Lead with Purpose


The economy continues to flounder, and that has a direct impact on the morale of leaders and their employees.  With optimism dropping, it can be difficult to lead an organization to success.  But John Baldoni of CBS Money Watch claims “Leading with Purpose Gets the Best Results.”  To accomplish that, he recommends the following four tips:

1. Communicate Vision. Like any organization, you would like to see your business succeed.  A clear vision can help you express what you would like your business to accomplish, enabling your employees to better understand your expectations.  Also, when part of your mission is to see employees improve, that will solidify their loyalty and support.

2. Instill purpose. In order to effectively lead your team, you must provide clear direction so they know where to go.  In addition to clearly communicating your vision, you must also relay your objectives and your expectations.  Support your team’s effort to accomplish your business’s goals and then reward them for their progress.

3. Provide clarity.  Do you recognize a theme?  So far, all these tips require clear communication. This is especially true regarding obstacles.  According to Baldoni, you must “frame obstacles to progress in ways that enable people to see and develop solutions.”

4. Develop leadership through the organization.  This is especially true of larger businesses with a significant support staff; you must develop strong leadership, and not just in the top tier of your organization, but throughout your entire business, an effort requiring dedication and commitment.

In order for your business to rise above the gloomy economic forecast, you must lead with purpose, buoying up your employees with your confidence and direction.

What do you do to lead with purpose?  We welcome your comments!

Grow Your Business so That it Can Sustain a Significant Support Staff

Would you like to grow your business so that you can increase your staff?  Growing a practice requires exceptional marketing skills. Most financial professionals find that promoting their businesses doesn’t come naturally.  However, when you enroll in the Universal Practice Builder program, you will learn 12 proven marketing strategies, create a customized marketing plan and be taught a system that will generate 15 to 25 qualified leads per month.  Not only that, but we guarantee that after learning and applying the principles taught in the UPB, you will earn at least $30,000 more in annualized billings in just 12 months—that’s 17 times the cost of this course!  Talk about a significant return on your investment.

The Universal Practice Builder (UPB) Program is guaranteed to help:

“If, after following the steps of the Universal Practice Builder for 12 months,
you do not have an increase of more than $30,000 in annualized billings,
then simply return all materials given and we will refund all monies paid.”

Talk about a risk-free venture!

If you want to launch and/or grow a practice so that will sustain a support staff, enabling you to further increase your cash flow, enroll in the UPB today.  It guarantees a bright and lucrative future for your business!  Call Universal at 1-877-833-7909.



Baldoni, John.  “Leading with Purpose Gets the Best Results.”  30 November 2011  CBSMoneyWatch

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