The accounting industry is evolving rapidly. Automation, increased competition, and changing client expectations are forcing firms to rethink how they deliver value.
Those that remain focused solely on compliance risk being commoditized.
Those that embrace community—building relationships, offering advisory services, and becoming strategic partners—position themselves for long-term success.
Knecht’s session offers a roadmap for making that transition.
Don’t Miss GrowCon 2026
If you’re ready to elevate your firm, strengthen client relationships, and become more than just a compliance provider, GrowCon 2026 is an opportunity you won’t want to miss.
Hearing from leaders like Roger Knecht—and engaging with a community of growth-focused professionals—can change how you think about your business and what’s possible.
Reserve Your Ticket Before It’s Too Late
GrowCon 2026 is quickly approaching, and seats are filling fast.
Reserve your ticket today to secure your spot and make sure you don’t miss Roger Knecht’s session—or the chance to be part of a community dedicated to building better, more impactful accounting firms.
