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GrowCon Preview: Mike Milan's Techniques to Close More Sales

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Traditionally, we talk about accountants as people who are good with numbers, right? So, I suppose it would make sense for them to get stuck in what Mike Milan calls “analysis mode” during conversations with potential clients.

Backing up your claims with numbers is smart, but too much data can be overwhelming for prospects, Milan said. He’s assembled some of the best sales strategies he’s heard over years of working with advisors, accountants and business owners and will present them at GrowCon 25 in Provo, Utah from May 5 to 7. Grab your ticket here and learn from Milan in person.

Milan, a cash flow expert and founder of his consulting business Cash Flow Mike, promises to provide game-changing insights for advisors, business owners, and accountants looking to level up their sales strategies.

Known for his ability to simplify complex financial concepts and drive tangible results, Milan is bringing an insightful and practical presentation to GrowCon that you won’t want to miss: “Clearing the Noise to Close More Sales.”

Milan’s presentation is all about cutting through the clutter that often bogs down sales conversations and getting straight to what matters most: delivering value and closing deals. Here’s a sneak peek of what he’ll be covering:

Why Effective Sales Strategies Matter Now More than Ever

In a marketplace filled with noise and distractions, businesses need to master the art of simplifying their approach and guiding prospects toward clear decisions, Milan said.

Milan’s expertise in helping advisors and business owners navigate this challenge comes from years of experience working with professionals who struggle to turn conversations into sales. His session will teach you how to ask the right questions, listen for the real needs, and close more deals—without relying on pressure-filled tactics.

His presentation is tailored for anyone looking to improve their sales conversations, whether you’re a business owner, an advisor, or an accountant. If you’ve ever found yourself stuck in “analysis mode” or getting overwhelmed by too much information during a sales pitch, this presentation is for you.

Clearing the Noise & The Explorer

With so much information out there, it’s easy to overwhelm clients. Milan will walk attendees through the art of strategic questioning — teaching how to cut through the noise and identify a client’s real pain points. This approach helps foster trust and creates the foundation for meaningful solutions.

“Sales isn’t just about getting new clients—it’s about building trust, solving real problems, and making it easy for prospects to say ‘yes,'” Milan said.

Mining Your Business for Hidden Cash

In this live demonstration, Milan will show how simple financial insights can uncover hidden opportunities to solve problems and drive sales.

There’s nothing better an accounting pro can do than finding the low-hanging fruit in the prospect’s business and using that knowledge to present powerful solutions. Communicating these savings and solutions is crucial.

Mastering the Art of Closing the Sale for Accountants

Finally, Milan will reveal two effective closing techniques that eliminate the pressure often associated with sales and empower clients to make decisions with confidence. His methods are focused on making the process smooth and natural—not awkward or pushy.

What Attendees Can Expect

At GrowCon, you’ll walk away from Milan’s session with actionable techniques that you can immediately apply to improve your client interactions and increase conversions. Prepare to experience those “aha” moments that will change the way you approach your sales process.

Milan said he is excited to connect with everyone at GrowCon and help attendees cut through the noise to confidently close more sales. Don’t miss out on this opportunity to learn from one of the best in the business.

GrowCon 25 will be held in Provo, Utah, from May 5 to 7 at the Utah Valley Convention Center. Tickets are available now. VIP tickets include lunch at Bridal Veil Falls in Provo Canyon, an adventure at Labyrinth Reality Games, Dinner at Rodizio Grill, and a Casino Night with speakers and Universal Accounting Staff.

Be sure to check out highlights from previous editions of the conference, and contact our team if you’re interested in starting or improving your own accounting firm at 435-344-2060 or schedule an appointment online.

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