As competition increases and some marketing techniques become more complicated, the best approach for small businesses is often the simplest approach. In an article found on BNet.com, Steve Tobak reflects on “Marketing Megatrend: Simple Sells.” In it, he evaluates the latest trend in retail marketing-simplicity. Could it work for your practice? More than you might imagine.In a USA Today article by Bruce Horovitz, this new trend is introduced as a way to promote products with fewer additives or ingredients. While this is a significant trend in food products, is it possible that it could help you better promote your accounting practice? Tobak shares 5 reasons why simplicity could work for you as well:
1. Simple is best.
When it comes to convincing your target market that they should select your services over the competition’s, simple is always the best and most successful approach.
2. Trends are popular for a reason.
Not that you should hop on the bandwagon simply because it exists, but consumers are going to gravitate towards this new trend because it’s popular. You might as well take advantage of the momentum.
3. In the midst of marketing chaos, simplicity is more calming and appealing.
According to USA Today, 2009’s hottest marketing trend was buying things for less money. After all the chaos generated by the recession, simplicity represents ease and effortlessness. At this time in the marketing continuum, that’s going to be more appealing.
4. Simplicity is arguably a universal law.
The universe loves simplicity. Not only did a 14th-century Franciscan friar believe as much, but so did Albert Einstein. In an article entitled “In Management, Keep it Simple, Tobak explains, “…simple concepts-such as core competency-have been successful over the long haul, while complex ones-like matrix management-haven’t stood the test of time.”
5. Simplicity appeals to both the left and right-brained. Tobak explains, “Emotionally, we associate ‘simple’ with easy, quick, controlled. …These days we just want things to work the way they’re supposed to-no instructions, no drama, no returns.” The emotional aspect appeals to the right-brained, and performance expectations appeal to the left-brained. Simplicity equates to a win-win for both.
While we wouldn’t encourage you to follow a trend simple because it exists, we would ask you to evaluate the benefits of simplicity marketing to see if it might work for your practice.Proven Marketing Trends for Your PracticeWe get it. Marketing just isn’t your thing. You’re more comfortable running numbers than you are running ad campaigns. At least that’s how most financial professionals are. Unfortunately, in order for your business (and your bottom line) to grow you must promote it. And promote it effectively.We understand that you can’t afford to waste countless hours a week marketing your business. If you did then when would you actually work for your clients? So each and every minute you spend marketing must be effective and practically guarantee a payoff in attracting and securing a better clientele.For 30 years Universal Accounting Center has trained financial professionals like you in small business accounting. In all our years working with accountants, bookkeepers and tax preparers we’ve come to understand that most don’t know how to promote their services to this niche market of small businesses. We do! And not only do we know how to market those services, but we know which strategies and approaches will grow your business to the point where you will become so busy you may just have to start turning clients away – that or consider increasing your staff in order to increase your capacity (and your bottom line!).To share this priceless information we developed the Universal Practice Builder Program, otherwise known as Marketing on Steroids. You will learn how to increase your billable hours and get the monies you deserve by leveraging your time with techniques proven to get clients, allowing your firm to become the premier service in your area for accounting, bookkeeping (write-up) and tax. Your ability to market your business and network with key community players will promote your practice to those who need and appreciate it most.But don’t take our word for it. Read what some of our students have said:Student Testimonials
UAC is a great company with great staff, teachers & presenters. (Integrity in approach to accountants and businesses. Great knowledge of subject matter and how to market our skills.) I will recommend this to others – I thought the UPB exceeded my expectations. The DVD’s and binders are top quality and the one-on-one with the presenters and fellow attendees was fabulous. I was initially attracted to attend the program by the opportunity to have a good income from bookkeeping and accounting. – Vicki G.UAC is the premier trainer of the accountants of the future. They truly understand how to differentiate their clients from the average accountants. To be honest, I don’t want anyone in my area to know about UAC. I think the information provided will truly separate my services from 95% of my competition.-Magnus E.You guys certainly over-delivered. I now feel extremely confident to be able to sell my profession, knowing that I am truly providing a great value to my clients. – Igor P.Universal Accounting is out to help accountants and bookkeepers to understand how to market their trade and to help their business clients become profitable. The training and programs are great. The materials and the presentations were very easy to follow and enlightening. All the presenters, the staff were great. It is comforting to know that I have this great company (UAC and staff) to provide support to me if I need it or falter. Thanks for a great job. – Anthony A.
Learn proven marketing techniques guaranteed to increase your clientele and your bottom line. Make 2010 a banner year for your practice. Enroll in the Universal Practice Builder Program now!ResourceHorovitz, Bruce. “Marketers Such as Starbucks Discover that Simple Sells.” 28 October 2009. USAToday.comTobak, Steve. “In Management, Keep it Simple.” 16 April 2009 BNet.comTobak, Steve. “Marketing Megatrend: Simple Sells.” 2 November 2009 BNet.com