The proliferation of social networking sites has left many professionals wondering how to best manage profiles in order to generate interest in their businesses. In a recent Entrepreneur.com article, author Brian Patrick Eha describes “5 Social Media Rules Every Entrepreneur Should Know.” Here we share three of his tips:
1. Produce quality content. In order for your online presence to be valuable to others, you must provide them with information applicable to their particular needs and situation. In order to accomplish this you must know your target market well and understand their most pressing concerns. When you can address those, your tweets, posts, and pins becomes a valuable resource to their business.
2. Be open and engaging. Online communication can be tricky. You need to ensure that all your correspondence is upbeat and personable so that your audience is drawn to your profile and attends to your updates. Also, it’s important that you engage with followers, responding to their questions and requests.
3. Focus on a specific niche. As Eha explains, “On social media, you can either be a generalist – producing and curating a hodge podge of content across many different disciplines—or you can choose to specialize in one or a few areas. Specialists tend to bend more ears than generalists…”
Using social media to promote your business can be daunting, considering all the different sites out there. Following a simple set of ground rules could help you find greater success as you try to build your business online.
Enjoy Greater Prosperity!
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Eha, Brian Patrick. “5 Social Media Rules Every Entrepreneur Should Know.” 14 June 2013 Entrepreneur.com