A Con Artist’s Commandments for Success

What Do Con Men Know that Most Professionals Don’t?

“Count” Victor Lustig is known as one of the greatest con artists of all times, selling the Eiffel Tower twice in two years.  While his career choice may have been diabolical, his code of conduct, entitled the “Ten Commandments for Con Men,” enabled him to finance his lifestyle by effectively gaining the trust of countless professionals.  Truth be told, many of his commandments apply well to business in general.  Consider five of Lustig’s rules that enabled him to win friends and influence people:

1. Be a patient listener (it is this, not fast talking, that gets a con man his coups). This was Lustig’s first commandment, and if listed in order of importance, we can appreciate why listening patiently is so imperative.  It demonstrates interest, compassion, empathy and an appreciation for the speaker’s worth.

2. Never pry into a person’s personal circumstances (they’ll tell you all eventually).  When you’re nosey, you raise suspicion and, quite frankly, you make people feel comfortable.  After time, you’ll build trust, and your current and prospective clients will eventually reveal more about their personal financial situations without being asked.

3. Never boast – just let your importance be quietly obvious. When you brag, it implies that your reputation isn’t strong enough to speak for itself.

4. Never be untidy. This one is interesting; the implication is that messy people are untrustworthy.  While that may not be true, consider what your organizational skills may be unintentionally communicating to others.

5. Never get drunk. Anytime a professional loses control, he/she loses respect.  A con artist, in the throes of a drunken stupor, is likely to reveal their true intentions.  A financial professional, in the throes of any kind of stupor, will not act as an appealing candidate for managing themselves, let alone anyone else’s money.

It’s unfortunate that Lustig recognized how to feign integrity in order to con individuals out of their hard-earned cash.  His ten commandments worked because he understood human nature and what people look for when building professional relationships with others.  Hopefully, you can use a handful of his commandments to genuinely secure the loyalty of prospective and current clients.

Enhance Your Business Reputation with Reputable Marketing Techniques

In all our years working with accountants, bookkeepers and tax preparers, we’ve come to understand that most don’t know how to effectively promote their services.  We do!  And not only do we know how to market those services, but we know which strategies and approaches will grow your business to the point where you will become so busy you may have to start turning clients away – that or consider increasing your staff in order to increase your capacity (and your bottom line!).

To share this priceless information we developed the Universal Practice Builder Program, otherwise known as Marketing on Steroids.  You will learn how to increase your billable hours and get the monies you deserve by leveraging your time with techniques proven to get clients.  In the meantime, you allow your firm to become the premier service in your area for accounting, bookkeeping (write-up) and tax.  Your ability to market your business and network with key community players will promote your practice to those who need and appreciate it most.

Call 1-877-833-7909 to see how this program could enhance your business, immediately.


–.  “Victor Lustig.” Wikipedia

James, Geoffrey.  “Ten Commands for Con Men.”  7 March 2011  BNET.com