"I already have business cards – what else do I need to know?"
That’s a good question. Most people know the basics about business cards. However, there may be some things you’re overlooking.
Business Card Basics
What should your business card include? Here’s a list of the basics:
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Beyond the Basics
There are some optional considerations you may want to include if the budget permits:
Quality
There is no need to go for broke with raised printing on your business card as this can be an expensive exercise. The key to a good business card is that it will not only provide all the relevant details to facilitate contact with you but that it will also stand out from other cards and thus color and fonts become an issue.
The Back of the Card
This space need not be entirely wasted as you can include details of the services you offer, helpful hints or some positive quotations. Your business card will set you apart from others.
Your Photo
You’d be amazed how many people will recognize you when your business card incorporates your photo, and don’t worry if you are not a model. You just want them to be able to put a face with your name.
Marketing With Business Cards
How and when do you use your business card? As often as possible!
Your business card is the ideal tool for networking. Whenever you meet a new contact, be sure to give them your business card and ask them for their card. When you’re writing to someone for the first time always attach your business card. This will encourage them to file it away in their business card holder.
It’s appropriate to attach your business card to any newspaper or magazine articles your sending to clients or prospective clients.
The same applies to birthday, congratulations or anniversary and other cards sent to clients or prospective clients.
It’s worth considering attaching your business card when paying your bills – who knows where this could lead.
A legend in the world of realtors, Ralph Roberts, tells the story of tossing 1000 business cards from the stands at a World Series game and being contacted by prospective clients over a 10 year period seeking his assistance in selling their homes. It’s not necessary to go to these lengths to distribute your business card but, without doubt, you will discover your own creative methods to get your most effective personal marketing tool in the hands of the people you would like to be contacting you.
In summary, don’t be bashful about giving or sending your business card and always – but always ensure that you have a large supply of cards with you at all times. Not only will you look more professional, but you’ll feel more professional as well.
Other Marketing Methods that Work
Business card marketing is a great way to find clients. There are so many other low-cost ways to find them as well. You just need to know how to find the potential clients all around you. Module 4 of the Professional Bookkeeper™ program teaches you the secrets to quickly find great-paying clients.
Learn How the Marketing Method Taught the Professional Bookkeeper Program Gets You Clients Fast!
