Your client pool is your lifeblood. Without a strong client pool your business will always operate under the stress of needing more. Instead, a strong and ever-growing client pool takes your business into the black with ferocity. Unfortunately, many small accounting or bookkeeping firms struggle to maintain and build a client pool that will meet their needs. Today we can show you some principles for building a strong client pool for your small business.
5 How To Build A Client Pool
- Start With What You Have. If you fail to take care of the clients you have right now, your client pool may shrink to a puddle. Meet your client’s every need. Improve your service and ask what you can do better. It’s time to create a strong reputation. Give surveys and regularly check in with each of your clients for satisfaction guarantees.
- Increase Referrals. Your existing client pool is your best source for new business. Their referrals carry more weight than any advertisements. Create incentives for your clients to refer their friends or to share information about your business. Of course, this only works if you’ve successfully tackled Step One. Simply enjoying the services you offer and trusting you is the best possible chance for a referral.
- Diversify. It can be risky to build a client pool of homogenous groups. Instead, use your current client pool to identify the groups you are missing. You can target other types of entrepreneurs, small businesses, corporations, and more. That way economics, seasonal swings, or industry shifts can protect your business.
- Increase Your Presence. Show up online, in print, in advertisements, and in community spaces. When you are more present, more potential clients have the opportunity to find you. Create social media accounts, consider online marketing, and place ads where possible. You may also consider volunteering with business organizations or charities.
- Treat All Equally. Small potential clients and big, old customers and new. Treating each individual with high potential and quality will help you build trust and attract new clients. Building your reputation is critical for building your client pool. Be willing to customize your approach for individuals.
Finally, none of these steps are quick fixes. They work best when you set aside time each week to dedicate to growing and retaining your client pool. If you are still struggling to grow a client pool for your accounting business, Universal Accounting School offers a guaranteed success path to a vital client pool and increased revenue.