You will either step forward into growth or you will step back into safety. – Abraham Maslow
Inside of you is a business tycoon waiting to break free. Do you believe it? If not, your business may be struggling because you don’t yet believe in your own ability to succeed, and success stems largely from what we belief about ourselves. When your beliefs are limiting, you become trapped in a drab existence where you barely eke out a living. Until you change that believe, you’re unlikely to experience substantial growth and profitability come two, five, or even twenty years. However, if you believe that your business is a raving success in work clothes, then you’re on the right track.Once you establish that core believe, you can easily grow your business by adding complementary services to your offerings.
Offer Complementary Services
If you intend to continue your business only offering accounting services, then to grow that business you must draw more clients who need those services. That’s doable, but there are other, more effective ways to build your business. Consider this; if you were to add complementary services, like tax preparation, QuickBooks consulting, loan application services, and business turnaround help, your current clients are likely to request some of those services as well. Without sending out fliers, postcards, or doing one radio commercial, you could increase your billable hours simply by informing current clients of your expanded offerings.
Many tax preparers make more money in the months leading up to the April 15 tax deadline than others do all year long! Not only that, but tax preparation is another financial skill in high demand since all individuals and businesses alike, small or large, are required to file taxes. And many of your accounting clients would be happy to have you file their taxes as well.
QuickBooks is, by far, the most popular accounting software on the market. More than 80% of small businesses use it to manage their accounting. However, these same businesses often need help setting up their companies and managing various tasks. A QuickBooks Specialist can provide the assistance they need in optimizing this accounting software and all its features. When you consider that Intuit, the makers of QuicksBooks, charges $75 an incident and $349-$600 per year for support, you can see how easy it would be to offer your services for a more reasonable fee in order to serve clients in need of QuickBooks help.
Business owners are often intimidated by the process of completing a loan application package. There are a lot of required components and many would feel more comfortable if they could enlist the help of a financial professional before submitting their application. You could add loan application services to your offerings as yet another complementary service that would appeal to your target market.
The survival rate of small businesses is low even in an ideal market; imagine what it’s like now? Many small businesses are struggling and owners often need help in moving those businesses from the red into the black. Offering turnaround services will enable you to become a valuable resource to many current and prospective clients.
David Sherwood, Universal Practice Development coach and motivational speaker, will be presenting on this same topic at the Universal Accounting Conference in Salt Lake City, UT over September 20th-21st. In addition to Sherwood’s presentation, you can select from the following valuable topics:
- Getting Started with Office Technology
- Networking and Relationship Strategies
- Planning Practice Growth
- The Power of Presence: Your Ultimate Marketing Channel
- Becoming a Profit Expert with Business Benchmarking Reports
- Technology Strategies for the Growing Office
- Working through Resistance
- Phenomenal Women in Business
- Smart Staffing Strategies to Work Less and Make More
- How to Find and Create Expanded Service Opportunities
- Tax Practice Administration
- Introduction to Social Media
- How the Right Client Feedback will Perfect Your Practice
- Future of the Accounting/Financial Services Industry
- From Friend to Fortunate: Making Social Media Pay
If you need help injecting growth and profitability into your business, this conference is just what you require. In two short days you will have everything you need to advance your business to the next level. Not only that, but you will be able to network with other financial professionals who understand your concerns better than anyone. Invest in yourself and your business, and register for the Universal Accounting Conference today! Early birds receive a discount of more than $100!
