One Thing to be Grateful for: the Recession!


Thanksgiving is just around the corner, and in the midst of the current economic crisis some may be wondering just what there is to be thankful for.  If you’re looking to start or grow an accounting practice, we can tell you—be grateful for the recession!  Why, you ask?  Because the recession could ensure your business’ success.

Recession Equals Opportunity

Small businesses are required, by law, to perform certain accounting functions.  Whether they do it themselves, enlist the help of a mathematically-minded relative, or pay for an accountant, it’s gotta get done.  With the right expertise and experience, you could be the one to do it.  But how does the recession play into that equation?

Like many of us right now, numerous small businesses are financially pinched.  Some, in fact, may be caught in a financial vice that threatens their business’ livelihood.  While they may not think they can afford a contract accountant, the truth is, their business can’t afford to continue without one: the right one.

The Right Accountant Means Profitability

Some are under the misconception that accountants are lowly mathematicians who create financial statements, and that’s it.  A proactive accountant acts as a Profit Expert who, using information from the accounting system, can help small business owners see where their business is faltering and what can be done to make it more profitable.  Watching key indicators, a Profit Expert will actually enable small businesses to increase their monthly income, more than covering a contract accountant’s fees.  As long as these business owners understand how you can enhance their bottom line, your standing as a contract accountant is secured in these tough financial times.

Gain the Expertise to Qualify as the “Right” Accountant

Unfortunately, small-business accounting is not taught in the typical classroom.  Most colleges and universities prepare their graduates for corporate accounting which doesn’t share the unique needs of the small business.  In order to become the “right” accountant for this massive niche market, you need to be trained in small-business accounting.

Luckily, this does not require years of time.  In fact, give us 60 hours and we’ll help you receive a designation as a Professional Bookkeeper (PB).  You’ll learn everything you need to know to start and maintain a small business’ books.  You’ll also learn how to act as a business’ Profit Expert, analyzing financial data and helping business owners apply that information so that they can experience greater profitability and growth.  And because all this skill and expertise means nothing without clients, the Professional Bookkeeper program will also teach you how to market your newly acquired skill-set; module four, Building a Successful Accounting Service, will demonstrate how to secure and retain quality clients.

Add Tax Services and Increase Your Own Profitability

Once a Profit Expert, you begin to recognize those opportunities that will help grow a business.  Adding tax preparation services to your menu is one of those opportunities because by adding tax services, you can increase your practice’s profitability considerably.  In fact, most accounting and tax practices make more money during tax season then they do the rest of the year!  It’s a service both current and prospective clients need and appreciate, so why not enroll in the Professional Tax Preparer program as well as the Professional Bookkeeper program?  By the end of the year, you could be ready for the next tax season.  And the pairing of these programs will definitely enable you leverage the recession to your advantage.   Not to mention, you would be helping many failing businesses achieve solid financial footing.

Celebrate Thanksgiving Early!

Show your gratitude for the opportunities the recession has provided, and enroll in these Power Programs today.  By the time the recession ends, you may have enjoyed more profitability than you could have ever imagined, and the price of these programs would have more than paid for themselves, just like your services will pay for themselves in the profitability you generate for your clients.  Register now!

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